Define and hydrate your curls with African Pride Shea Miracle Curl Styling Custard 12oz, a rich, moisturizing custard specially formulated to enhance curl definition, reduce frizz, and promote healthy, manageable hair. Infused with shea butter and natural oils, this custard delivers long-lasting hold without stiffness, leaving curls soft, bouncy, and full of natural shine. Ideal for curly, coily, or wavy hair, it strengthens strands, reduces breakage, and keeps hair smooth and frizz-free all day.

Benefits

• Moisturizes and hydrates curls: Prevents dryness and adds softness.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces frizz: Smooths hair for sleek, manageable styling.
• Strengthens hair strands: Helps reduce breakage and split ends.
• Safe for all curl types: Works on natural, relaxed, coily, or wavy hair.
• Long-lasting hold: Maintains curl shape without stiffness or flaking.

Key Features

• Size: 12oz / 340g
• Infused with shea butter and natural oils for deep hydration
• Rich, creamy custard texture for soft hold and curl definition
• Reduces frizz and enhances shine
• Strengthens hair and protects against breakage
• Ideal for daily use or wash-and-go styling routines
• Leaves curls bouncy, defined, and manageable

How to Use African Pride Shea Miracle Curl Styling Custard

1. Apply a generous amount to damp or freshly washed hair.
2. Distribute evenly through curls using fingers or a wide-tooth comb.
3. Style as desired — twist, braid, or scrunch for defined curls.
4. Can be used daily for soft, hydrated, frizz-free curls.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Conditioner to maximize curl hydration, softness, and definition.

Promote healthy hair growth and stronger strands with African Pride Magical Gro Herbal Formula 150g. This nutrient-rich herbal treatment is specially formulated with natural herbs, oils, and vitamins to strengthen hair from root to tip, reduce breakage, and stimulate growth. Ideal for natural, relaxed, or chemically treated hair, it nourishes the scalp, helps prevent dryness, and enhances hair’s natural shine and vitality. African Pride Magical Gro provides a professional-quality hair care solution at home, giving your hair the nutrients it needs for thicker, healthier, and more resilient strands.

Benefits

• Stimulates hair growth: Encourages stronger, healthier hair from the roots.
• Strengthens and nourishes: Reduces breakage and prevents split ends.
• Enhances shine and vitality: Leaves hair looking healthy and vibrant.
• Moisturizes scalp and hair: Helps prevent dryness and flaking.
• Safe for all hair types: Works on natural, relaxed, coily, or chemically treated hair.
• Professional-quality herbal formula: Ideal for home or salon use.

Key Features

• Size: 150g / 5.3oz
• Enriched with natural herbs, vitamins, and essential oils
• Strengthens hair strands and promotes healthy growth
• Reduces hair breakage and split ends
• Moisturizes scalp and prevents dryness
• Suitable for daily or weekly hair care routines
• Leaves hair soft, manageable, and full of natural shine

How to Use African Pride Magical Gro Herbal Formula

1. Apply a small amount to the scalp and hair strands.
2. Massage gently to stimulate blood flow and evenly distribute the product.
3. Leave in for daily or as needed; can be used before styling or overnight.
4. Style hair as usual or combine with other African Pride products for enhanced growth and hydration.

💡 Pro Tip: For maximum results, use regularly and pair with African Pride Moisture Miracle Shampoo and Conditioner to maintain strong, healthy hair.

Experience smooth, soft, and manageable curls with African Pride Moisture Miracle Aloe & Coconut Water Curl Milk Detangler 354ml. This lightweight, hydrating detangler is infused with aloe vera, coconut water, and natural conditioning agents to reduce tangles, enhance curl definition, and restore moisture. Perfect for curly, coily, and wavy hair, it helps prevent breakage while leaving hair soft, shiny, and frizz-free. Ideal for daily use, this detangler nourishes the hair from root to tip, promoting healthy growth and a vibrant, hydrated look.

Benefits

• Detangles effortlessly: Smooths knots and tangles without pulling.
• Hydrates and nourishes: Aloe and coconut water provide deep moisture.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces breakage: Strengthens strands and minimizes split ends.
• Frizz control: Smooths hair for a sleek, manageable finish.
• Safe for all curly hair types: Perfect for natural, relaxed, coily, or wavy hair.

