Cantu Shea Butter For Natural Hair Extra Hold Edge Stay Gel conditions and smoothes frizz and flyaways for shiny, sleek styles with a long-lasting, flake-free hold. Made with pure shea butter and formulated without harsh ingredients, Cantu restores your real, authentic beauty. Embrace your curly, coily, or wavy hair with Cantu.

Free from: Mineral Oil, Sulfates, Parabens, Silicones, Phthalates, Gluten, Paraffin or Propylene.

How to Use: Apply to edges and smooth with fingertips or a tightly bristled brush.

Cantu Shea Butter Conditioning Creamy Hair Lotion 12oz is the perfect daily moisturizer for dry, curly, or textured hair. Infused with pure shea butter and essential oils, this rich, creamy formula softens strands, reduces frizz, and enhances natural shine without weighing hair down. It provides lasting hydration, improves manageability, and helps protect against breakage. Ideal for natural, relaxed, color-treated, or heat-styled hair, Cantu’s award-winning lotion leaves your hair looking healthy, smooth, and beautifully defined.

• Deeply moisturizes and nourishes dry, brittle hair.
• Softens hair for improved manageability and styling.
• Helps reduce frizz and flyaways.
• Enhances natural shine and smoothness.
• Strengthens hair to help prevent breakage.
• Lightweight, non-greasy formula.
• Ideal for natural, relaxed, color-treated, or heat-styled hair.
• Enriched with pure shea butter and natural oils.
• Leaves curls and waves defined and hydrated.

Cantu Smooth Shea Butter Leave-In Conditioning Lotion 10oz is a deeply hydrating hair lotion made with natural shea butter to help restore moisture, strengthen strands, and reduce breakage. This rich leave-in formula softens hair, smooths frizz, and adds a healthy shine, leaving hair more manageable and easier to style every day.

Designed for curly, coily, wavy, and textured hair, this conditioning lotion works to detangle knots, protect against split ends, and promote healthy hair growth. Its lightweight, non-greasy texture makes it perfect for daily use, while being gentle enough for chemically treated, colored, or relaxed hair.

Free from harsh ingredients like sulfates, parabens, mineral oil, and silicones, Cantu Smooth Shea Butter Leave-In Lotion delivers the nourishment your hair deserves. Whether you want to define curls, repair dry ends, or maintain long-lasting hydration, this leave-in treatment is your all-in-one solution for soft, smooth, and beautiful hair.

Key Features

• Moisturizing Leave-In Conditioner enriched with pure shea butter to deeply hydrate dry, damaged, and frizzy hair.
• Frizz control and smooth finish for natural, curly, wavy, coily, and relaxed hair types.
• Lightweight conditioning formula that softens and detangles without weighing hair down.
• Daily hair moisturizer ideal for protective styles, twist-outs, braid-outs, and wash-and-go looks.
• Nourishes and strengthens hair to reduce breakage and promote healthier, shinier strands.
• No sulfates, silicones, parabens, or mineral oil, making it safe for natural and chemically treated hair.
• Defines curls and adds shine, leaving hair smooth, manageable, and easy to style.
• Perfect for all hair textures including curly, coily, kinky, and straightened hair.
• Travel-friendly 10oz size for easy use at home or on the go.
• Trusted Cantu hair care formula designed for long-lasting hydration and hair health.

How to Use

1. Wash and condition hair with your favorite shampoo and conditioner.
2. Apply a generous amount of Cantu Smooth Shea Butter Leave-In Conditioning Lotion to damp hair, focusing on ends and dry areas.
3. Comb through with a wide-tooth comb to evenly distribute the product.
4. Do not rinse out – style as usual (air dry, blow-dry, or style as desired).
5. For extra hydration, reapply lightly to dry hair between washes.

Pro Tip: Use daily to keep curls moisturized, frizz-free, and healthy-looking.

Create bold, textured hairstyles with American Crew Classic Molding Clay 85g, a professional men’s hair styling clay designed for strong hold, natural matte finish, and long-lasting control. This high-performance styling clay contains natural clay and beeswax to help shape, sculpt, and define hair while maintaining a flexible, natural look.

Ideal for short to medium hair lengths, American Crew Molding Clay delivers powerful hold that keeps your hairstyle in place all day without stiffness or shine. The unique formula absorbs excess oil, making it perfect for men with normal to oily hair who want a clean, matte, and textured finish.

Whether you're creating a messy textured crop, modern quiff, or defined layered style, this barber-approved styling clay gives you professional results at home. American Crew is a globally trusted brand in men’s grooming, known for delivering high-quality styling products used by barbers and stylists worldwide.

Key Features & Benefits

• Strong Hold Styling Clay – Keeps hairstyles structured and controlled all day.
• Matte Finish – Provides a natural, non-shiny look ideal for modern hairstyles.
• Adds Texture & Definition – Perfect for creating messy, layered, or structured styles.
• Natural Clay Formula – Helps thicken and shape hair for a fuller appearance.
• Absorbs Excess Oil – Great for men with normal to oily hair types.
• Professional Barber Quality – Trusted grooming brand used worldwide.
• Suitable for Short to Medium Hair – Ideal for textured crops, fades, quiffs, and spikes.

How to Use

1. Start with dry or slightly damp hair.
2. Scoop a small amount of clay with your fingertips.
3. Rub between palms to warm and soften the product.
4. Apply evenly through hair from roots to ends.
5. Style with fingers or a comb to create texture and shape.

Expert Tips for Best Results

• For Stronger Hold: Apply to completely dry hair.
• For Natural Texture: Use fingertips to twist small sections of hair.
• For Maximum Volume: Apply at the roots and lift hair upward while styling.
• Layer with Pre-Styler: Use a sea salt spray before applying clay for extra volume and texture.
• Use a Small Amount: The concentrated formula means a little product goes a long way.

Achieve natural, textured hairstyles with American Crew Classic Fiber Cream 100ml, a professional men’s hair styling cream designed to provide medium hold with a natural matte finish. Developed by American Crew, this versatile styling product offers flexible control while keeping hair looking soft and natural.

The lightweight cream formula helps add texture, definition and structure without stiffness or residue. It works to thicken the appearance of hair while keeping styles flexible and easy to restyle throughout the day. Perfect for modern men’s hairstyles, it delivers reliable hold with a smooth, non-greasy finish.

Suitable for all hair types, American Crew Fiber Cream is especially effective for short to medium-length hair and textured styles. Whether you want a casual everyday look or a structured modern style, this professional grooming product provides salon-quality performance.

How to Use: Apply to damp or dry hair (lots for damp, a little for dry) and work through until the desired style is achieved. If applied to damp hair, let the hair dry naturally after applying and styling.

Pro Tips

• Apply to dry hair for maximum texture and control.
• Use fingers to create a natural, messy textured look.
• Combine with a blow dryer for added volume and shape.
• Start with a small amount and build gradually for best results.

Create sleek, polished hairstyles with American Crew Classic Pomade 85g, a professional men’s hair styling pomade designed to deliver medium hold with high shine. Developed by American Crew, this classic styling product is perfect for achieving smooth, defined looks with a glossy finish.

The lightweight, water-based formula provides flexible control without stiffness or flaking. It helps tame frizz, smooth the hair surface and enhance shine while maintaining a natural feel. Ideal for classic hairstyles such as slick backs, side parts and pompadours, this pomade keeps hair in place while allowing easy restyling throughout the day.

Suitable for all hair types, American Crew Classic Pomade is especially effective for medium to thick hair and textured styles. The easy-to-wash formula rinses out effortlessly with water, making it perfect for everyday grooming.

Key Features & Benefits

• ✔ Professional men’s styling pomade
• ✔ Medium hold with high shine finish
• ✔ Smooths hair and controls frizz
• ✔ Ideal for slick, polished hairstyles
• ✔ Flexible styling with restylable hold
• ✔ Water-based formula for easy wash-out
• ✔ Adds definition and texture
• ✔ Suitable for all hair types
• ✔ Perfect for classic barber-style looks

How to Use

1. Take a small amount of pomade into your palms.
2. Rub hands together to warm the product.
3. Apply evenly through damp or dry hair.
4. Style using fingers or a comb for the desired look.
5. Add more product if stronger hold or shine is required.

Pro Tips

• Use a comb to create sleek side parts or slick-back styles.
• Apply to slightly damp hair for a smoother finish.
• Start with a small amount and build gradually for better control.
• Combine with a light hairspray for extra hold on longer styles.

Create effortless, natural-looking hairstyles with American Crew Classic Forming Cream 85g, a professional men’s hair styling cream designed to provide medium hold with natural shine. This versatile styling product offers the perfect balance between control and flexibility, making it ideal for shaping and defining modern men’s hairstyles.

The lightweight cream formula helps thicken the appearance of hair while delivering a flexible hold that keeps styles in place without stiffness. It also moisturises and conditions the hair, leaving it smooth, manageable and healthy-looking throughout the day.

Perfect for all hair types, American Crew Forming Cream works especially well for short to medium-length hairstyles and provides a polished, natural finish. Whether you want a classic look or a modern textured style, this professional grooming product delivers salon-quality results.

Key Features & Benefits

• ✔ Medium hold styling cream for men
• ✔ Provides natural shine finish
• ✔ Easy to apply and distribute through hair
• ✔ Helps hair appear thicker and fuller
• ✔ Flexible hold for natural movement
• ✔ Adds moisture and improves manageability
• ✔ Ideal for short to medium-length hairstyles
• ✔ Suitable for all hair types
• ✔ Professional salon-quality styling product

How to Use

1. Take a small amount of cream into your palms.
2. Rub hands together to warm the product.
3. Apply evenly through towel-dried or dry hair.
4. Style hair using fingers or a comb for your desired look.

Add more product if additional hold is needed.

Pro Tips

• Apply to slightly damp hair for a smoother, controlled finish.
• Use a small amount first and build gradually for the best hold.
• Perfect for achieving classic side part styles or textured looks.
• Combine with a light hairspray for extra long-lasting hold if required.

Create effortlessly smooth, touchable styles with Sebastian Texture Tandem 1 Silkener 300ml, a professional lightweight styling cream from Sebastian Professional. Designed to soften and refine hair texture, this salon-quality silkener enhances natural movement while delivering smooth control and flexible styling definition.

Perfect for normal to fine hair, this smoothing styling cream helps reduce frizz, improve manageability and add silky softness without weighing hair down. Whether you’re blow-drying for sleek results or air-drying for natural texture, this versatile formula leaves hair polished, soft and beautifully conditioned.

Ideal for everyday styling, this professional hair silkener delivers lightweight hold with a smooth, natural finish — perfect for modern, effortless UK hairstyles.

Key Features & Benefits

• ✔ Professional lightweight styling cream.
• ✔ Softens and smooths hair texture.
• ✔ Adds silky shine without heaviness.
• ✔ Helps control frizz and flyaways.
• ✔ Enhances natural movement and definition.
• ✔ Ideal for blow-dry styling or air-drying.
• ✔ Suitable for normal to fine hair types.

How to Use

1. Apply to damp, towel-dried hair.
2. Dispense 1–2 pumps into palms.
3. Distribute evenly through mid-lengths and ends.
4. Blow-dry for smooth, polished results or air-dry for natural texture.

Style as desired.

Pro Tips

• Use before round-brush blow-drying for a silky, smooth finish.
• Layer lightly with other styling products for added texture without stiffness.
• Use sparingly on fine hair to maintain volume and movement.
• Ideal for achieving soft, touchable salon blowouts at home.