Transform your hair with the rich, multidimensional colour of La Riche Directions Plum Hair Dye 88ml, a bold semi-permanent purple hair colour combining deep red and blue tones for a distinctive plum-inspired finish.

Plum delivers a sophisticated red-purple shade that balances warm red tones with cooler blue-violet notes. The result is a rich fashion colour ideal for anyone looking for plum, purple, berry, wine-inspired or alternative hair.

Part of the iconic Directions Hair Colour range, Plum is a direct semi-permanent dye with a conditioning cream formula designed to deposit vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the brightest and most colour-accurate Plum result, apply to bleached, pre-lightened or very light blonde hair. Because Plum is a deeper shade, it may also create visible purple or red-purple tones on some darker bases, although results will be more subtle.

The finished colour will vary according to your starting hair shade, level of pre-lightening, hair condition, porosity and previous colour treatments.

Directions colours are fully intermixable, allowing Plum to be blended with compatible reds, purples, pinks and blues to create personalised berry, burgundy, violet, magenta and red-purple shades.

Ideal for creative colour enthusiasts, alternative hairstyles and anyone wanting a rich semi-permanent plum hair dye without committing to permanent colour.

For maximum colour intensity, apply to a light and evenly pre-lightened base.

On darker hair, Plum may create a subtler purple, berry or red-purple tint.

• Conditioning Base: Formulated as a conditioning treatment that simultaneously deposits rich pigment while leaving hair soft, smooth, and frizz-free.
• Zero Damage: Formulated completely free from ammonia, peroxide, or PPD to protect hair health.
• Cruelty-Free & Vegan: 100% vegan formula and strictly never tested on animals.
• Bespoke Mixing: Fully inter-mixable with all other Directions shades to create customised tones.

How to Use

Before Colouring

Carry out the manufacturer's recommended patch test and strand test before full application.

Wear suitable protective gloves.

Protect skin, clothing, towels and surrounding surfaces from staining.

For maximum Plum intensity, ensure the hair is sufficiently and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable protective gloves.
4. Apply Directions Plum evenly using a tint brush.
5. Thoroughly saturate each section to be coloured.
6. Work the colour evenly through the hair.
7. Leave to process according to the instructions printed on your packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Make your colour stand out with La Riche Directions Tulip Hair Dye 88ml, a vibrant semi-permanent red hair colour with punchy pink tones designed for bold, expressive and creative styles.

Tulip is anything but subtle. This vivid fashion shade combines a strong red base with bright pink character, creating an intense red-pink finish that works beautifully for full-head colour, highlights, streaks, dip-dye, ombré and colour-blocking techniques.

Part of the iconic Directions Hair Colour range, Tulip uses a conditioning direct-dye formula that deposits vivid pigment while helping leave the hair feeling soft, smooth and manageable.

For the strongest and most colour-accurate Tulip result, apply to bleached, pre-lightened or very light blonde hair. On darker hair, the shade may appear as a subtler red or pink-red tint rather than the full vivid result.

The final colour depends on your starting shade, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Tulip to be blended with compatible reds, pinks, purples and other shades to create customised magenta, berry, cherry, pink-red and purple-red colour combinations.

Ideal for anyone looking for a bold semi-permanent red-pink hair dye without committing to permanent colour.

• Deeply Conditioning: Formulated as a conditioning cream that nourishes hair from the very first use, leaving it shiny, smooth, and frizz-free.
• No Structural Damage: Completely free from ammonia, peroxide, and PPD, making it safe and gentle for sensitive scalps.
• 100% Vegan & Cruelty-Free: Certified vegan and strictly never tested on animals.
• Custom Mixable: The shade can be mixed with any other Directions colours to create bespoke or pastel variations.

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Create a rich, dramatic colour transformation with La Riche Directions Dark Tulip Hair Dye 88ml, a deep semi-permanent red-purple hair colour combining luxurious wine-red, burgundy and violet tones.

Dark Tulip is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for burgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair without committing to permanent colour.

Part of the iconic Directions Hair Colour range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.

Because Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the most vivid, colour-accurate result, however, apply to bleached, pre-lightened or light blonde hair.

The final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.

Ideal for creative colour enthusiasts, alternative styles and anyone wanting a rich semi-permanent burgundy hair dye with striking red-violet depth.

