Achieve bold, rich color with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Jet Black (371). Specially designed for textured hair, this permanent hair dye delivers intense color and deep moisture in one easy step. Infused with nourishing ingredients like shea, avocado, and olive oils, it conditions and protects while coloring—leaving your hair shiny, soft, and healthy-looking.

This fade-resistant formula locks in vibrant color and covers 100% of greys for up to 8 weeks. Whether you're refreshing your natural black tone or going darker, Dark & Lovely ensures radiant, long-lasting results without compromising hair health.

Key Features:

• Permanent jet black color (#371).
• Fade-resistant for up to 8 weeks.
• Enriched with shea, avocado & olive oils.
• Deep conditioning for softness and shine.
• 100% grey coverage.
• Specifically formulated for textured hair.

Get extra-moisture for your hair and scalp with the ultimate care of Moisture Plus Collection, that will give bouncy shine to your hair while protecting your sensitive scalp.

Featuring almond oil and moisture seal-technology, this formula helps capture moisture into each strand and boost shine. For very dry and dull hair. 

Dark and Lovely Moisture Seal Styling Mist is specially designed by our African hair experts and approved by African Hair Stylists. Dark and Lovely Moisture Seal Styling Mist is enriched with cosmetic agents and Moisture Seal Technology to moisturize every hair strand, ease styling and protect hair for a soft and silky-smooth finish.
This styling mist is infused with Aloe Vera extract to nourish your hair leaving it with a healthy-looking shine.

Benefits: Dark and Lovely Moisture Seal Styling Mist is ideal for wraps, wet sets and blow drying.

Our Dark and Lovely Moisture Seal Styling Mist provides everyday moisture leaving your hair soft with a silky-smooth finish.
The styling mist makes the styling process easier and protects your hair during styling for smooth and silky hair.

How to use:

• After shampooing, spray evenly on towel-dried hair.
• Gently comb through with a wide-toothed comb.
• Blow dry, set, or wrap hair as desired.

Suitable for Relaxed, color-treated, or natural hair.

Dark & Lovely No-Lye Conditioning Relaxer Regular Kit is expertly designed to deliver smooth, silky-straight results while maintaining hair strength and health. Enriched with nourishing ingredients like shea butter and vitamin E, this no-lye relaxer system conditions the hair during the relaxing process to prevent dryness and breakage. Ideal for normal hair textures, it helps achieve long-lasting straightness, softness, and shine.

Perfect for at-home use, this complete kit ensures salon-quality results with a protective, moisture-rich formula that leaves hair looking and feeling beautifully relaxed and healthy.

Use the relaxer strength recommended for your hair type: Regular for normal hair and Super for coarse or resistant hair.  Not suitable for children.  To avoid hair loss and breakage, skin burn, or damage, do not use on hair that has been permed or straightened with any products containing thioglycolate.

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.

The Dark & Lovely No-Lye Conditioning Relaxer Super Kit is specially formulated for coarse, thick, and resistant hair textures, providing a smooth, sleek finish with deep conditioning care. This no-lye relaxer gently straightens hair while nourishing it with shea butter and vitamin E to prevent dryness and breakage. Designed to soften tough hair strands, it delivers long-lasting straightness, shine, and manageability.

Perfect for at-home use, this comprehensive kit ensures professional results by moisturizing and protecting hair throughout the relaxing process, leaving hair healthy, strong, and beautifully relaxed.

• 💪 Designed for Coarse, Thick Hair – Effectively relaxes tough, resistant hair textures.
• 🌿 No-Lye Formula – Gentle on scalp while providing strong relaxing power.
• 💧 Deep Conditioning – Infused with shea butter and vitamin E to nourish and moisturize hair.
• ✨ Smooth & Manageable Hair – Leaves hair silky, shiny, and easy to style.
• 🔒 Protects Against Breakage – Strengthens hair to reduce damage during and after relaxing.
• 🏠 Complete At-Home Kit – Contains everything needed for safe, salon-quality relaxing at home.
• ✅ Long-Lasting Results – Maintains straightness and softness for weeks.

This kit contains:

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.

Add warmth, shine, and vibrant depth to your hair with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Rich Auburn. This permanent hair color is specially formulated for textured hair, delivering rich, radiant auburn tones that resist fading for up to 8 weeks.

