Keracare 1st Lather Shampoo Sulfate-Free 8oz is a gentle clarifying shampoo designed to remove dirt, oil, and product buildup without stripping the hair of its natural moisture. This sulfate-free formula provides a rich, luxurious lather while cleansing the hair and scalp effectively, leaving hair feeling fresh, soft, and manageable.

Ideal for all hair types, including natural, relaxed, colour-treated, and chemically processed hair, this mild shampoo prepares the hair for conditioning and styling. It helps maintain the hair’s moisture balance while improving shine, softness, and overall hair health.

Perfect for regular use, Keracare 1st Lather Shampoo offers a deep yet gentle cleanse, making it an essential first step in any healthy hair care routine.

Key Features

• Sulfate-free clarifying shampoo.
• Gently removes oil, dirt, and product buildup.
• Produces a rich, luxurious lather.
• Helps maintain natural moisture balance.
• Leaves hair soft, clean, and manageable.
• Suitable for natural, relaxed, and colour-treated hair.
• Ideal for regular or weekly cleansing.

How to Use

1. Wet hair thoroughly with warm water.
2. Apply a small amount of shampoo to the scalp.
3. Massage gently to create a rich lather.
4. Work the lather through the hair lengths.
5. Rinse thoroughly and repeat if necessary.
6. Follow with your preferred Keracare conditioner.

Tips for Best Results

• Use before deep conditioning treatments for optimal absorption.
• Ideal as a weekly clarifying step in your routine.
• Follow with a moisturising conditioner to lock in hydration.
• Suitable for both home and salon use.

T444Z Hair Care Volumizing Hair Moisturizer 200ml is a lightweight daily hair moisturiser designed to hydrate, soften, and add visible volume without weighing hair down. Perfect for fine to medium textures, this non-greasy formula helps improve manageability while leaving hair full-bodied, fresh, and healthy-looking.

Ideal for natural, relaxed, curly, and textured hair, it delivers balanced moisture to both hair and scalp, making it an excellent choice for everyday use or before styling.

Key Features & Benefits

• ✔ Lightweight volumizing hair moisturizer.
• ✔ Adds moisture without heaviness.
• ✔ Helps boost natural volume and bounce.
• ✔ Softens hair and improves manageability.
• ✔ Non-greasy, fast-absorbing formula.
• ✔ Suitable for hair and scalp.
• ✔ Ideal for natural, relaxed & textured hair.
• ✔ Perfect for daily use and styling prep.
  

How to Use

1. Apply a small amount to clean, damp, or dry hair.
2. Distribute evenly through hair and scalp.
3. Focus on mid-lengths and ends.
4. Style as desired.
5. Use daily or as needed.

Hair Care Tips for Best Results

💡 Use after cleansing with T444Z Detox Cleanse Shampoo.
💡 Apply sparingly to maintain volume.
💡 Ideal before blow-drying or styling.
💡 Suitable for refreshing hair between washes.
💡 Combine with lightweight oils for added shine.

Benefits:

• Cleans and conditions in just one step.
• Restores shine and manageability.
• Special detangling formula for easy wet combing.
• Great for dry, damaged hair.
• Stops breakage, split ends, and dryness.
• Revitalizes dull hair.
• Conditions for a beautiful body and shine.

How to Use

1. Wet hair thoroughly.
2. Apply a generous amount to the scalp and hair.
3. Massage gently into a rich lather.
4. Work through to the end.
5. Rinse thoroughly.
6. Repeat if needed.

Expert Hair Care Tips

• Follow with African Pride Olive Miracle Leave-In Conditioner for extra moisture.
• Use weekly as a gentle cleanser for protective styles.
• Ideal for children’s and family hair routines.
• For very dry hair, apply a deep conditioner after washing.
• Avoid excessive heat to maintain moisture balance.

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 12oz is a rich, moisture-locking styling cream designed to define curls, enhance softness and control frizz. Formulated with shea butter and flaxseed oil, this nourishing cream delivers deep hydration while improving curl definition and elasticity.

Perfect for natural, curly, coily and textured hair, it helps reduce dryness, enhances manageability and leaves curls bouncy, shiny and well-defined without heaviness. Ideal for wash-and-go styles, twist-outs and daily curl maintenance.

Key Features & Benefits

• ✔ Enriched with shea butter & flaxseed oil.
• ✔ Defines curls and coils naturally.
• ✔ Provides long-lasting moisture.
• ✔ Controls frizz and flyaways.
• ✔ Improves curl elasticity and softness.
• ✔ Lightweight, non-greasy formula.
• ✔ Suitable for natural and textured hair.
• ✔ Ideal for wash-and-go and protective styles.
• ✔ Generous 12oz size for everyday use.

How to Use

1. Apply to clean, damp hair.
2. Section hair for even application.
3. Distribute a generous amount through the hair.
4. Smooth, rake, or scrunch to define curls.
5. Allow to air-dry or diffuse.

Styling Tips for Best Results

💡 Use with a leave-in conditioner for extra hydration
💡 Ideal for twist-outs and braid-outs
💡 Apply more product for tighter curl definition
💡 Perfect for refreshing curls between wash days
💡 Avoid over-application to prevent product build-up

Mielle Honey & Ginger Styling Gel 384ml is a nutrient-rich, strong-hold styling gel designed to define curls, control frizz, and provide long-lasting hold without flaking or crunch. Formulated with natural honey, ginger and botanical extracts, it delivers moisture while keeping styles sleek, polished and well-defined.

