Achieve powerful, long-lasting style with Goldwell StyleSign Roughman Cream Paste 100ml – the professional strong hold styling paste that delivers instant control and a natural matte finish.

This advanced formula provides extra firm hold without stickiness or residue, while protecting your hair from humidity, frizz, and heat damage. Perfect for defining, shaping, and sculpting hairstyles with a clean, natural look.

Suitable for all hair types, especially short to medium-length hair, Roughman Cream Paste is your go-to product for flexible, all-day hold that keeps your hair looking effortlessly styled.

• Strong, long-lasting hold: Keeps your style in place all day.
• Matte, natural finish: Creates a modern, textured look.
• Lightweight formula: Non-greasy and residue-free.
• Humidity resistant: Protects against frizz and moisture.
• Heat protection: Shields hair from styling tools.
• Flexible styling: Easy to reshape throughout the day.

How to Use: Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.

Technology (part of features and benefits):

All Goldwell Styling products contain patented FlexShine Technology.

Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,
Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Elastomer: Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.

Bamboo Protein: Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.

Styling Polymers: Styling Polymers are essential to any styling product, a variety of setting polymers are used to create stronghold and style memory.

StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair using professionally in the salon or for styling at home.

Goldwell Topchic 12% - Improved consistency for the ideal spreadability and perfect adherence to the hair. Improved bottle shape for ideal handling, optimal squeezing, and perfect compatibility with the Can System.

Perfect Performance can only be guaranteed by using both Topchic Color and Topchic lotion. With the repair of IntraLipid technology.

Revitalize blonde, grey, and highlighted hair with Goldwell Dualsenses Silver Shampoo 250ml, a salon-quality formula designed to neutralize yellow tones and restore a fresh, radiant color. Enriched with microPROtec complex and FadeStopFormula, this silver shampoo delivers professional results at home while protecting against color fading and environmental stressors.

Whether you have platinum blonde, natural grey, or silver-treated hair, Goldwell Silver Shampoo gently cleanses while enhancing brightness, reducing brassiness, and boosting shine. The lightweight, nourishing formula ensures your hair feels soft, smooth, and manageable after every wash.

Key Features

✅ Neutralizes yellow and brassy tones in blonde, silver, and grey hair

✅ Enhances color vibrancy and prolongs salon-fresh results

✅ Professional salon formula with microPROtec complex for even distribution

✅ Protects against fading with FadeStopFormula technology

✅ Gentle, nourishing cleanse suitable for daily use

✅ Leaves hair smooth, radiant, and full of shine

How to Use

1. Apply a small amount of Goldwell Dualsenses Silver Shampoo to wet hair.
2. Gently massage into the scalp and work into a rich lather.
3. Leave on for 2–3 minutes to allow anti-yellow pigments to neutralize brassiness.
4. Rinse thoroughly.

For best results, use regularly.

Instantly feel and see a nourishing care and repair effect for dry, damaged, or stressed hair through the Repair system with Pashmina Silk Proteins. Combined with the Instant Microfluid Technology. Provides rich care for extra ease when combing for a visibly enhanced, healthy shine with a smooth, silky hair feeling.

How to Use: Distribute through shampooed hair, leave on for 1 minute, and rinse thoroughly. Use in conjunction with other Rich Repair care products for an optimal nourishing care and repair effect.

This Blondes & Highlights Anti-Yellow Shampoo from the Goldwell Dualsenses range is created to neutralise unwanted yellow tones in blonde colour-treated hair.

Boasting the innovative Fade Stop Formula that actively strengthens the anchoring of colour molecules, this shampoo deeply cleanses the hair whilst restoring colour. In addition, special Luminescine technology converts UV light into visible light, increasing the brightness of your hair for truly stunning colour.

How to use: Apply to wet hair, lather and rinse. For best results, follow with Dualsenses Blondes & Highlights Anti-Yellow Conditioner.

This Blondes & Highlights Anti-Yellow Conditioner nourishes and supports the hair's colour. Unwanted, yellow tones are eliminated for a completely gorgeous blonde colour.

Boasting the innovative Fade Stop Formula that actively strengthens the anchoring of colour molecules, this shampoo deeply cleanses the hair whilst restoring colour. In addition, special luminescent technology converts UV light into visible light, increasing the brightness of your hair for truly stunning colour.

How to use: Apply to shampooed hair, leave on for 2-3 minutes and rinse thoroughly.