La Riche Directions Neon Blue Semi-Permanent Hair Dye 88ml

Turn up the colour with La Riche Directions Neon Blue Hair Dye 88ml, a bold semi-permanent blue hair colour created for vivid, alternative and expressive hairstyles.

Neon Blue delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.

Part of the iconic Directions Hair Colour collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.

For the brightest, most vibrant Neon Blue result, apply to bleached, pre-lightened or very light blonde hair. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.

Benefits:

• Vibrant Electric Shade: Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Nourishing Cream Base: Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.
• Zero Hair Damage: Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions on the product.
2. Towel dry where directed.
3. Apply Directions Neon Blue evenly using a tint brush or suitable applicator.
4. Thoroughly saturate the sections you want to colour.
5. Distribute the colour evenly from roots to ends where appropriate.
6. Leave to process for the time stated on the packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Neon Blue Hair

To help preserve vivid blue colour:

• Avoid washing more often than necessary
• Use cooler water where practical
• Choose shampoo and conditioner formulated for coloured hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.