Motions Professional Hair Relaxer Regular Classic formula for medium hair textures, conditions as it straightens. No-base formulation contains cationic conditioners that lock onto each strand, protecting and hydrating the hair throughout the relaxing process. Natural humectants help restore hair's moisture balance, leaving it looking smooth, silky, and luxurious.

• “Cationic” Conditioning System: Positively charged conditioners bond to negatively charged hair strands, offering protection and hydration throughout the process.
• Humectant-Enriched: Contains natural humectants to help retain moisture and prevent dryness, leaving hair smooth, silky, and manageable.
• Results: Promotes straight, shiny, soft hair without the over-drying effects common to harsh relaxers.

Typical Application Process

1. Protective prep: Apply protective cream around hairline and nape; separate hair into sections.
2. Application: Wearing gloves, apply from roots to ends—starting at nape, finishing at hairline.
3. Smoothing: Gently smooth each section as the relaxer processes.
4. Rinse & Neutralize: Once hair reaches desired straightness, rinse thoroughly with warm water, apply conditioner (e.g., Motions Moisture Plus) for ~10 minutes, rinse again.
5. Shampoo: Use Motions Classic neutralizing shampoo twice, rinse, and blot dry. Careful not to manipulate hair while fully wet.

Benefits & Cautions

Pros:

• Rich conditioning for softer, smoother hair.
• Retains moisture with fewer harsh effects.
• Professional-grade performance

Cons:

• Contains chemical relaxer ingredients—caution required.
• Not suitable for damaged, bleached, or color-treated hair.
• Possible irritation with improper use—always perform a strand and scalp test.

Motions Hair Relaxer Super delivers professional-strength hair relaxing power for coarse, resistant, and thick hair types. Formulated with shea butter and coconut oil, this super hair relaxer cream gently straightens and conditions hair, leaving it smooth, manageable, and shiny. Perfect for at-home use or salon professionals, it provides consistent results while minimizing breakage and dryness.

This Motions super strength relaxer is ideal for anyone seeking a long-lasting, straight hair solution without compromising hair health. Trusted by stylists, this relaxer is a go-to for achieving sleek, frizz-free styles that last.

Benefits:

• Effectively relaxes coarse and resistant hair.
• Enriched with coconut oil, shea butter & silk protein.
• Adds moisture, shine, and softness.
• No-base formula for easy application.
• Reduces frizz and breakage.

How to Use:

1. Preparation: Wear gloves. Perform a strand test before full application. Do not shampoo before relaxing.
2. Application: Apply relaxer evenly to new growth, starting from the back of the head. Avoid scalp contact.
3. Smoothing: After full application, smooth hair gently using fingers or the back of a comb.
4. Timing: Follow timing guide on the packaging based on hair type (usually 10–15 mins).
5. Rinsing: Rinse thoroughly with warm water.
6. Neutralizing: Apply a neutralizing shampoo to stop the chemical process and restore pH.
7. Condition: Follow with a deep conditioner for best results.

Achieve powerful, long-lasting style with Goldwell StyleSign Roughman Cream Paste 100ml – the professional strong hold styling paste that delivers instant control and a natural matte finish.

This advanced formula provides extra firm hold without stickiness or residue, while protecting your hair from humidity, frizz, and heat damage. Perfect for defining, shaping, and sculpting hairstyles with a clean, natural look.

Suitable for all hair types, especially short to medium-length hair, Roughman Cream Paste is your go-to product for flexible, all-day hold that keeps your hair looking effortlessly styled.

• Strong, long-lasting hold: Keeps your style in place all day.
• Matte, natural finish: Creates a modern, textured look.
• Lightweight formula: Non-greasy and residue-free.
• Humidity resistant: Protects against frizz and moisture.
• Heat protection: Shields hair from styling tools.
• Flexible styling: Easy to reshape throughout the day.

How to Use: Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.

Technology (part of features and benefits):

All Goldwell Styling products contain patented FlexShine Technology.

Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,
Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Elastomer: Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.

Bamboo Protein: Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.

Styling Polymers: Styling Polymers are essential to any styling product, a variety of setting polymers are used to create stronghold and style memory.

StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair using professionally in the salon or for styling at home.

Camille Rose Spiked Honey Curl Define Mousse is a lightweight, 4-in-1 styling foam designed to define curls, add shine, and deeply hydrate natural hair. Infused with nourishing honey and strengthening nettle root, this versatile mousse enhances curl definition while providing long-lasting hold without crunch or residue. Perfect for wash-and-go styles, twist-outs, braid-outs, and rod sets, it leaves hair soft, bouncy, and frizz-free. Ideal for all curl types, this sulfate-free, paraben-free formula promotes healthy, shiny, and manageable curls every time.

