Create bold, structured styles with D:fi High Hold Sculpting Cream Low Shine, a professional styling cream designed to deliver strong, long-lasting hold with a natural low-shine finish. Perfect for short to medium hairstyles, this sculpting cream helps define texture, control frizz, and maintain shape all day.

The non-greasy formula provides maximum control without stiffness, allowing you to mould, sculpt, and reshape your hair with ease. Ideal for modern textured cuts, spikes, slick styles, and structured looks, it adds definition while keeping hair touchable and manageable.

Suitable for all hair types, this high-performance styling cream is perfect for achieving professional barber-quality results at home.

Key Features:

• Strong-hold hair styling cream
• Low shine, natural finish
• Ideal for short to medium hairstyles
• Adds texture and definition
• Controls frizz and flyaways
• Non-greasy, easy-to-work formula
• Suitable for all hair types
  

How to Use:

1. Apply a small amount to dry or towel-dried hair.
2. Rub between palms to warm the product.
3. Work evenly through hair.
4. Style and sculpt as desired.
5. Add more for stronger hold if needed.

Pro Tips for Best Results:

• Use on dry hair for maximum hold and definition.
• Start with a small amount—build gradually.
• Blow-dry into shape before applying for a longer-lasting style.
• Ideal for textured crops, spikes, and structured quiffs.
• Wash out easily with regular shampoo.

Dark & Lovely Braid Spray Hair Softener is the best daily care your hair and scalp deserve with the Dark & Lovely collection, specially designed by our African skin & hair experts. 

Dark and Lovely Conditioning Braid Spray, infused with Vitamin E, moisturizes and refreshes your hair, keeps braids looking fresh, and helps to protect your natural hair against breakage. Spray directly onto hair and scalp.

Benefits:

• Infused with Apricot oil and Vitamin E.
• Moisturises and refreshes your hair.
• Keeps braids looking fresh.
• Helps to protect your natural hair against breakage.
• Spray directly onto hair and scalp.

Keep your braids beautiful! Enriched with apricot oil and a UV filter, this conditioning spray will polish your braids and preserve them from drying out. For braids.

Dark and Lovely is one of the leading relaxer brands in Africa, and it has been approved by African hairstylists.

This Dark and Lovely Anti-Breakage No-Lye Relaxer Kit is expertly made to protect and moisturize your hair during the relaxing process. It is infused with repairing Ceramides that act as a protective cement naturally found in hair, and they can penetrate the hair strands to reinforce weak spots.

The Dark and Lovely Anti-Breakage No Lye Relaxer Kit Regular minimises breakage and provides you with intense nourishment, shine, scalp comfort, and healthy-looking hair.  

Benefits of the Dark and Lovely Anti-Breakage No-Lye Relaxer Kit Regular: Dark and Lovely Anti-Breakage No-Lye Relaxer Kit includes a hair moisturizer that nourishes and strengthens hair with 10 times* less breakage for strong hair that can grow longer.

The healing treatment mask and oil moisturizer provide long lasting moisture, body, and shine to hair.

*Instrumental test on Oil moisturiser alone versus untreated hair.

How to Use:

• Mix the relaxer 1A and the activator 1B until smooth.
• Apply the relaxer mixture, full kit for virgin hair and half kit for retouching new growth.
• Smooth the relaxer; do not exceed the maximum recommended processing time for your hair type.
• Rinse out the relaxer thoroughly.
• Apply the neutralizing shampoo to end the hair processing.  If the lather is pink, continue shampooing.  If the lather is white, your relaxer is completely washed off.
• Apply deep conditioner to repair hair and for long-lasting moisture and shine.
• Apply oil moisturizer that has 10 times less breakage for nourished strong hair.

Dark and Lovely Anti-Breakage Oil Moisturizer is expertly designed to repair fragile and breaking hair to restore strength, softness, and shine. This 10 times less breakage *oil moisturizer is infused with germ oil and Ceramides to nourish your hair, leaving it with a healthy-looking shine.

Dark and Lovely Anti-Breakage Oil Moisturizer is specially designed by our African hair experts to deliver the best daily care for your hair.

