Support stronger, fuller hair with American Crew Anti-Hairloss & Thickening Shampoo, a professional-quality shampoo designed to reduce hair loss and thicken thinning hair. This invigorating formula cleanses the scalp, strengthens hair fibres, and promotes the appearance of fuller, thicker hair with regular use.

Perfect for daily use, American Crew Anti-Hairloss & Thickening Shampoo revitalises the scalp, reduces breakage, and improves overall hair density. Ideal for men and women experiencing thinning hair or hair prone to breakage.

Key Features:

• Anti-hairloss and thickening shampoo
• Strengthens and thickens thinning hair
• Reduces breakage and supports hair growth
• Cleanses scalp and hair effectively
• Adds volume and fullness to hair
• Suitable for daily use
• Salon-quality professional haircare

How to Use:

1. Apply a small amount to wet hair.
2. Massage thoroughly into scalp and hair to create a rich lather.
3. Leave on for 2–3 minutes to allow active ingredients to work.
4. Rinse thoroughly.
5. Use daily or as needed for best results.

Tips & Styling Advice:

• Combine with American Crew Anti-Hairloss & Thickening Conditioner for maximum hair strengthening.
• Ideal for thinning, fine, or stressed hair.
• For added volume, use a lightweight styling mousse after washing.
• Consistent use improves hair density, appearance and scalp health.

Create instant volume and natural-looking texture with American Crew Classic Boost Powder 10g, a lightweight styling powder designed to add lift, body and a matte finish without weighing hair down. Perfect for men's hair, this professional styling powder helps create fuller-looking hairstyles with flexible hold and a clean, non-greasy feel.

Its fine powder formula absorbs excess oil while adding grip and texture, making it ideal for fine, flat or limp hair that needs extra volume. Whether you're creating a casual textured look or a more structured hairstyle, American Crew Classic Boost Powder helps maintain effortless style throughout the day.

Suitable for short to medium-length hair, it's an essential addition to any men's grooming routine.

Key Benefits

• Adds instant volume and lift
• Creates a natural matte finish
• Lightweight, non-greasy formula
• Enhances texture and grip
• Helps absorb excess oil
• Ideal for fine and flat hair
• Flexible styling without stiffness
• Professional barber-quality styling
• Suitable for everyday use

How to Use

1. Apply to clean, dry hair.
2. Sprinkle a small amount directly onto the roots or into your hands.
3. Work through the hair with your fingertips.
4. Style as desired.
5. Add more product gradually if extra volume or texture is needed.
6. Always follow the directions on the product packaging.

Why Choose American Crew Classic Boost Powder?

American Crew Classic Boost Powder is a favourite among barbers and men's grooming enthusiasts for its ability to deliver instant lift and texture without leaving hair sticky or greasy. The lightweight formula provides flexible control and a natural matte finish, making it ideal for creating fuller-looking hairstyles with minimal effort.

Achieve natural, textured hairstyles with American Crew Classic Fiber Cream 100ml, a professional men’s hair styling cream designed to provide medium hold with a natural matte finish. Developed by American Crew, this versatile styling product offers flexible control while keeping hair looking soft and natural.

The lightweight cream formula helps add texture, definition and structure without stiffness or residue. It works to thicken the appearance of hair while keeping styles flexible and easy to restyle throughout the day. Perfect for modern men’s hairstyles, it delivers reliable hold with a smooth, non-greasy finish.

Suitable for all hair types, American Crew Fiber Cream is especially effective for short to medium-length hair and textured styles. Whether you want a casual everyday look or a structured modern style, this professional grooming product provides salon-quality performance.

How to Use: Apply to damp or dry hair (lots for damp, a little for dry) and work through until the desired style is achieved. If applied to damp hair, let the hair dry naturally after applying and styling.

Pro Tips

• Apply to dry hair for maximum texture and control.
• Use fingers to create a natural, messy textured look.
• Combine with a blow dryer for added volume and shape.
• Start with a small amount and build gradually for best results.

Create effortless, natural-looking hairstyles with American Crew Classic Forming Cream 85g, a professional men’s hair styling cream designed to provide medium hold with natural shine. This versatile styling product offers the perfect balance between control and flexibility, making it ideal for shaping and defining modern men’s hairstyles.

The lightweight cream formula helps thicken the appearance of hair while delivering a flexible hold that keeps styles in place without stiffness. It also moisturises and conditions the hair, leaving it smooth, manageable and healthy-looking throughout the day.

Perfect for all hair types, American Crew Forming Cream works especially well for short to medium-length hairstyles and provides a polished, natural finish. Whether you want a classic look or a modern textured style, this professional grooming product delivers salon-quality results.

