L’Oréal Serie Expert Inforcer Conditioner is a strengthening and anti-breakage conditioner specially designed for fragile, brittle, or damaged hair. Infused with Vitamin B6 and Biotin, this professional formula helps reduce breakage, detangle effortlessly, and leave hair feeling soft, smooth, and more resilient. Ideal for daily use, it reinforces the hair fiber and promotes healthier-looking hair with continued use.

Benefits:

• Strengthens fragile and damaged hair.
• Enriched with Vitamin B6 + Biotin for anti-breakage care.
• Enhances hair resistance and elasticity.
• Smoothens and detangles without weighing hair down.
• Professional formula for salon-quality results at home.
• Ideal for regular, long-term use.

How to Use: 

1. Shampoo your hair first using the L'Oréal Serie Expert Inforcer Shampoo (for best results).
2. Apply a small amount of conditioner evenly through towel-dried mid-lengths and ends.
3. Massage gently into the hair, avoiding the scalp.
4. Leave on for 2–3 minutes to allow the strengthening ingredients to penetrate.
5. Rinse thoroughly with lukewarm water.

💡 Pro Tip: Use regularly along with the full Inforcer range for optimal strengthening and reduced breakage.

L'Oreal Serie Expert Blondifier Mask 500ml is a nourishing resurfacing hair mask specially designed for blonde and highlighted hair. Enriched with Açai Polyphenols, it deeply conditions, restores softness, and enhances the multidimensional shine of blonde tones. Ideal for reviving dull, dry, or damaged hair, this professional treatment helps strengthen and smooth the hair fibre for a radiant, luminous blonde finish.

• 🌟 Enhances blonde radiance – Boosts shine and luminosity in natural, coloured, or highlighted blonde hair.
• Deep nourishment – Intensely hydrates dry or damaged strands without weighing them down.
• 🍇 Enriched with Açai Polyphenols – Antioxidant-rich formula helps protect and repair hair fibres.
• ✨ Smooths and softens – Improves hair texture, leaving it silky and easy to manage.
• 💪 Strengthens hair – Helps reduce breakage and maintains healthy, resilient blonde tones.
• ♀️ Salon-quality care – Professional mask treatment to maintain colour vibrancy and hair health between appointments.

How to Use L'Oreal Serie Expert Blondifier Mask 500ml:

1. Shampoo hair with L'Oreal Blondifier Shampoo and rinse thoroughly.
2. Apply the mask evenly to towel-dried hair, focusing on mid-lengths and ends.
3. Leave on for 3–5 minutes to allow the nourishing ingredients to penetrate.
4. Rinse thoroughly with lukewarm water.
5. Use 1–2 times per week for best results and long-lasting shine.

Tip: Comb through during application for even distribution and enhanced smoothness.

L’Oreal Serie Expert Curl Expression Leave-In 200ml is a professional curl-enhancing treatment created to deeply hydrate, define, and protect curls and coils. Designed for all curl types—from soft waves to tight coils—this lightweight cream delivers intense moisture without weighing hair down.

Infused with 2% Glycerin, Urea H, and Hibiscus Seed Extract, it nourishes the hair fibre, enhances elasticity, and boosts curl definition for long-lasting softness and bounce. The leave-in formula provides up to 230°C heat protection, making it ideal for diffusing, blow-drying or natural styling. Curls feel smoother, more defined, frizz-free, and visibly healthier with every use.

Key Features

• Deep Hydration for Curls & Coils: Formulated with 2% Glycerin and Urea H to replenish moisture and improve curl elasticity.
• Boosts Curl Definition & Softness: Enhances natural curl pattern for smoother, more defined, and bouncier curls.
• Heat Protection up to 230°C: Shields delicate curls from heat damage when using a diffuser or dryer.
• Anti-Frizz & Anti-Humidity Shield: Controls frizz throughout the day for polished, manageable curls.
• Lightweight Cream Texture: Moisturises without greasiness or heaviness—perfect for daily use.
• Enriched with Hibiscus Seed Extract: Strengthens and nourishes curls for improved shine and softness.
• Ideal for All Curl Types: Suitable for wavy, curly, and coily hair textures.

How to Use

For Waves, Curls & Coils

1. Start with clean, towel-dried hair.
2. Apply a generous amount evenly through mid-lengths to ends.
3. Detangle using fingers or a wide-tooth comb.

4. Style as desired:

   • Diffuse for enhanced curl definition

   • Air-dry for natural, frizz-free curls

5. Do not rinse.

Pro tip: Layer with Curl Expression styling products for maximum curl definition and hydration.