Benefits:

• Dark and Lovely Anti-Breakage Oil Moisturizer is infused with Wheat Germ Oil and Ceramides for intense nourishment and repair.
• Dark and Lovely Anti-Breakage Oil Moisturizer repairs fragile, damaged, and breaking hair.
• The Dark and Lovely Anti-Breakage Oil Moisturizer strengthens hair nourishes hair, leaving it with smooth, soft, and shiny hair.

How to Use:

• Pour a small amount in your palm, rub hands together, and apply throughout hair.
• Do not rinse out.
• Comb through and style as desired.

Dark and Lovely Au Naturale Hair Rescue Intensive Repairing Mask  moisturises, conditions and revives dry damaged natural hair. Its formula is expertly infused with Amla Oil and Avocado Oil to intensely nourish hair for a soft and shiny finish.

Benefits: Dark and Lovely Au Naturale Hair Rescue Intensive Repairing Mask intensively repairs dry and damaged hair.
This mask is infused with Amla oil and Avocado Oil to nourish your hair leaving it moisturised, smooth, soft and with shine.

How to Use:

•  Apply a generous amount on clean wet hair and massage from roots to tips.
• Leave on for 5-7 minutes.
• Rinse well and style as desired.

Achieve a radiant, warm golden-bronze shade with Dark & Lovely’s permanent rich conditioning hair color. This fade-resistant formula delivers full, luxurious color while deeply nourishing your hair for up to 8 weeks of vibrant shine.

✅ Key Benefits

• Golden-Bronze results with intense color payoff and brilliant shine.
• Fade-resistant & 100% gray coverage – Maintains color depth over time.
• Moisture Seal Technology locks in hydration to protect both natural and relaxed hair. 
• Nourishing blend with shea butter, avocado oil, vitamin E, and fruit oils for silky, conditioned strands. 
• Non‑drip cream-gel application, making it easy to apply without mess.

📦 What’s Included

• Color cream
• Developer (cream-gel base)
• Moisture-rich conditioner
• Applicator bottle
• Gloves & instructions

💡 Ideal For: Those looking for a warm, luminous bronze shade that lasts, with the added benefits of conditioning and protection. Perfect for both textured and chemically treated hair.

Dark & Lovely Conditioning Color in Chestnut Blonde is a rich, warm blonde shade designed especially for textured and natural hair. This permanent hair dye offers vibrant, fade-resistant color that lasts up to 8 weeks, while deeply conditioning your hair with nourishing ingredients like shea butter, avocado oil, and olive oil.

Experience 100% grey coverage and enhanced shine with a formula that protects and strengthens hair during the coloring process. Whether you're looking to refresh your blonde tone or cover greys, Dark & Lovely Chestnut Blonde delivers soft, radiant results that keep your hair healthy and beautiful.

Key Features:

• Permanent chestnut blonde hair color.
• Fade-resistant for up to 8 weeks.
• 100% grey coverage.
• Enriched with shea butter, avocado & olive oils.
• Deep conditioning formula.
• Specifically formulated for textured hair.
• Adds shine, softness, and moisture.

Dark & Lovely Detangling Cream from install to takedown and everything in between, Dark and Lovely now offers a range of products designed to make wearing a protective style easier than ever. Dark and Lovely for Protective Styles tackles the issues with the three major phases of a protective style- after installation, during the wear of the style, and the take down for healthier-looking hair. Try all four- Tension Tamer, Cleansing Water, Hair Refresher and Detangling Cream. Packaging May Vary.

Benefits:

• Detangle while softening and conditioning your hair.
• With Avocado and peppermint oil - No Dyes No Mineral Oil No Petrolatum.
• Take care of your protective hair style with Dark and Lovely.
• Redefine care for all your favorite protective styles: Faux Locs, knotless braids, crochet braids, crochet styles, u-part wigs, lace front wigs, weave, sew-ins, box braids, twist, bantu knots, and so much more! Dark & Lovely has you covered, for protective styles from straight to 4C hair.

How to Use: Use Buildup Breakup when removing your protective style. Apply generously to the root and work to ends of hair during take down. Comb to detangle hair then leave-in for 5 minutes to deep condition before washing with Cleansing Water.