Revive and strengthen stressed hair with JOICO Defy Damage Protective Masque 150ml. This intensive deep-conditioning treatment is specially formulated to help protect hair from daily damage while delivering essential hydration, softness and shine.

Designed for hair exposed to heat styling, colouring and environmental stressors, the rich yet lightweight formula helps improve hair resilience, reduce the appearance of damage and enhance manageability. Hair feels smoother, stronger and healthier-looking after every use.

Suitable for all hair types, including colour-treated hair, JOICO Defy Damage Protective Masque provides professional salon-quality care to help maintain beautiful, vibrant and healthy-looking hair.

Key Benefits

• Deeply nourishes and hydrates hair
• Helps strengthen against breakage
• Supports protection from daily damage
• Improves softness and manageability
• Enhances shine and smoothness
• Suitable for colour-treated hair
• Helps reduce the appearance of damage
• Professional salon-quality treatment.

How to Use

After shampooing, apply evenly to clean, damp hair. Leave on for 3–5 minutes, then rinse thoroughly. Use 1–2 times per week or as needed for intensive conditioning.

Revitalize dry, dehydrated hair with JOICO HydraSplash Hydrating Shampoo, a lightweight cleanser designed to deliver deep hydration without heaviness. Perfect for fine to medium hair, this gentle, sulfate-free formula removes impurities while infusing strands with lasting moisture, softness, and healthy shine.

Powered by coconut water, sea kelp, and smart release technology, HydraSplash nourishes from the inside out, restoring manageability and preventing future dryness. Hair is left feeling clean, smooth, and refreshed for up to 24 hours.

💡 Key Benefits:

• Gently cleanses without stripping natural oils
• Lightweight moisture is ideal for fine or dry hair
• Enhances softness, shine, and manageability
• Sulfate-free and safe for color-treated hair
• Powered by SmartRelease™ Technology for ongoing repair

Hero Ingredients:

• Coconut Water – Natural hydration without weight
• Sea Kelp – Rich in vitamins and minerals for resilience
• SmartRelease™ Technology – Time-released delivery of arginine, keratin, and rosehip oil

How to Use: Apply to wet hair, lather, and rinse thoroughly. Follow with JOICO HydraSplash Conditioner for best results.

Achieve fuller-looking, bouncier hair with JOICO JoiFull Volumizing Conditioner 250ml. This professional lightweight conditioner is specially formulated to deliver essential hydration while enhancing volume, body and movement without weighing hair down.

Ideal for fine, thin and flat hair, the nourishing formula helps detangle, smooth and soften strands while maintaining a lightweight feel. It supports healthy-looking hair and improves manageability, leaving hair with a naturally fuller appearance and enhanced shine.

Perfect for daily use, JOICO JoiFull Volumizing Conditioner complements your volumising hair care routine by providing balanced moisture and long-lasting body.

Key Benefits

• Provides lightweight hydration
• Helps create fuller-looking hair
• Enhances body, bounce and movement
• Detangles and smooths hair
• Won't weigh fine hair down
• Improves softness and manageability
• Adds healthy-looking shine
• Professional salon-quality formula,

How to Use

After shampooing, apply evenly through mid-lengths and ends. Leave on for 1–3 minutes, then rinse thoroughly. For best results, use with JOICO JoiFull Volumizing Shampoo.

JOICO JoiFull Volumizing Shampoo – Fullness for Fine, Limp Hair:

Cleanse and build volume with body-boosting care.

Achieve full, bouncy hair that lasts all day with JOICO JoiFull Volumizing Shampoo. Specially designed for fine, limp, or flat hair, this lightweight cleanser removes excess oil and buildup while creating the perfect foundation for airy volume and lift.

Formulated with rice protein, bamboo extract, and lotus flower, JoiFull strengthens each strand, adds shine, and delivers long-lasting body without weighing hair down. Safe for color-treated hair and free from harsh sulfates, this shampoo helps boost thickness while maintaining softness and manageability.

🌟 Key Benefits:

• Gently cleanses and removes residue
• Builds instant volume and natural-looking lift
• Adds bounce, body, and shine
• Strengthens fine hair without stiffness
• Color-safe and sulfate-free

🌿 Key Ingredients:

• Rice Protein – Strengthens and thickens strands
• Bamboo Extract – Boosts structure and resilience
• Lotus Flower – Enhances shine and softness
• SmartRelease™ Technology – Time-released delivery of protective ingredients

How to Use: Apply to wet hair. Lather and rinse thoroughly. For best results, follow with JOICO JoiFull Volumizing Conditioner.

Refresh your hair and scalp with JOICO K-PAK Clarifying Shampoo 300ml, a professional deep-cleansing shampoo designed to remove product buildup, excess oil, hard water minerals and environmental impurities.

This powerful yet gentle clarifying formula helps restore hair’s natural freshness without leaving it feeling stripped or dry. Ideal for preparing hair before treatments, colouring services or regular conditioning routines, it leaves hair feeling clean, lightweight and revitalised.

Suitable for all hair types, JOICO K-PAK Clarifying Shampoo is especially beneficial for those who regularly use styling products, swim frequently or experience buildup from hard water and environmental pollutants.

Key Benefits

• Removes product buildup and residue
• Deeply cleanses hair and scalp
• Eliminates excess oil and impurities
• Helps remove hard water mineral deposits
• Leaves hair feeling fresh and lightweight
• Prepares hair for treatments and colouring services
• Suitable for all hair types
• Professional salon-quality formula.

How to Use

Apply to wet hair and massage into a rich lather. Leave on for 1–2 minutes if desired, then rinse thoroughly. Repeat if necessary. Follow with your favourite JOICO conditioner or treatment.

JOICO K-Pak Color Therapy Luster Lock – Deep Repair & Radiant Shine for Color-Treated Hair

Give your color-treated hair the ultimate boost of shine, strength, and softness with JOICO K-Pak Color Therapy Luster Lock. This intensive treatment combines the power of a deep-conditioning mask with the brilliance of a glossing treatment to repair damage, lock in color, and restore vibrancy—all in one luxurious formula.

Infused with African Manketti and Argan oils, plus QuadraBond Peptide Complex, Luster Lock targets weak, color-damaged strands to seal the cuticle, improve elasticity, and deliver instantly silky results that last.

✅ Key Benefits:

• Deeply conditions and strengthens damaged hair
• Enhances color vibrancy and longevity
• Delivers intense shine and smoothness
• Detangles and improves manageability

• Ideal for all hair types, especially color-treated hair

🌿 Key Ingredients:

• Manketti Oil – Protects hair and prevents fading
• Argan Oil – Restores moisture and shine
• QuadraBond Peptide Complex – Rebuilds and fortifies from within

How to Use: Apply to clean, damp hair. Leave on for 3–5 minutes, then rinse thoroughly. Use weekly or as needed for lasting luster and repair.

Just For Me Hair Milk Smoothing Edge Crème 4oz is a gentle, nourishing edge control designed specifically for children’s delicate hair. Infused with the Just For Me Hair Milk formula, this smoothing crème helps tame frizz, smooth edges, and define hairlines without flaking or stiffness.

Perfect for natural, curly, coily, and relaxed hair textures, it provides long-lasting hold with a soft, natural finish. The lightweight, non-greasy formula moisturizes while keeping edges neat and polished, making daily styling quick and stress-free.

Features & Benefits

• Smooths and defines edges and hairline.
• Moisturizes while providing gentle hold.
• Non-flaking, non-sticky formula.
• Lightweight texture with natural shine.
• Specially formulated for kids’ hair.
• Suitable for natural, curly, coily & relaxed hair.
• Trusted Just For Me Hair Milk care system.

How to Use

1. Apply a small amount to clean, dry, or slightly damp edges.
2. Smooth gently with fingertips or a soft-edge brush.
3. Style as desired.
4. Use daily or as needed for neat, polished edges.

Achieve smooth, manageable hair with Just for Me No Lye Kids Relaxer Kit Super, specially formulated for children with coarse, thick or resistant hair textures. This no-lye relaxer system gently straightens hair while helping to protect the scalp and maintain hair health.

Enriched with nourishing ingredients, this complete relaxer kit works to soften curls, reduce frizz and improve manageability, leaving hair silky, straight and easy to style. The “Super” strength formula is designed for stronger hair textures, delivering effective results while still being gentle enough for young users when used as directed.

Perfect for at-home use, Just for Me No Lye Kids Relaxer Kit Super includes everything needed for a complete relaxing process, helping parents achieve salon-like results safely and conveniently.

• 100% More moisture for stronger, healthy-looking hair
• Formulated to protect hair during the relaxing process
• Leaves hair soft, silky & healthy-looking
• Minimize damage & breakage

How to Use

1. Carefully read all instructions included in the kit.
2. Apply protective base to scalp and hairline.
3. Section hair and apply relaxer evenly.
4. Smooth gently and monitor processing time closely.
5. Rinse thoroughly and apply neutralising shampoo.
6. Condition and style as desired.

⚠️ Always perform a strand and sensitivity test before use.

Expert Tips

• Do not exceed the recommended processing time.
• Avoid applying on irritated or damaged scalp.
• Use deep conditioning treatments after relaxing.
• Maintain hair with sulphate-free shampoos and moisturisers.
• Space out relaxer applications to prevent damage.