• Elegant Wine-Red Shade: Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.
• Conditioning Cream Emulsion: Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.
• Zero Hair Damage: Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Dark Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Dark Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Refresh your look with La Riche Directions Lavender Hair Dye 88ml, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.

The conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.

For the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.

• Cool Pastel Tonal Balance: Delivers a soft, calming pastel lilac/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.
• Conditioning Cream Emulsion: Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.
• Zero Structural Lift or Damage: Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Compatibility: It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Key Features

• Lavender shade: Soft pink-purple tones.
• Semi-permanent colour: Fades gradually; longevity varies.
• Conditioning formula: Helps keep hair feeling soft.
• Vegan-friendly and cruelty-free.
• Mixable shades: Blend with other Directions colours.
• 88ml pot: For your next lavender colour refresh.

How to Use

1. Read the instructions supplied with your pot and complete the recommended skin patch and strand tests.
2. Shampoo your hair, skip conditioner and towel-dry.
3. Wear protective gloves and protect clothing and surrounding surfaces.
4. Section your hair and apply evenly using a tint brush.
5. Leave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.
6. Rinse thoroughly with warm water, keeping the rinse away from your face.

Care and Precautions

Do not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.

For external hair colouring use only. Do NOT use to dye eyelashes or eyebrows. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Transform your hair with the rich, distinctive colour of La Riche Directions Alpine Green Hair Dye 88ml, a deep semi-permanent green hair colour created for bold, alternative and expressive styles.

Inspired by deep evergreen and forest tones, Alpine Green delivers a strong, sophisticated green shade that works beautifully for full-head colour, green highlights, dip-dye, ombré, colour blocking and other creative hair looks.

Part of the iconic Directions Hair Colour collection, Alpine Green features a conditioning direct-dye formula designed to deposit rich colour while helping leave hair feeling soft, smooth and manageable.

For the most vivid and colour-accurate Alpine Green result, apply to bleached, pre-lightened or light blonde hair. As a deeper green shade, it may also provide a more subtle green tint or tonal effect on some medium blonde or light brown bases.

The final result will vary according to your starting hair colour, hair condition, porosity, previous treatments and level of pre-lightening.

Directions colours are fully intermixable, allowing creative colourists and confident home users to combine Alpine Green with compatible shades to produce personalised emerald, forest, teal, blue-green and other custom colours.

Ideal for anyone looking for an intense semi-permanent green hair dye without committing to permanent colour.

• Rich Deep Emerald Tone: Delivers a highly pigmented, deep emerald forest green shade. It works best on pre-lightened or bleached hair (level 9–10 base) to achieve maximum saturation, but can add a rich green tint to unbleached light brown hair.
• Conditioning Cream Formula: Built into an emollient conditioning cream base that deeply hydrates and nourishes individual hair strands while depositing color, ensuring hair is left smooth, soft, and glossy.
• Zero Structural Bond Alteration: Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It can be safely blended with other greens, blues, or pastels to create completely personalized custom color gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).

Because Alpine Green is a deeper shade, it can also create a more subtle green tint or tonal effect on some darker blonde or light brown hair.

Always perform a strand test to preview the result.

How to Use

Before Colouring

Carry out the recommended patch test and strand test before full application.

Wear suitable protective gloves.

Protect clothing, towels, skin and surrounding surfaces from staining.

If you want a particularly bright and vivid Alpine Green result, ensure the hair has been evenly pre-lightened to an appropriate level.

Application

1. Shampoo and prepare the hair according to the instructions on your product.
2. Towel dry where directed.
3. Wear protective gloves.
4. Apply Directions Alpine Green evenly using a tint brush.
5. Thoroughly saturate all sections you wish to colour.
6. Distribute evenly through the hair.
7. Allow the colour to process according to the instructions on the packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions with peroxide or oxidising developer.

Always follow the instructions printed on the actual 88ml product supplied.

Maintaining Alpine Green Hair

To help maintain your green hair colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo and conditioner suitable for colour-treated hair
• Avoid excessive clarifying shampoo
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Directions do not specify a fixed number of washes because colour longevity varies from person to person.

 For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Create a cool, contemporary colour transformation with La Riche Directions Denim Blue Hair Dye 88ml, a distinctive semi-permanent blue hair colour featuring subtle silvery-grey undertones.

Inspired by the cool appearance of classic denim, Denim Blue delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.

Part of the iconic Directions Hair Colour range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the most vibrant and colour-accurate Denim Blue result, apply to bleached, pre-lightened or very light blonde hair. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.

An excellent choice for anyone wanting a fashionable semi-permanent blue hair dye without committing to permanent colour.

On darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.

• Smoky Denim Finish: Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.
• Conditioning Cream Formula: Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• No Hair Damage: Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.
• Intermixable Versatility: It can be combined with pastels or other blues/greens to customize smoke and shadow gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).

Cool Denim Blue Colour

Directions describes Denim Blue as a mid-tone blue with a silvery-grey tone, inspired by the appearance of classic denim jeans.

It is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.

Conditioning Formula

Directions hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.

No Developer Required

• Denim Blue is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

How to Use

•  Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry where directed.
3. Apply Directions Denim Blue evenly using a tint brush.
4. Thoroughly saturate all sections you wish to colour.
5. Work the colour evenly through the hair.
6. Leave to process for the time stated on your packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Dry and style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the application instructions printed on your actual 88ml product.

Maintaining Denim Blue Hair

To help maintain the colour:

• Avoid unnecessary frequent shampooing
• Use cooler water where practical
• Choose shampoo and conditioner for colour-treated hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Avoid harsh clarifying shampoos unless trying to fade the colour
• Refresh the shade when required

Directions do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.

Turn up the colour with La Riche Directions Neon Blue Hair Dye 88ml, a bold semi-permanent blue hair colour created for vivid, alternative and expressive hairstyles.

Neon Blue delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.

Part of the iconic Directions Hair Colour collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.

For the brightest, most vibrant Neon Blue result, apply to bleached, pre-lightened or very light blonde hair. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.

Benefits:

• Vibrant Electric Shade: Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Nourishing Cream Base: Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.
• Zero Hair Damage: Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions on the product.
2. Towel dry where directed.
3. Apply Directions Neon Blue evenly using a tint brush or suitable applicator.
4. Thoroughly saturate the sections you want to colour.
5. Distribute the colour evenly from roots to ends where appropriate.
6. Leave to process for the time stated on the packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Neon Blue Hair

To help preserve vivid blue colour:

• Avoid washing more often than necessary
• Use cooler water where practical
• Choose shampoo and conditioner formulated for coloured hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children. 

Transform your hair with La Riche Directions Rose Red Hair Dye 88ml, a rich semi-permanent red-pink hair colour created for bold, expressive and creative looks.

Rose Red combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.

Part of the iconic Directions Hair Colour collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.

For the brightest and most intense Rose Red result, apply to bleached, pre-lightened or very light blonde hair. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.

Directions colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.

An excellent choice for anyone looking for a vibrant semi-permanent red hair dye without committing to permanent colour.

On darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.

• Vibrant Deep Magenta Tone: Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Conditioning Cream Matrix: Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.
• Zero Structural Lift or Damage: Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.
• Customisable Tonal Versatility: It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients. 
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

High-Impact Colour

• Directions Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.
• For stronger and more accurate colour, the starting hair should be sufficiently light.

Conditioning Formula

Directions colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.

No Developer Required

• Rose Red is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

Colour Mixing

• Directions colours are intermixable.
• Rose Red can be combined with compatible shades to create personalised:
  • Reds
  • Deep reds
  • Magentas
  • Pinks
  • Purples
  • Burgundy-inspired tones
  • Pastel variations

Always perform a strand test before applying a custom mixture throughout the hair.

How to Use

Before Colouring

• Always carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry the hair where directed.
3. Apply Directions Rose Red evenly using gloves and a tint brush.
4. Make sure the required hair is thoroughly saturated.
5. Leave the colour to process for the time stated on your product packaging.
6. Rinse thoroughly until excess colour has been removed.
7. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Rose Red Hair

To help preserve vivid colour:

• Avoid unnecessary frequent shampooing
• Wash with cooler water where practical
• Use shampoo and conditioner designed for coloured hair
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.

Why Choose Directions Hair Colour?

Directions has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.

The range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.