L’Oreal Serie Expert Curl Expression Drying Accelerator 150ml is a professional lightweight spray designed to dramatically speed up drying time for curly, wavy and coily hair. Formulated with micro-dispersion technology, this curl-enhancing mist reduces water retention in the hair fibre, allowing curls to dry faster while maintaining shape, shine and softness.

Enriched with highly concentrated Glycerin, Urea H and Hibiscus Seed Extract, it hydrates the hair while enhancing curl definition. The ultra-fine spray instantly coats curls, providing frizz control, heat protection up to 230°C and a smooth, glossy finish. Perfect for diffusing or air-drying, this product boosts efficiency and curl quality—making it a must-have for curly hair styling routines.

Key Features

1. Speeds Up Drying Time

Micro-dispersion technology accelerates drying for quicker, more efficient styling.

2. Boosts Curl Definition & Shine

Enhances natural curl pattern while adding shine and smoothness.

3. Enriched with Glycerin, Urea H & Hibiscus Seed Extract

Deep hydration and curl nourishment without weighing hair down.

4. Heat Protection up to 230°C

Shields curls from heat damage during diffusing or blow-drying.

5. Anti-Frizz & Anti-Humidity Control

Keeps curls smoother, more polished, and frizz-free for longer.

6. Lightweight Ultra-Fine Mist

Doesn’t leave residue or stiffness—ideal for all curl types.

7. Enhances Both Air-Drying & Diffusing

Optimises curl shape and speeds up dry time for both methods.

How to Use

For Waves, Curls & Coils

1. Shake well before use.
2. Spray evenly on clean, towel-dried hair from mid-lengths to ends.
3. Comb through with fingers or a wide-tooth comb.

4. Style as preferred:

   • Diffuse for faster results and enhanced definition.

   • Air-dry for a natural, lightweight finish.

5. Do not rinse.

💡 Tip: Use after applying your Curl Expression leave-in for maximum hydration and definition.

Restore, strengthen, and instantly transform damaged hair with the L'Oréal Serie Expert Absolut Repair Gold Instant Mask 500ml—a professional, fast-acting repair treatment designed to deliver maximum nourishment in minimal time. Enriched with Gold Quinoa + Protein, this luxurious repair mask targets damaged, brittle, and chemically treated hair, helping to reduce breakage by up to 77% while improving softness and shine.

Its rich yet lightweight creamy texture melts into the hair fibre, reinforcing weakened strands, smoothing rough cuticles, and restoring manageability without weighing the hair down. Ideal for customers searching for a damage-repair hair mask, L’Oréal Absolut Repair treatment, protein hair mask, or instant repair mask for dry, broken hair.

Key Features & Benefits

✔ Gold Quinoa + Protein Technology

Repairs the hair fibre from the inside out, strengthening weak, damaged, and over-processed hair.

✔ Instant Transformation in One Use

Hair becomes visibly softer, smoother, and more manageable after just one application.

✔ Reduces Breakage by up to 77%

Reinforces the fibre structure for stronger, healthier-looking hair.

✔ Lightweight, Non-Heavy Texture

Provides deep nourishment without causing greasiness or weighing the hair down.

✔ Enhances Shine & Smoothness

Leaves hair looking glossy, silky, and frizz-free.

✔ Ideal for Very Damaged, Dry, or Chemically-Treated Hair

Perfect for hair affected by bleaching, colouring, heat styling, or environmental aggressors.

✔ Professional Salon Results at Home

Fast-acting formula for luxurious, high-performance repair.

How to Use

1. Shampoo hair with L'Oréal Absolut Repair Gold Shampoo.
2. Apply the Instant Mask evenly to towel-dried hair.
3. Focus on mid-lengths and ends.
4. Leave on for 3–5 minutes—the formula works instantly.
5. Rinse thoroughly.
6. Use 2–3 times per week for intensive repair, or weekly for maintenance.

Achieve intensely hydrated, defined, and frizz-free curls with the L'Oréal Serie Expert Curl Expression Treatment 90ml—a concentrated leave-in treatment designed to boost curl moisture, enhance definition, and protect curls from damage. This professional curl treatment is formulated with Glycerin 3%, Urea H, and Hibiscus Seed Extract to deeply nourish, strengthen, and smooth textured hair.

Perfect for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types, this lightweight yet powerful formula helps curls retain moisture for longer, enhances elasticity, and controls frizz for up to 48 hours. Ideal for customers searching for curl leave-in treatment, hydrating curl serum, or L’Oréal Curl Expression styling treatment.

Key Features & Benefits

✔ Deep & Long-Lasting Hydration

Glycerin 3% draws moisture into the hair to keep curls soft, bouncy, and hydrated.

