{"title":"Purple Hair Dye","description":null,"products":[{"product_id":"la-riche-directions-plum-hair-dye-88ml","title":"La Riche Directions Plum Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with the rich, multidimensional colour of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Plum Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent purple hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combining deep red and blue tones for a distinctive plum-inspired finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a sophisticated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ered-purple shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that balances warm red tones with cooler blue-violet notes. The result is a rich fashion colour ideal for anyone looking for plum, purple, berry, wine-inspired or alternative hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, Plum is a direct semi-permanent dye with a conditioning cream formula designed to deposit vivid colour while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most colour-accurate Plum result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Because Plum is a deeper shade, it may also create visible purple or red-purple tones on some darker bases, although results will be more subtle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe finished colour will vary according to your starting hair shade, level of pre-lightening, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing Plum to be blended with compatible reds, purples, pinks and blues to create personalised berry, burgundy, violet, magenta and red-purple shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for creative colour enthusiasts, alternative hairstyles and anyone wanting a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent plum hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFor maximum colour intensity, apply to a light and evenly pre-lightened base.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn darker hair, Plum may create a subtler purple, berry or red-purple tint.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a conditioning treatment that simultaneously deposits rich pigment while leaving hair soft, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Damage:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated completely free from ammonia, peroxide, or PPD to protect hair health.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eCruelty-Free \u0026amp; Vegan:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% vegan formula and strictly never tested on animals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Mixing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Fully inter-mixable with all other Directions shades to create customised tones.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear suitable protective gloves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtect skin, clothing, towels and surrounding surfaces from staining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor maximum Plum intensity, ensure the hair is sufficiently and evenly pre-lightened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable protective gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Plum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate each section to be coloured.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process according to the instructions printed on your packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157579366664,"sku":"921-4BD-1CE","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsPlumSemi-PermanentHairDye88ml-1.jpg?v=1792802133"}],"url":"https:\/\/www.theglamourshop.eu\/en-no\/collections\/purple-hair-dye.oembed","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}