Key Benefits:

• Defines and holds curls without flaking.
• Moisturizes and strengthens with honey and nettle root.
• Lightweight formula for soft, touchable hair.
• Free of sulfates, parabens, and phthalates.
• Great for all natural hair textures

The honey helps soften, smooth, and hydrate strands, while the nettle root enhances shine and improves overall hair health.

It provides intense conditioning, texture definition, effortless styling, and everyday refreshing.

How To Use: Apply a generous amount onto freshly washed and conditioned strands. Style hair. Can be used on wash-and-go’s, braid outs, twist outs, rodsets and many more protective styles! Allow to fully dry before fluffing.

ORS Olive Oil No-Lye Relaxer Kit Extra Strength is designed for coarse, thick, or resistant hair that needs superior straightening without damage. Infused with extra virgin olive oil, this conditioning relaxer deeply hydrates while reducing breakage, dryness, and scalp irritation. The no-lye formula delivers smooth, shiny, and long-lasting straight results, making hair easier to manage, detangle, and style. Ideal for textured, natural, or previously relaxed hair needing extra-strength smoothing.

Key Features:

• Extra Strength Formula – Targets resistant, coarse, or thick hair types
• No-Lye System – Minimizes scalp irritation during relaxing
• Olive Oil Infused – Provides intense moisture and nourishment while processing
• Breakage Protection – Helps maintain strength and elasticity
• Silky, Smooth Results – Reduces frizz and enhances shine
• Complete Kit – Includes relaxer, activator, neutralizing shampoo & conditioner

How to Use:

1. Prep Hair – Section and detangle dry, unwashed hair.
2. Mix Relaxer – Combine no-lye cream and activator per kit instructions.
3. Apply Evenly – Use on new growth or full head depending on hair needs.
4. Processing Time – Follow timing guide based on hair texture.
5. Rinse & Neutralize – Wash thoroughly using the neutralizing shampoo provided.
6. Condition & Style – Apply the included conditioner and style as desired.

(Always perform a strand test and use protective gloves. Avoid scalp contact.)

Beautiful Beginnings Kids Relaxer Kit Normal

Specifically designed for children's delicate hair, the Beautiful Beginnings Kids Relaxer Kit Normal provides gentle yet effective straightening for normal hair types. This kit smooths and softens curls, making hair easier to manage while maintaining its natural softness and shine.

Formulated with kid-friendly ingredients, it minimizes scalp irritation and reduces breakage, helping to protect young hair during the relaxing process. The kit includes everything needed for a safe and easy application at home.

Key Benefits:

• Gentle relaxer formula tailored for kids' normal hair.
• Helps reduce tangles and improve manageability.
• Minimizes scalp irritation and breakage.
• Leaves hair soft, smooth, and shiny.
• Easy-to-use kit with clear instructions.

What’s Included:

• Relaxer cream
• Neutralizing shampoo
• Conditioning treatment
• Applicator gloves and instructions

Ideal for parents wanting a safe and effective hair relaxing solution for their children's normal hair type.

Hard waxes are useful assets, but they often aren't what people are looking for, with less artificial finishes being a more popular look in today's day and age. Fonex Styling Wax Matte Finish is designed to provide more natural finishes without weighing down on hair. In fact, this creamy wax actually emboldens it, giving hair a volumising lift that accentuates messy styles in a matte manner, both healthy and fashionable

How to Use: Heat a small amount in the palm of your hands and apply onto wet or dry hair, lock by lock with fingertips for creating a casual look. Professional use only.

Instantly boost volume and add texture to long or short hair using Fudge Professional Elevate Hair Powder.

This backcomb in a bottle formula will allow you to achieve the volume you want without any frizz. The Hydrolyzed Wheat Protein in the product, used to retain moisture, means the hair can be re-styled throughout the day whenever necessary without having to add more product.

Benefits:

• Instantly Adds Volume And Texture.
• Hold Factor 6.
• Used To Sculpt Hair Into the Desired Style.
• Suitable For All Hair Types.

How to Use: Simply Shake And Apply To Achieve Added Height And Root Lift With Its Lightweight Yet Potent Formula. Experience An Instant Boost In Volume And Texture For Even The Finest Of Hair, All Without The Necessity Of Backcombing.