La Riche Directions Colour Hair Dye 88ml (Pink Flamingo)

Make a statement with La Riche Directions Flamingo Pink Hair Dye 88ml, a vibrant semi-permanent pink hair colour designed for bold, creative and expressive looks.

Flamingo Pink delivers a bright, eye-catching pink shade that is ideal for anyone wanting vivid colour, alternative hair, festival-inspired styles or a complete colour transformation.

Part of the iconic Directions Hair Colour range, this semi-permanent dye uses a conditioning formula that helps leave the hair feeling soft and manageable while depositing intense colour.

For the brightest and most vivid Flamingo Pink result, apply to pre-lightened or bleached hair. Results will vary depending on your starting hair colour, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with other shades from the range, giving creative colourists the freedom to customise their own pinks, reds, purples and pastel-inspired tones.

Ideal for professional colourists and confident home users looking for vibrant pink semi-permanent hair dye without committing to permanent colour.

• High-Impact Vibrant Pigment: Delivers an electric, bold flamingo pink fashion shade. It works optimally on pre-lightened or bleached hair (level 9–10 recommended) to achieve full, true-to-swatch saturation.
• Nourishing Conditioning Cream Base: Formulated as an emollient cream tint that heavily deep-conditions individual hair strands while depositing color, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• Zero Structural Lift or Damage: Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the internal hair bond matrix.
• Intermixable Versatility: The tint is fully intermixable with all other 36+ shades in the It can be blended with pastels, reds, or purples to create completely personalized customized pink tones.
• Clean & Ethical Formulation Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Features

• Vibrant Pink Flamingo Shade – Bright, bold semi-permanent color for standout hair.
• Vegan & Cruelty-Free – Ethical hair dye with no animal testing.
• Conditioning Formula – Free from ammonia, peroxide, and harsh chemicals.
• Easy to Apply – Ready-to-use cream dye, no mixing required.
• Long-Lasting Color – Intense pigments with fade-resistant results.
• Versatile Use – Suitable for streaks, highlights, full-head color, or creative dye techniques.

Colour Mixing

1. Directions colours are designed to be intermixable.
2. Flamingo Pink can be blended with other compatible Directions shades to create customised pink, red, purple or pastel-inspired colours.
3. Always strand-test custom colour mixtures before applying to the full head.

Why Choose Directions Hair Colour?

Directions has specialised in vibrant semi-permanent hair colour for decades and is well known within creative, alternative and professional hair-colour communities.

The range offers a broad selection of vivid shades designed for mixing, experimenting and creating individual colour combinations.

How to Use

1. Pre-lighten hair for best results, especially if you want a bright, vibrant pink.
2. Shampoo and towel dry hair before application (do not condition).
3. Apply dye evenly using a tint brush or comb, making sure all strands are covered.
4. Leave for 15–30 minutes, depending on desired intensity.
5. Rinse thoroughly with warm water until it runs clear (do not shampoo).

Style as usual and enjoy your bold Pink Flamingo shade!

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean water.
• Allergen & Skin Testing: While free from standard PPD developers, the formulation relies on active basic dyes. Always conduct a localized 48-hour patch skin test behind the ear or inner elbow before full head application to verify no underlying chemical sensitivities exist.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this can create a barrier against optimal pigment bonding.
• Porosity & Staining Notice: Semi-permanent fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing.
• Age Limitation: Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.