Key Features & Benefits

• ✔ Medium hold styling cream for men
• ✔ Provides natural shine finish
• ✔ Easy to apply and distribute through hair
• ✔ Helps hair appear thicker and fuller
• ✔ Flexible hold for natural movement
• ✔ Adds moisture and improves manageability
• ✔ Ideal for short to medium-length hairstyles
• ✔ Suitable for all hair types
• ✔ Professional salon-quality styling product

How to Use

1. Take a small amount of cream into your palms.
2. Rub hands together to warm the product.
3. Apply evenly through towel-dried or dry hair.
4. Style hair using fingers or a comb for your desired look.

Add more product if additional hold is needed.

Pro Tips

• Apply to slightly damp hair for a smoother, controlled finish.
• Use a small amount first and build gradually for the best hold.
• Perfect for achieving classic side part styles or textured looks.
• Combine with a light hairspray for extra long-lasting hold if required.

Create bold, textured hairstyles with American Crew Classic Molding Clay 85g, a professional men’s hair styling clay designed for strong hold, natural matte finish, and long-lasting control. This high-performance styling clay contains natural clay and beeswax to help shape, sculpt, and define hair while maintaining a flexible, natural look.

Ideal for short to medium hair lengths, American Crew Molding Clay delivers powerful hold that keeps your hairstyle in place all day without stiffness or shine. The unique formula absorbs excess oil, making it perfect for men with normal to oily hair who want a clean, matte, and textured finish.

Whether you're creating a messy textured crop, modern quiff, or defined layered style, this barber-approved styling clay gives you professional results at home. American Crew is a globally trusted brand in men’s grooming, known for delivering high-quality styling products used by barbers and stylists worldwide.

Key Features & Benefits

• Strong Hold Styling Clay – Keeps hairstyles structured and controlled all day.
• Matte Finish – Provides a natural, non-shiny look ideal for modern hairstyles.
• Adds Texture & Definition – Perfect for creating messy, layered, or structured styles.
• Natural Clay Formula – Helps thicken and shape hair for a fuller appearance.
• Absorbs Excess Oil – Great for men with normal to oily hair types.
• Professional Barber Quality – Trusted grooming brand used worldwide.
• Suitable for Short to Medium Hair – Ideal for textured crops, fades, quiffs, and spikes.

How to Use

1. Start with dry or slightly damp hair.
2. Scoop a small amount of clay with your fingertips.
3. Rub between palms to warm and soften the product.
4. Apply evenly through hair from roots to ends.
5. Style with fingers or a comb to create texture and shape.

Expert Tips for Best Results

• For Stronger Hold: Apply to completely dry hair.
• For Natural Texture: Use fingertips to twist small sections of hair.
• For Maximum Volume: Apply at the roots and lift hair upward while styling.
• Layer with Pre-Styler: Use a sea salt spray before applying clay for extra volume and texture.
• Use a Small Amount: The concentrated formula means a little product goes a long way.

Create sleek, polished hairstyles with American Crew Classic Pomade 85g, a professional men’s hair styling pomade designed to deliver medium hold with high shine. Developed by American Crew, this classic styling product is perfect for achieving smooth, defined looks with a glossy finish.

The lightweight, water-based formula provides flexible control without stiffness or flaking. It helps tame frizz, smooth the hair surface and enhance shine while maintaining a natural feel. Ideal for classic hairstyles such as slick backs, side parts and pompadours, this pomade keeps hair in place while allowing easy restyling throughout the day.

Suitable for all hair types, American Crew Classic Pomade is especially effective for medium to thick hair and textured styles. The easy-to-wash formula rinses out effortlessly with water, making it perfect for everyday grooming.

Key Features & Benefits

• ✔ Professional men’s styling pomade
• ✔ Medium hold with high shine finish
• ✔ Smooths hair and controls frizz
• ✔ Ideal for slick, polished hairstyles
• ✔ Flexible styling with restylable hold
• ✔ Water-based formula for easy wash-out
• ✔ Adds definition and texture
• ✔ Suitable for all hair types
• ✔ Perfect for classic barber-style looks

How to Use

1. Take a small amount of pomade into your palms.
2. Rub hands together to warm the product.
3. Apply evenly through damp or dry hair.
4. Style using fingers or a comb for the desired look.
5. Add more product if stronger hold or shine is required.

Pro Tips

• Use a comb to create sleek side parts or slick-back styles.
• Apply to slightly damp hair for a smoother finish.
• Start with a small amount and build gradually for better control.
• Combine with a light hairspray for extra hold on longer styles.

Upgrade your daily grooming routine with American Crew Tea Tree 3-in-1 Shampoo, Conditioner & Body Wash 450ml, a convenient all-in-one cleansing solution for men. Developed by American Crew, this multi-purpose formula cleanses hair, conditions strands and refreshes the body in a single step.