✔ Strengthens & Protects Curl Fibres

Urea H reinforces hair structure, reduces breakage, and improves elasticity.

✔ Enhances Natural Curl Definition

Boosts shape, smooths the cuticle, and promotes well-formed, healthy curls.

✔ Anti-Frizz & Humidity Control

Protects against frizz for up to 48 hours, keeping curls sleek and defined.

✔ Lightweight Leave-In Formula

Does not weigh curls down or leave buildup—ideal for daily use.

✔ Heat Protection up to 230°C

Shields curls from heat styling tools while maintaining moisture and shape.

✔ Suitable for All Curl Types

Effective on waves, curls, and coils needing moisture and definition.

How to Use

For Daily Styling:

1. Apply a small amount to damp or towel-dried hair.
2. Distribute evenly through mid-lengths and ends.
3. Scrunch to boost curl formation.
4. Air dry or diffuse for enhanced definition and volume.

For Added Protection:

• Use before applying other Curl Expression styling products for extra hydration and heat protection.

For Refreshing Curls:

• Apply a small amount to dry curls to revive softness and shape between wash days.

Cleanse curls gently yet effectively with the L'Oréal Serie Expert Curl Expression Gelé Shampoo 300ml—a professional, sulphate-free gel shampoo designed to remove impurities while preserving essential moisture. This lightweight gel texture transforms into a rich, creamy lather that deeply hydrates curls without weighing them down.

Infused with Glycerin 3%, Urea H, and Hibiscus Seed Extract, the Curl Expression Gelé Shampoo delivers intense hydration, improved curl definition, and long-lasting softness. Perfect for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types, it enhances natural curl patterns, reduces frizz, and supports healthy, bouncy curls.

Ideal for customers searching for curl shampoo, gentle cleanser for curly hair, hydrating curl shampoo, or L’Oréal Curl Expression shampoo.

Key Features & Benefits

✔ Ultra-Gentle Gel Formula

Cleanses without stripping, ideal for dry, fragile, or textured curls.

✔ Glycerin 3% for Intense Hydration

Provides deep moisture, helping curls feel soft, juicy, and defined.

✔ Urea H Strengthens & Smooths

Improves elasticity, reduces dryness, and supports curl structure.

✔ Hibiscus Seed Extract for Shine & Nourishment

Adds natural shine while reinforcing hair fibre health.

✔ Reduces Frizz & Enhances Curl Pattern

Leaves curls more defined, easier to manage, and ready for styling.

✔ Sulphate-Free & Curl-Friendly

Maintains the hair’s natural balance and protects against dryness.

How to Use

1. Fully wet the hair and scalp.
2. Apply a small amount of Curl Expression Gelé Shampoo.
3. Massage gently to activate its rich, hydrating lather.
4. Focus on the scalp while allowing the product to cleanse the lengths.
5. Rinse thoroughly.
6. Repeat for deeper cleansing if needed.
7. Follow with the Curl Expression Conditioner, Mask, or Treatment for optimal results.

Deeply purify and detox the hair with the L'Oréal Serie Expert Pure Resource Citramine Shampoo 250ml—a professional cleansing shampoo formulated to remove product buildup, excess oil, hard water minerals, and impurities without stripping essential moisture. Ideal for oily hair, congested scalps, and anyone exposed to pollution or styling products, this refreshing shampoo leaves the hair feeling clean, weightless, and revitalised.

Powered by Citramine Technology, enriched with Vitamin E and purifying agents, it gently clarifies the scalp while protecting the hair’s natural barrier. Perfect for customers searching for clarifying shampoo, anti-buildup shampoo, oily hair shampoo, or L’Oréal Pure Resource cleanser.

Key Features & Benefits

✔ Deep Cleansing & Purifying

Removes product residue, oil, and impurities for a refreshed scalp.

✔ Citramine Technology for Anti-Buildup Action

Breaks down mineral deposits from hard water to maintain lightweight, healthy hair.

✔ Vitamin E for Scalp Protection

Acts as an antioxidant to protect the scalp against environmental damage.

✔ Balances Oil Levels

Keeps oily scalps clean and fresh without drying the lengths.

✔ Enhances Shine & Softness

Leaves hair looking glossy, smooth, and free from dulling residue.

✔ Ideal for All Hair Types, Especially Oily or Product-Heavy Hair

Perfect for those who use styling products, dry shampoo, or live in polluted environments.

How to Use

1. Apply to wet hair.
2. Massage into the scalp and work through the lengths.
3. Lather thoroughly to activate the purifying Citramine formula.
4. Rinse well.
5. For deep cleansing, repeat if necessary.
6. Use weekly as a clarifying treatment or more frequently for oily scalps.