Make your colour stand out with La Riche Directions Tulip Hair Dye 88ml, a vibrant semi-permanent red hair colour with punchy pink tones designed for bold, expressive and creative styles.

Tulip is anything but subtle. This vivid fashion shade combines a strong red base with bright pink character, creating an intense red-pink finish that works beautifully for full-head colour, highlights, streaks, dip-dye, ombré and colour-blocking techniques.

Part of the iconic Directions Hair Colour range, Tulip uses a conditioning direct-dye formula that deposits vivid pigment while helping leave the hair feeling soft, smooth and manageable.

For the strongest and most colour-accurate Tulip result, apply to bleached, pre-lightened or very light blonde hair. On darker hair, the shade may appear as a subtler red or pink-red tint rather than the full vivid result.

The final colour depends on your starting shade, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Tulip to be blended with compatible reds, pinks, purples and other shades to create customised magenta, berry, cherry, pink-red and purple-red colour combinations.

Ideal for anyone looking for a bold semi-permanent red-pink hair dye without committing to permanent colour.

• Deeply Conditioning: Formulated as a conditioning cream that nourishes hair from the very first use, leaving it shiny, smooth, and frizz-free.
• No Structural Damage: Completely free from ammonia, peroxide, and PPD, making it safe and gentle for sensitive scalps.
• 100% Vegan & Cruelty-Free: Certified vegan and strictly never tested on animals.
• Custom Mixable: The shade can be mixed with any other Directions colours to create bespoke or pastel variations.

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.