Key Features

• Size: 354ml / 12 fl. oz
• Lightweight, fast-absorbing curl milk detangler
• Infused with aloe vera, coconut water, and natural moisturizers
• Helps reduce knots, tangles, and frizz
• Nourishes hair while promoting healthy growth and shine
• Ideal for daily use or as part of a wash-and-go routine
• Provides soft, defined, and manageable curls

How to Use African Pride Moisture Miracle Curl Milk Detangler

1. Spray or apply generously to damp hair.
2. Gently comb through using fingers or a wide-tooth comb to detangle.
3. Style as desired — leave-in or follow with other African Pride styling products.
4. Can be used daily to maintain hydrated, soft, and frizz-free curls.

💡 Pro Tip: Pair with African Pride Moisture Miracle Shampoo and Conditioner for maximum curl hydration and definition.

Protect and smooth your hair during heat styling with DAX Pressing Oil 214g, a professional-grade formula enriched with natural oils and conditioning agents. Specially designed for pressing, straightening, and thermal styling, this lightweight oil delivers superior heat protection, frizz control, and a brilliant, silky finish. Perfect for dry, coarse, or chemically treated hair, DAX Pressing Oil helps you achieve sleek, straight styles without causing damage or dryness.

Benefits

• Heat protection: Shields hair from damage caused by flat irons, pressing combs, and blow dryers.
• Adds shine and softness: Leaves hair looking smooth, glossy, and healthy.
• Deeply conditions: Enriched with natural oils that nourish and hydrate dry or damaged hair.
• Prevents breakage: Strengthens hair while maintaining flexibility and elasticity.
• Ideal for all hair types: Especially effective on coarse, thick, and textured hair.

Key Features

• Size: 214g / 7.5oz
• Provides thermal protection during pressing and straightening
• Contains natural oils for deep conditioning and shine
• Non-greasy formula — smooth finish without buildup
• Helps control frizz, dryness, and split ends
• Suitable for all hair textures and types
• Designed for professional and home use

How to Use DAX Pressing Oil

1. Apply a small amount evenly to clean, dry hair.
2. Use a comb or brush to distribute oil from roots to ends.
3. Press hair with a hot comb or flat iron set to a moderate temperature.
4. Style as desired for a smooth, straight, and shiny finish.

💡 Pro Tip: Use sparingly to avoid weighing hair down. For extra moisture, pair with other DAX hair care products.

Achieve salon-smooth, frizz-free hair with Fantasia IC Brazilian Hair Oil Keratin Treatment Serum 6oz. This powerful, lightweight serum combines Keratin Protein and Brazilian nutrients to repair, strengthen, and protect dry or damaged hair. The advanced formula instantly smooths split ends, eliminates frizz, and adds a brilliant shine without leaving any greasy residue. Perfect for all hair types, this professional serum helps restore moisture balance, enhances manageability, and leaves hair silky, soft, and full of life.

Benefits

• Repairs and strengthens: Keratin and essential oils fortify weak, over-processed hair.
• Adds mirror-like shine: Restores natural luster and smooths rough cuticles.
• Protects against heat & humidity: Shields hair from styling tools and frizz.
• Lightweight, non-greasy formula: Absorbs quickly without buildup or heaviness.
• Reduces breakage & split ends: Improves elasticity and overall hair strength.
• Suitable for all textures: Ideal for natural, relaxed, straightened, or color-treated hair.

Key Features

• Size: 6oz / 178ml
• Enriched with Keratin Protein and Brazilian botanical oils
• Heat-protectant and anti-frizz serum
• Alcohol-free and non-sticky formula
• Promotes smooth, shiny, and healthy-looking hair
• Safe for daily use and all hair types
• Trusted salon-quality performance

How to Use Fantasia IC Brazilian Hair Oil Keratin Treatment Serum

1. Apply a small amount to damp or dry hair, focusing on ends and damaged areas.
2. Distribute evenly using fingers or a wide-tooth comb.
3. Style as usual — blow-dry, flat-iron, or air-dry.
4. For best results, use after shampooing and conditioning with Fantasia IC products.

Pro Tip: Use before heat styling to protect hair from thermal damage and maintain a long-lasting, glossy finish.

