Gently cleanse and moisturise your hair with KeraCare Thermal Wonder Cream Cleansing Shampoo 240ml, a luxurious sulfate-free cream shampoo designed to remove impurities while maintaining essential moisture balance.

Specially formulated for natural, textured, curly, coily, and heat-styled hair, this creamy cleansing formula helps soften strands, reduce dryness, and improve manageability without stripping hair of natural oils. It creates a rich lather that leaves hair refreshed, silky, and ready for conditioning or thermal styling.

Perfect for silk presses, blow-dries, and healthy hair care routines, KeraCare Thermal Wonder Cream Cleansing Shampoo supports smoother, shinier, and healthier-looking hair.

Benefits:

• Eases wet and dry combing to reduce damage and breakage.
• Cleanses without stripping hair of natural oils.
• Significantly increases hair and scalp moisture.
• Leaves hair soft.

How to Use:

Apply liberally to wet hair and distribute evenly. Gently massage into scalp. Rinse and repeat. Towel-blot and proceed to thermal styling with the Thermal Wonder 6 in 1 Straight Styler.

Soothe and cleanse your scalp with KeraCare Dry & Itchy Scalp Shampoo 8oz, a gentle anti-dandruff shampoo specially formulated to help relieve dryness, itching, and scalp irritation while cleansing hair effectively.

This nourishing shampoo removes dirt, excess oil, and product build-up without stripping moisture from the hair or scalp. Ideal for natural, relaxed, curly, coily, and textured hair, the formula helps maintain scalp comfort while leaving hair soft, fresh, and manageable.

Perfect for regular scalp care routines, KeraCare Dry & Itchy Scalp Shampoo supports a healthier-feeling scalp and cleaner, healthier-looking hair.

Key Benefits

• Helps relieve dry and itchy scalp
• Gently cleanses hair and scalp
• Helps reduce scalp irritation and flakes
• Removes excess oil and product build-up
• Leaves hair soft and manageable
• Suitable for natural and textured hair types.

How to Use

1. Apply to wet hair and scalp.
2. Massage gently into a rich lather.
3. Leave on briefly before rinsing thoroughly.
4. Repeat if necessary and follow with conditioner.

💡 Use regularly for ongoing scalp comfort and freshness.

Achieve soft, defined, and bouncy curls with African Pride Shea Butter Bouncy Curls Pudding 15oz. Formulated with rich Shea Butter and natural oils, this nourishing curl-defining pudding deeply moisturizes dry hair while enhancing curl pattern and shine. Perfect for natural, curly, coily, and textured hair, it delivers frizz-free definition, long-lasting hold, and healthy-looking volume — without flaking or stiffness.

Key Benefits

• Defines curls and enhances texture with natural softness and shine.
• Moisturizes and nourishes dry, brittle strands for improved elasticity.
• Controls frizz and adds smoothness for polished, manageable styles.
• Provides long-lasting hold without crunch or residue.
• Ideal for twist-outs, braid-outs, and wash-and-go styles.

Features

• Enriched with Shea Butter, natural oils, and botanical extracts.
• Lightweight, non-greasy texture perfect for daily styling.
• Free from parabens, sulfates, and mineral oil.
• Helps strengthen and protect hair against breakage.
• Suitable for all curly and coily hair types.

How to Use

1. Apply a small amount of African Pride Shea Butter Bouncy Curls Pudding to clean, damp hair.
2. Distribute evenly from root to tip.
3. Style as desired — twist, braid, or finger-style curls.
4. Air dry or diffuse for best results.
5. Use daily or as needed for hydrated, bouncy curls.

Cleanse, detangle, and hydrate your hair with African Pride Shea Miracle Detangling Shampoo 12oz. Enriched with Shea Butter, Coconut Oil, and natural conditioners, this rich formula gently removes buildup while softening and detangling each strand for easier styling. Perfect for natural, curly, coily, or relaxed hair, it provides deep moisture, improves manageability, and restores natural shine without stripping your hair’s natural oils. Experience smoother, softer, and healthier-looking hair from the very first wash.

Benefits

• Gently cleanses and detangles: Removes buildup while softening and smoothing hair.
• Moisturizes and hydrates: Infused with natural oils to lock in moisture and prevent dryness.
• Enhances shine and manageability: Leaves hair silky, smooth, and frizz-free.
• Strengthens and nourishes: Reduces breakage and protects from daily damage.
• Ideal for all hair types: Perfect for curly, coily, wavy, or relaxed hair.
• Sulfate-free and color-safe: Gentle formula suitable for frequent use.

Key Features

• Size: 12oz / 355ml
• Enriched with Shea Butter, Coconut Oil, and natural conditioners
• Gently cleans without stripping moisture
• Helps detangle and soften coarse or thick hair
• Enhances shine and prevents frizz
• Safe for chemically treated and color-treated hair
• Leaves hair clean, manageable, and hydrated

How to Use African Pride Shea Miracle Detangling Shampoo

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of shampoo to your scalp and hair.
3. Massage gently into a rich lather using fingertips.
4. Rinse thoroughly and repeat if necessary.
5. Follow with African Pride Shea Miracle Conditioner or Leave-In for best results.

💡 Pro Tip: Use weekly to maintain soft, tangle-free, and moisturized curls or coils.

Nourish, strengthen, and promote healthy hair growth with African Pride Shea Miracle Growth Oil 8oz. This rich, multi-purpose oil blend is infused with shea butter, natural oils, and vitamins that deeply moisturize the scalp, repair dry and damaged hair, and support stronger, thicker growth. Designed for natural, curly, coily, or relaxed hair, it helps seal in moisture, reduce breakage, and enhance shine without leaving a greasy feel. African Pride Growth Oil delivers the perfect balance of hydration, protection, and nourishment your hair needs to stay healthy and vibrant every day.

