{"product_id":"la-riche-directions-flamingo-pink-hair-dye-88ml","title":"La Riche Directions Colour Hair Dye 88ml (Pink Flamingo)","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMake a statement with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Flamingo Pink Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent pink hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed for bold, creative and expressive looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFlamingo Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a bright, eye-catching pink shade that is ideal for anyone wanting vivid colour, alternative hair, festival-inspired styles or a complete colour transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this semi-permanent dye uses a conditioning formula that helps leave the hair feeling soft and manageable while depositing intense colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most vivid Flamingo Pink result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epre-lightened or bleached hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Results will vary depending on your starting hair colour, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours can also be mixed with other shades from the range, giving creative colourists the freedom to customise their own pinks, reds, purples and pastel-inspired tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professional colourists and confident home users looking for vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epink semi-permanent hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIFBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eHigh-Impact Vibrant Pigment:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers an electric, bold flamingo pink fashion shade. It works optimally on pre-lightened or bleached hair (level 9–10 recommended) to achieve full, true-to-swatch saturation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eNourishing Conditioning Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as an emollient cream tint that heavily deep-conditions individual hair strands while depositing color, leaving the hair feeling smooth, soft, and glossy rather than stripped.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the internal hair bond matrix.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eIntermixable Versatility:\u003c\/strong\u003e The tint is fully intermixable with all other 36+ shades in the \u003c\/span\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eIt can be blended with pastels, reds, or purples to create completely personalized customized pink tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Formulation Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf0\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVibrant Pink Flamingo Shade \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Bright, bold semi-permanent color for standout hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVegan \u0026amp; Cruelty-Free \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Ethical hair dye with no animal testing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eConditioning Formula \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Free from ammonia, peroxide, and harsh chemicals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eEasy to Apply \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Ready-to-use cream dye, no mixing required.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eLong-Lasting Color \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Intense pigments with fade-resistant results.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVersatile Use \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Suitable for streaks, highlights, full-head color, or creative dye techniques.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are designed to be intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eFlamingo Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e can be blended with other compatible Directions shades to create customised pink, red, purple or pastel-inspired colours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlways strand-test custom colour mixtures before applying to the full head.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhy Choose Directions Hair Colour?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections has specialised in vibrant semi-permanent hair colour for decades and is well known within creative, alternative and professional hair-colour communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range offers a broad selection of vivid shades designed for mixing, experimenting and creating individual colour combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf1\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003ePre-lighten hair for best results, especially if you want a bright, vibrant pink.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eShampoo and towel dry hair before application (do not condition).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eApply dye evenly using a tint brush or comb, making sure all strands are covered.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eLeave for 15–30 minutes, depending on desired intensity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eRinse thoroughly with warm water until it runs clear (do not shampoo).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eStyle as usual and enjoy your bold Pink Flamingo shade!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-wiz-attrbind=\"aria-level=wFZUUe_46\/fLk2Md\" data-sfc-root=\"ep\" data-complete=\"true\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eOcular Restraints:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e For external hair coloring use only. \u003c\/span\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eDo NOT dye eyelashes or eyebrows\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean water.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eAllergen \u0026amp; Skin Testing:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e While free from standard PPD developers, the formulation relies on active basic dyes. Always conduct a localized 48-hour patch skin test behind the ear or inner elbow before full head application to verify no underlying chemical sensitivities exist.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eMixing Prohibitions:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e \u003c\/span\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eDo not mix Directions hair dye with Peroxide\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this can create a barrier against optimal pigment bonding.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003ePorosity \u0026amp; Staining Notice:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e Semi-permanent fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eAge Limitation:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIJBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157564981512,"sku":"79B-8BD-A3A","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_PinkFlamingo_-1.jpg?v=1792438800","url":"https:\/\/www.theglamourshop.eu\/nb\/products\/la-riche-directions-flamingo-pink-hair-dye-88ml","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}