Infused with tea tree extract, this invigorating formula gently removes dirt, oil and product build-up while helping maintain healthy hair and skin. The shampoo cleanses the scalp, the conditioner softens and detangles the hair, and the body wash refreshes and energises the skin with a cool, revitalising sensation.

Perfect for busy lifestyles, gym bags or travel, American Crew Tea Tree 3-in-1 simplifies men’s grooming while delivering professional salon-quality results. Hair feels clean, soft and manageable, while skin is refreshed and revitalised.

Key Features & Benefits

• ✔ 3-in-1 formula: shampoo, conditioner and body wash
• ✔ Infused with refreshing tea tree extract
• ✔ Cleanses hair and scalp effectively
• ✔ Conditions and softens hair for easier styling
• ✔ Gently cleans and refreshes the skin
• ✔ Helps remove excess oil and product build-up
• ✔ Leaves hair and body feeling fresh and revitalised
• ✔ Ideal for daily use and active lifestyles
• ✔ Suitable for all hair types

How to Use

1. Apply a generous amount to wet hair and body.
2. Massage gently into the scalp, hair and skin.
3. Work into a rich lather.
4. Rinse thoroughly with warm water.

Use daily as part of your grooming routine.

Pro Tips

• Ideal for gym, travel or quick morning routines.
• Massage the scalp for 30 seconds to boost circulation and cleansing.
• Follow with a styling product for the perfect finish.
• Rinse with slightly cool water to help refresh the scalp.

 Revive dry, thirsty curls and waves with Ampro Pro Styl Curl Enhancer Gel 10oz, a moisturising curl activator and styling gel designed to help define natural curl patterns while controlling frizz and adding healthy-looking shine.

Formulated with Coconut Oil, Aloe and Vitamin E Oil, this curl-enhancing gel helps condition and moisturise the hair while supporting softer, smoother and more manageable curls.

Ideal for natural, Afro, curly, coily, wavy and textured hair, Ampro Pro Styl Curl Enhancer helps bring definition back to flat or dehydrated curls without unnecessarily weighing the hair down.

Use it to create defined curls, coils and waves, refresh existing styles or enhance wash-and-go hairstyles. The moisturising formula makes it particularly useful for hair that needs both styling control and additional conditioning.

Its generous 10oz size is ideal for regular use, families, professional stylists and anyone who uses curl-defining products frequently.

Benefits:

• Targeted Curl & Wave Activation: Formulated as a highly emollient, non-greasy gel activator engineered to instantly revive and clump curls, kinks, or waves.
• Custom Texture Matching: The Regular variant is designed to stimulate looser or fine waves, while the Extra Dry variant actively elongates and controls tight, coarse, and highly porous patterns.
• Defensive Moisture Matrix: Smooths down raised cuticle scales to eliminate environmental frizz and add a high-gloss, healthy reflective sheen without causing an afternoon white flake or crunchy texture.
• Curl Memory Retention: Deeply penetrates to help individual strands retain their structural curl memory during daily styling manipulation or wet-look sets.
• Clean Formulation Profile: Formulated completely free from harsh drying alcohols, parabens, added heavy proteins, and chemical dyes.

Hair Concerns

• Dry Curls: Helps provide conditioning moisture to curls and waves that feel dry or thirsty.
• Frizz: Helps smooth and control frizz for a more polished curl pattern.
• Lack of Definition: Helps enhance and define natural curls, coils and waves.
• Dull Hair: Adds healthy-looking shine to curls and textured hairstyles.
• Manageability: Helps make curls easier to style, shape and maintain.

Styling Uses

• Wash & Go: Apply to damp hair and distribute evenly through the curls. Allow to air dry or style as preferred.
• Curl Definition: Work through damp hair section by section, smoothing the product from roots to ends before defining curls with fingers or your preferred styling technique.
• Coil Definition: Apply to small sections and finger-coil or style as desired.
• Waves: Distribute evenly through damp hair and shape or brush into the desired wave pattern.
• Curl Refresh: Apply a small amount to dry or lightly dampened curls where extra moisture and definition are required.

How to Use

1. After shampooing, detangle and towel dry the hair while leaving it damp.
2. Apply a moderate amount of Ampro Pro Styl Curl Enhancer Gel depending on your hair length, density and texture.
3. Distribute from the roots through to the ends.
4. Smooth or rake the product through the hair to coat curls evenly.
5. Style as desired.
6. For curl refreshing, use a smaller amount on areas requiring additional moisture or definition.
7. Avoid excessive product build-up.
8. Always follow the directions printed on the original packaging.

• Ocular Restraints: For external hair and scalp application only. Avoid rubbing or getting the gel near or inside the eyes. If contact happens, flush immediately and thoroughly with clean, cool water.
• Thermal Precaution: Dried styling gels can increase hair flammability. Keep treated hair lengths and the open container strictly away from open flames, active sparks, lit tobacco products, or running high-heat styling elements at all times.