Cleanse, detangle, and hydrate your hair with African Pride Shea Miracle Detangling Shampoo 12oz. Enriched with Shea Butter, Coconut Oil, and natural conditioners, this rich formula gently removes buildup while softening and detangling each strand for easier styling. Perfect for natural, curly, coily, or relaxed hair, it provides deep moisture, improves manageability, and restores natural shine without stripping your hair’s natural oils. Experience smoother, softer, and healthier-looking hair from the very first wash.

Benefits

• Gently cleanses and detangles: Removes buildup while softening and smoothing hair.
• Moisturizes and hydrates: Infused with natural oils to lock in moisture and prevent dryness.
• Enhances shine and manageability: Leaves hair silky, smooth, and frizz-free.
• Strengthens and nourishes: Reduces breakage and protects from daily damage.
• Ideal for all hair types: Perfect for curly, coily, wavy, or relaxed hair.
• Sulfate-free and color-safe: Gentle formula suitable for frequent use.

Key Features

• Size: 12oz / 355ml
• Enriched with Shea Butter, Coconut Oil, and natural conditioners
• Gently cleans without stripping moisture
• Helps detangle and soften coarse or thick hair
• Enhances shine and prevents frizz
• Safe for chemically treated and color-treated hair
• Leaves hair clean, manageable, and hydrated

How to Use African Pride Shea Miracle Detangling Shampoo

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of shampoo to your scalp and hair.
3. Massage gently into a rich lather using fingertips.
4. Rinse thoroughly and repeat if necessary.
5. Follow with African Pride Shea Miracle Conditioner or Leave-In for best results.

💡 Pro Tip: Use weekly to maintain soft, tangle-free, and moisturized curls or coils.

Nourish, strengthen, and promote healthy hair growth with African Pride Shea Miracle Growth Oil 8oz. This rich, multi-purpose oil blend is infused with shea butter, natural oils, and vitamins that deeply moisturize the scalp, repair dry and damaged hair, and support stronger, thicker growth. Designed for natural, curly, coily, or relaxed hair, it helps seal in moisture, reduce breakage, and enhance shine without leaving a greasy feel. African Pride Growth Oil delivers the perfect balance of hydration, protection, and nourishment your hair needs to stay healthy and vibrant every day.

Benefits

• Promotes healthy hair growth: Encourages stronger, thicker strands from root to tip.
• Deeply moisturizes scalp and hair: Prevents dryness and flakiness.
• