L'Oreal Serie Expert Silver Shampoo 300ml is a professional purple shampoo designed to neutralise yellow and brassy tones in grey, white, or light blonde hair. Infused with violet micro-pigments and amino acids, it enhances hair's natural shine while nourishing the fibre for a silky, cool-toned finish. Ideal for maintaining salon-fresh color between visits.

Benefits: 

• Neutralises yellow and brassy tones in grey, white, and light blonde hair.
• Enhances cool, silver, and ash tones for a vibrant, refreshed colour.
• Enriched with violet micro-pigments for instant toning effect.
• Contains amino acids to strengthen and protect hair fibres.
• Gently cleanses without drying out the hair.
• Leaves hair soft, shiny, and manageable.
• Ideal for natural, coloured, or highlighted light hair shades.

How to Use:

1. Wet your hair thoroughly.
2. Apply a small amount of the shampoo to your scalp and lengths.
3. Massage gently to work into a rich lather.
4. Leave on for 1–5 minutes, depending on desired neutralisation.
5. Rinse thoroughly.
6. Use 1–2 times per week to maintain cool tones and avoid over-toning.

Tip: Use gloves to prevent staining and follow with a conditioner or mask for extra softness.

Technology is enriched with magnesium in combination with a deep purple anti-yellowing agent. 

Recommended for: Grey, white, light blonde, or highlighted hair.