Create soft, delicate pink hair with La Riche Directions Pastel Pink Hair Dye 88ml, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.

Pastel Pink delivers a light, soft pink tone that works best on very light blonde, bleached or pre-lightened hair. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.

Perfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.

Directions shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.

• Subtle Candyfloss Tint: Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.
• Nourishing Conditioning Matrix: Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.
• No Long-Term Commitment: Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.
• Intermixable Versatility: Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.
• Clean & Clean Formulation Profile: 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

Colour Mixing

• Directions colours are designed to be intermixable.
• Pastel Pink may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.
• Always strand-test a custom mixture before applying it throughout the hair.

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.
• Skin Patch Testing: Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.
• Porosity & Staining Notice: While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.
• Age Suitability: Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.