Benefits

• Promotes healthy hair growth: Encourages stronger, thicker strands from root to tip.
• Deeply moisturizes scalp and hair: Prevents dryness and flakiness.
• Reduces breakage and split ends: Strengthens weak or brittle hair.
• Adds shine and softness: Enhances hair’s natural luster and smoothness.
• Perfect for all hair types: Ideal for natural, relaxed, coily, or braided styles.
• Non-greasy formula: Absorbs easily without weighing hair down.

Key Features

• Size: 8oz / 237ml
• Infused with Shea Butter, Castor Oil, Olive Oil, and Vitamin E
• Strengthens and hydrates dry, brittle, or damaged hair
• Promotes scalp health and hair elasticity
• Safe for daily use and protective styles
• Leaves hair soft, manageable, and full of natural shine
• Excellent for hot oil treatments or scalp massages

How to Use African Pride Shea Miracle Growth Oil

1. Apply a small amount to scalp and hair.
2. Massage gently using fingertips to stimulate circulation and evenly distribute the oil.
3. Leave in — no rinse needed.
4. Use daily or as needed for moisture and shine.
5. For deep conditioning: Warm oil slightly and apply from roots to ends, cover with a cap for 15–30 minutes, then rinse thoroughly.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Leave-In Conditioner for complete hydration and faster growth results.

Define and hydrate your curls with African Pride Shea Miracle Curl Styling Custard 12oz, a rich, moisturizing custard specially formulated to enhance curl definition, reduce frizz, and promote healthy, manageable hair. Infused with shea butter and natural oils, this custard delivers long-lasting hold without stiffness, leaving curls soft, bouncy, and full of natural shine. Ideal for curly, coily, or wavy hair, it strengthens strands, reduces breakage, and keeps hair smooth and frizz-free all day.

Benefits

• Moisturizes and hydrates curls: Prevents dryness and adds softness.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces frizz: Smooths hair for sleek, manageable styling.
• Strengthens hair strands: Helps reduce breakage and split ends.
• Safe for all curl types: Works on natural, relaxed, coily, or wavy hair.
• Long-lasting hold: Maintains curl shape without stiffness or flaking.

Key Features

• Size: 12oz / 340g
• Infused with shea butter and natural oils for deep hydration
• Rich, creamy custard texture for soft hold and curl definition
• Reduces frizz and enhances shine
• Strengthens hair and protects against breakage
• Ideal for daily use or wash-and-go styling routines
• Leaves curls bouncy, defined, and manageable

How to Use African Pride Shea Miracle Curl Styling Custard

1. Apply a generous amount to damp or freshly washed hair.
2. Distribute evenly through curls using fingers or a wide-tooth comb.
3. Style as desired — twist, braid, or scrunch for defined curls.
4. Can be used daily for soft, hydrated, frizz-free curls.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Conditioner to maximize curl hydration, softness, and definition.

Experience smooth, soft, and manageable curls with African Pride Moisture Miracle Aloe & Coconut Water Curl Milk Detangler 354ml. This lightweight, hydrating detangler is infused with aloe vera, coconut water, and natural conditioning agents to reduce tangles, enhance curl definition, and restore moisture. Perfect for curly, coily, and wavy hair, it helps prevent breakage while leaving hair soft, shiny, and frizz-free. Ideal for daily use, this detangler nourishes the hair from root to tip, promoting healthy growth and a vibrant, hydrated look.

Benefits

• Detangles effortlessly: Smooths knots and tangles without pulling.
• Hydrates and nourishes: Aloe and coconut water provide deep moisture.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces breakage: Strengthens strands and minimizes split ends.
• Frizz control: Smooths hair for a sleek, manageable finish.
• Safe for all curly hair types: Perfect for natural, relaxed, coily, or wavy hair.

Key Features

• Size: 354ml / 12 fl. oz
• Lightweight, fast-absorbing curl milk detangler
• Infused with aloe vera, coconut water, and natural moisturizers
• Helps reduce knots, tangles, and frizz
• Nourishes hair while promoting healthy growth and shine
• Ideal for daily use or as part of a wash-and-go routine
• Provides soft, defined, and manageable curls

How to Use African Pride Moisture Miracle Curl Milk Detangler

1. Spray or apply generously to damp hair.
2. Gently comb through using fingers or a wide-tooth comb to detangle.
3. Style as desired — leave-in or follow with other African Pride styling products.
4. Can be used daily to maintain hydrated, soft, and frizz-free curls.

💡 Pro Tip: Pair with African Pride Moisture Miracle Shampoo and Conditioner for maximum curl hydration and definition.

African Pride Shea Miracle Twist & Loc Hair Curl Smoothie 12oz is a rich, creamy styling cream designed to define curls, tame frizz, and enhance natural texture. Infused with nourishing Shea Butter and natural oils, this lightweight formula deeply moisturises and conditions hair while adding softness and shine. Perfect for twists, braids, locs, and natural curls, it promotes healthy-looking, manageable styles with long-lasting hold and hydration.

Ideal for natural, transitioning, and curly hair types, this curl smoothie helps reduce breakage and dryness while encouraging strong, defined coils and curls without flaking or residue.

Key Benefits:

• Defines curls, twists, and locs with long-lasting hold.
• Enriched with Shea Butter for intense moisture.
• Controls frizz and adds shine.
• Strengthens and softens dry, brittle hair.
• No sulfates, parabens, or mineral oil.
• Great for natural, curly, and coily hair.
• Hair Type: Natural, curly, coily, transitioning.

How to Use: Use African Pride Shea Butter Miracle Twist and Loc Smoothie on wet locs to restyle and set at the roots, or to create super-defined two-strand twists.