Dark and Lovely is one of the leading relaxer brands in Africa, and it has been approved by African hairstylists.

This Dark and Lovely Anti-Breakage No-Lye Relaxer Kit is expertly made to protect and moisturize your hair during the relaxing process. It is infused with repairing Ceramides that act as a protective cement naturally found in hair, and they can penetrate the hair strands to reinforce weak spots.

The Dark and Lovely Anti-Breakage No Lye Relaxer Kit Regular minimises breakage and provides you with intense nourishment, shine, scalp comfort, and healthy-looking hair.  

Benefits of the Dark and Lovely Anti-Breakage No-Lye Relaxer Kit Regular: Dark and Lovely Anti-Breakage No-Lye Relaxer Kit includes a hair moisturizer that nourishes and strengthens hair with 10 times* less breakage for strong hair that can grow longer.

The healing treatment mask and oil moisturizer provide long lasting moisture, body, and shine to hair.

*Instrumental test on Oil moisturiser alone versus untreated hair.

How to Use:

• Mix the relaxer 1A and the activator 1B until smooth.
• Apply the relaxer mixture, full kit for virgin hair and half kit for retouching new growth.
• Smooth the relaxer; do not exceed the maximum recommended processing time for your hair type.
• Rinse out the relaxer thoroughly.
• Apply the neutralizing shampoo to end the hair processing.  If the lather is pink, continue shampooing.  If the lather is white, your relaxer is completely washed off.
• Apply deep conditioner to repair hair and for long-lasting moisture and shine.
• Apply oil moisturizer that has 10 times less breakage for nourished strong hair.

Dark & Lovely Rich Conditioning Hair Color 382 – Midnight Blue

Make a bold statement with Dark & Lovely’s Midnight Blue (382) permanent hair color. This rich, vibrant shade offers intense color payoff while deeply conditioning your hair, thanks to the innovative Moisture Seal Technology.

Formulated to provide long-lasting, fade-resistant results, this nourishing cream color covers gray hair completely and leaves hair feeling soft, shiny, and healthy. Perfect for natural and relaxed hair types, the non-drip formula ensures easy application with minimal mess.

Infused with argan oil, vitamin E, and a blend of fruit oils, it helps protect your hair from dryness and damage during the coloring process, delivering vibrant, salon-quality color from the comfort of home.

Key Benefits:

• Deep, vibrant midnight blue shade.
• Fade-resistant for up to 8 weeks.
• 100% gray coverage.
• Conditioning formula with moisture-locking ingredients.
• Non-drip, easy-to-apply cream.
• Suitable for all hair types.

Achieve an unforgettable, eye-catching look with Dark & Lovely’s rich, conditioning Midnight Blue hair color.

Achieve a radiant, warm golden-bronze shade with Dark & Lovely’s permanent rich conditioning hair color. This fade-resistant formula delivers full, luxurious color while deeply nourishing your hair for up to 8 weeks of vibrant shine.

✅ Key Benefits

• Golden-Bronze results with intense color payoff and brilliant shine.
• Fade-resistant & 100% gray coverage – Maintains color depth over time.
• Moisture Seal Technology locks in hydration to protect both natural and relaxed hair. 
• Nourishing blend with shea butter, avocado oil, vitamin E, and fruit oils for silky, conditioned strands. 
• Non‑drip cream-gel application, making it easy to apply without mess.

📦 What’s Included

• Color cream
• Developer (cream-gel base)
• Moisture-rich conditioner
• Applicator bottle
• Gloves & instructions

💡 Ideal For: Those looking for a warm, luminous bronze shade that lasts, with the added benefits of conditioning and protection. Perfect for both textured and chemically treated hair.

Achieve bold, rich color with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Jet Black (371). Specially designed for textured hair, this permanent hair dye delivers intense color and deep moisture in one easy step. Infused with nourishing ingredients like shea, avocado, and olive oils, it conditions and protects while coloring—leaving your hair shiny, soft, and healthy-looking.

This fade-resistant formula locks in vibrant color and covers 100% of greys for up to 8 weeks. Whether you're refreshing your natural black tone or going darker, Dark & Lovely ensures radiant, long-lasting results without compromising hair health.

Key Features:

• Permanent jet black color (#371).
• Fade-resistant for up to 8 weeks.
• Enriched with shea, avocado & olive oils.
• Deep conditioning for softness and shine.
• 100% grey coverage.
• Specifically formulated for textured hair.

• Apply a generous amount to the palms of the hands.  
• Apply to the roots and ends of hair, then gently massage into the scalp, making sure that the dry sections are well covered.  
• For instant conditioning, leave it on for 2 minutes. 
• Rinse well. 
• Style as desired.

Dark and Lovely Anti-Breakage Oil Moisturizer is expertly designed to repair fragile and breaking hair to restore strength, softness, and shine. This 10 times less breakage *oil moisturizer is infused with germ oil and Ceramides to nourish your hair, leaving it with a healthy-looking shine.

Dark and Lovely Anti-Breakage Oil Moisturizer is specially designed by our African hair experts to deliver the best daily care for your hair.

Benefits:

• Dark and Lovely Anti-Breakage Oil Moisturizer is infused with Wheat Germ Oil and Ceramides for intense nourishment and repair.
• Dark and Lovely Anti-Breakage Oil Moisturizer repairs fragile, damaged, and breaking hair.
• The Dark and Lovely Anti-Breakage Oil Moisturizer strengthens hair nourishes hair, leaving it with smooth, soft, and shiny hair.

How to Use:

• Pour a small amount in your palm, rub hands together, and apply throughout hair.
• Do not rinse out.
• Comb through and style as desired.

Get extra-moisture for your hair and scalp with the ultimate care of Moisture Plus Collection, that will give bouncy shine to your hair while protecting your sensitive scalp.

Featuring almond oil and moisture seal-technology, this formula helps capture moisture into each strand and boost shine. For very dry and dull hair. 

Dark & Lovely Braid Spray Hair Softener is the best daily care your hair and scalp deserve with the Dark & Lovely collection, specially designed by our African skin & hair experts. 

Dark and Lovely Conditioning Braid Spray, infused with Vitamin E, moisturizes and refreshes your hair, keeps braids looking fresh, and helps to protect your natural hair against breakage. Spray directly onto hair and scalp.

Benefits:

• Infused with Apricot oil and Vitamin E.
• Moisturises and refreshes your hair.
• Keeps braids looking fresh.
• Helps to protect your natural hair against breakage.
• Spray directly onto hair and scalp.

Keep your braids beautiful! Enriched with apricot oil and a UV filter, this conditioning spray will polish your braids and preserve them from drying out. For braids.