Nourish, protect, and style your hair with ORS Olive Oil Creme Hairdress 8oz. This rich, creamy hair moisturizer is infused with pure olive oil and natural botanical extracts to hydrate and strengthen hair while reducing dryness and breakage. Ideal for natural, relaxed, or chemically treated hair, it restores softness, enhances shine, and helps maintain healthy, manageable hair for daily use or styling.

Benefits

• Deep hydration: Restores moisture to dry, brittle hair.
• Strengthens hair: Reduces hair breakage and split ends.
• Enhances shine and softness: Leaves hair smooth, silky, and manageable.
• Protects hair: Shields hair from environmental damage and styling stress.
• Versatile use: Suitable for natural, relaxed, or chemically treated hair.
• Daily styling aid: Keeps hair soft and manageable for everyday wear.

Key Features

• Size: 8oz jar
• Infused with olive oil and botanical extracts
• Rich, creamy daily moisturizer
• Restores softness, shine, and manageability
• Easy to apply at home or in the salon
• Ideal for all hair types
• Made in the USA

How to Use ORS Olive Oil Creme Hairdress

1. Take a small amount of cream and rub it between your palms.
2. Apply evenly to dry or damp hair, focusing on ends.
3. Style hair as desired, including twists, braids, or locs.
4. Use daily for best results.

Keep your hair healthy, soft, and manageable with ORS Coconut Hairdress 156g. This lightweight, non-greasy hair moisturizer is enriched with pure coconut oil and natural botanical extracts to nourish and protect hair from dryness and breakage. Ideal for natural, relaxed, or chemically treated hair, it restores shine, strengthens hair, and leaves it soft and silky for daily styling and care.

Benefits

• Deep hydration: Replenishes moisture in dry, brittle hair.
• Strengthens and protects: Reduces hair breakage and split ends.
• Enhances shine and softness: Leaves hair smooth, manageable, and silky.
• Lightweight, non-greasy formula: Absorbs quickly without weighing hair down.
• Versatile use: Suitable for natural, relaxed, or chemically treated hair.
• Daily hair care: Helps maintain healthy, soft, and manageable hair.

Key Features

• Size: 156g jar
• Infused with coconut oil and botanical extracts
• Lightweight, non-greasy moisturizer for daily use
• Restores softness, shine, and manageability
• Easy to apply at home or in a salon
• Made in the USA

How to Use ORS Coconut Hairdress

1. Take a small amount of hairdress and rub between your palms.
2. Apply evenly to dry or damp hair, focusing on the ends.
3. Style hair as desired.
4. Use daily for best results.

Achieve long-lasting, defined twists, locs, and braids with ORS Lock & Twist Gel 13oz. Formulated with olive oil, aloe vera, and natural botanicals, this styling gel provides strong hold without flaking, dries quickly, and adds shine to your hair. Ideal for natural, textured, or chemically treated hair, it helps maintain twists and locks while keeping hair healthy, moisturized, and frizz-free. Perfect for professional salon use or at-home styling.

Benefits

• Strong, long-lasting hold: Keeps twists, braids, and locs intact all day.
• Defines and separates curls: Helps create smooth, uniform twists and locks.
• Moisturizes hair: Olive oil and aloe vera hydrate and prevent dryness.
• Adds shine and reduces frizz: Leaves hair soft, smooth, and glossy.
• Safe for all hair types: Works on natural, textured, or chemically treated hair.
• Non-flaking formula: Maintains a clean, polished look throughout the day.

Key Features

• Size: 13oz jar
• Contains olive oil, aloe vera, and natural botanical extracts
• Strong hold, non-flaking formula
• Enhances twists, locs, and braids
• Suitable for all hair types, including natural and chemically treated hair
• Quick-drying, easy to use at home or in the salon
• Made in the USA

How to Use ORS Lock & Twist Gel

1. Start with clean, damp, or slightly moisturized hair.
2. Apply a small amount of ORS Lock & Twist Gel to the section of hair you want to style.
3. Twist, braid, or lock the hair as desired.
4. Repeat on remaining sections until your style is complete.
5. Allow hair to dry naturally or use a hooded dryer for faster setting.
6. Style as desired and enjoy long-lasting hold and definition.