Perfect for natural, curly, coily and textured hair, this styling gel enhances curl definition, smooths edges and supports protective styles. Ideal for twist-outs, wash-and-go styles, braid-outs and sleek looks, it leaves hair soft, shiny and manageable.

Key Features & Benefits

• ✔ Strong hold without stiffness or flakes.
• ✔ Enriched with honey & ginger for nourishment.
• ✔ Defines curls and coils.
• ✔ Controls frizz and flyaways.
• ✔ Adds shine and smoothness.
• ✔ Ideal for natural and textured hair.
• ✔ Perfect for twist-outs, braid-outs & wash-and-go.
• ✔ Suitable for daily or styling use.
• ✔ Large 384ml size for long-lasting value.

How to Use

1. Apply to clean, damp or dry hair.
2. Section hair for even distribution.
3. Apply a small to moderate amount.
4. Smooth, rake or scrunch through hair.
5. Style as desired and allow to air-dry or diffuse.

Styling Tips for Best Results

💡 Use with a leave-in conditioner for extra moisture.
💡 Ideal for edge control and sleek ponytails.
💡 Apply more product for stronger hold styles.
💡 Great for refreshing curls between wash days.
💡 Avoid over-application to prevent product buildup.

DAX Super Pure Lanolin 397g is a deep-moisturising hair and scalp conditioning cream specially formulated to restore moisture, soften dry hair, and reduce breakage. Made with 100% pure lanolin, this rich formula helps protect hair from dryness, environmental damage, and excessive styling stress.

Perfect for natural, relaxed, textured, and protective styles, DAX Super Pure Lanolin seals in moisture, enhances shine, and keeps hair soft, manageable, and healthy-looking. The large 397g jar makes it ideal for home use, salons, and barbershops.

Benefits:

• Enhances moisture retention resulting in softer, smoother hair.Lanolin.
• Mineral Oil — Helps minimize frizz and enhance curl.

Usage Instructions:

• Apply the desired amount to hair and scalp daily.
• Comb into any style.

Hair Type:

• Straight, curly, or coarse hair structures.
• Any hair length.

Hair Care Tips for Best Results

💡 Apply to damp hair to lock in moisture.
💡 Ideal for sealing ends and preventing split ends.
💡 Use sparingly—lanolin is highly concentrated.
💡 Perfect for braids, twists, locs, and cornrows.
💡 Combine with a leave-in conditioner for extra hydration.

Scurl Wave Gel Activator Lite is a lightweight, moisture-rich curl and wave activator specially formulated to revive, define and maintain waves and curls without weighing hair down. Ideal for those who prefer a non-greasy, non-sticky finish, this lite formula delivers long-lasting moisture while keeping hair soft, bouncy and manageable.

Perfect for 360 waves, curly styles and short natural hair, this activator helps reduce dryness, control frizz and enhance natural texture. Suitable for natural, relaxed and texturised hair, it’s a trusted choice for everyday styling and wave maintenance.

The convenient 10.5oz size makes it ideal for daily use at home or in professional barbering and styling routines.

Key Features & Benefits

• ✔ Lightweight wave and curl activator.
• ✔ Moisturises without heaviness or grease.
• ✔ Enhances natural waves and curls.
• ✔ Helps reduce dryness and frizz.
• ✔ Keeps hair soft, defined and manageable.
• ✔ Ideal for 360 waves and short styles.
• ✔ Suitable for natural, relaxed & texturised hair.
• ✔ Non-sticky, easy-to-apply formula.
  

How to Use

1. Apply a small amount to clean, damp or dry hair.
2. Distribute evenly using fingers or a brush.
3. Style as desired.
4. Use daily or as needed to refresh waves and curls.
5. Reapply lightly to maintain moisture and definition.

Styling Tips for Best Results

💡 Use sparingly to avoid product buildup.
💡 Brush or sponge hair after application to enhance wave pattern.
💡 Ideal for daily wave maintenance routines.
💡 Pair with a durag or wave cap overnight for best results.
💡 Suitable for refreshing curls between washes.

ORS Olive Oil Professional Neutralizing Shampoo is a salon-grade, pH-balancing cleanser specially formulated to stop the chemical relaxing process and restore hair to its natural pH level after relaxers and chemical services.

Infused with nourishing olive oil and conditioning agents, this professional shampoo gently yet effectively removes chemical residue, excess oils and impurities while helping to strengthen, moisturise and protect the hair shaft. Its rich lather leaves hair feeling clean, soft, manageable, and resilient, making it ideal for professional salons and home use.

Perfect for use after ORS relaxer systems and other no-lye or lye relaxers, this large 33oz professional size offers excellent value and consistent results.

• Enriched with Olive Oil & Aloe Vera.
• Adds moisture and shine to the hair.
• Leaves the hair cleansed, moisturized, and more manageable.

For best results, leave the final lather on the hair for 2-3 minutes for thorough cleansing. Wet the hair. Apply shampoo and work into a lather. Rinse hair thoroughly. Repeat shampoo, leaving on the hair for 2-3 minutes before rinsing. Rinse hair thoroughly and towel dry.