Infused with nourishing ingredients like shea butter, avocado oil, and olive oil, this formula not only colors but also conditions your hair, leaving it soft, smooth, and full of life. The deep-conditioning treatment helps protect your strands before, during, and after coloring, minimizing damage and maximizing shine.

Whether you're covering grays or enhancing your natural shade, Dark & Lovely Rich Auburn offers full coverage with a luminous, fade-resistant finish.

Key Features:

• Permanent rich auburn hair color.
• Fade-resistant for up to 8 weeks.
• 100% grey coverage.
• Formulated for textured & natural hair.
• Infused with shea, avocado & olive oils.
• Deep-conditioning treatment included.
• Adds softness, moisture, and shine.

How to Use:

1. Preparation

• Ensure hair is clean and free of oils or styling products.
• Apply petroleum jelly around your hairline and ears to prevent staining.
• Wear the gloves provided in the box.

2. Mixing the Color

• In a well-ventilated area, mix the Color Creme and Developer in the applicator bottle.

3. Applying the Color

• Apply the mixture to dry hair in sections, starting at the roots and working towards the ends.

4. Processing Time

• Allow the color to develop for:
• 30 minutes if you have natural hair.
• 20 minutes if you have relaxed hair.

5. Rinsing

• Add a little warm water to your hair and lather the color mixture.
• Rinse thoroughly until the water runs clear.
• If the color mixture gets into your eyes, rinse quickly with water.

6. Conditioning

• Apply enough After-Color Conditioner to saturate hair.
• Massage into hair and leave on for 3 minutes.
• Rinse with warm water.

Get bold, vibrant red hair with Dark & Lovely Rich Conditioning Hair Color in Red Hot Rhythm (376). This fade-resistant formula nourishes and strengthens hair for long-lasting shine and softness.

💡 Key Features

• Vibrant Red Hue: Achieve a bold, copper-red shade that complements various skin tones.
• Fade-Resistant: Maintains color intensity for up to 8 weeks.
• Moisture Seal Technology: Locks in moisture to keep hair hydrated and shiny.
• Nourishing Ingredients: Contains argan oil and vitamin E to help protect and hydrate hair.
• Easy Application: Non-drip formula ensures a mess-free coloring experience.

🧴 What's Included

• Cream Developer.
• Permanent Hair Color Cream.
• Moisture-Rich Conditioner.
• Applicator Bottle.
• Plastic Gloves.
• Instruction Sheet.

How to Use:

1. Preparation: Put on gloves and conduct a strand test.
2. Mixing: Combine the cream developer and color cream in the applicator bottle.
3. Application: Apply the mixture to dry, unwashed hair, starting from the roots and working through to the ends.
4. Processing Time: Leave on for 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
5. Rinse: Rinse thoroughly with warm water until the water runs clear.
6. Condition: Apply the moisture-rich conditioner, leave on for 3 minutes, then rinse.

Dark & Lovely Conditioning Hair Color 377 – Sun Kissed Brown is a fade-resistant, permanent hair color that delivers rich, natural-looking brown tones with a radiant, sun-kissed finish. Formulated with Moisture Seal Technology, this nourishing hair dye helps protect and condition both relaxed and natural hair during the coloring process.

Infused with hydrating ingredients like argan oil and vitamin E, it helps maintain softness, strength, and shine. Ideal for covering gray or refreshing dull tones, this easy-to-apply cream formula offers vibrant, long-lasting results with minimal damage.

Perfect for anyone seeking salon-quality color at home, Dark & Lovely 377 ensures healthy-looking, moisturized hair with every use.

🧴 How to Use Dark & Lovely 377 – Sun Kissed Brown

Prep Your Hair

• Start with dry, unwashed hair.
• Apply petroleum jelly around your hairline to prevent staining.
• Put on the gloves provided.

Mix the Color

1. Squeeze the Color Cream into the Developer Bottle.
2. Close and shake until fully blended.

Apply the Mixture

• Part hair into sections.
• Apply the mixture starting at the roots, working toward the ends.
• Make sure all strands are fully saturated.

Process the Color

• Leave the color on for:
• 30 minutes for natural hair
• 20 minutes for relaxed hair
• Do not exceed the recommended time.

Rinse Thoroughly

• Add a little warm water to lather, then rinse until the water runs clear.

Condition & Finish

• Apply the Moisture Seal Conditioner included in the kit.
• Leave on for 2–3 minutes, then rinse thoroughly.

✅ Pro Tip: Always perform a patch test 48 hours before full application to avoid allergic reactions.