La Riche Directions Lavender Semi-Permanent Hair Dye 88ml

Refresh your look with La Riche Directions Lavender Hair Dye 88ml, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.

The conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.

For the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.

• Cool Pastel Tonal Balance: Delivers a soft, calming pastel lilac/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.
• Conditioning Cream Emulsion: Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.
• Zero Structural Lift or Damage: Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Compatibility: It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Key Features

• Lavender shade: Soft pink-purple tones.
• Semi-permanent colour: Fades gradually; longevity varies.
• Conditioning formula: Helps keep hair feeling soft.
• Vegan-friendly and cruelty-free.
• Mixable shades: Blend with other Directions colours.
• 88ml pot: For your next lavender colour refresh.

How to Use

1. Read the instructions supplied with your pot and complete the recommended skin patch and strand tests.
2. Shampoo your hair, skip conditioner and towel-dry.
3. Wear protective gloves and protect clothing and surrounding surfaces.
4. Section your hair and apply evenly using a tint brush.
5. Leave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.
6. Rinse thoroughly with warm water, keeping the rinse away from your face.

Care and Precautions

Do not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.

For external hair colouring use only. Do NOT use to dye eyelashes or eyebrows. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.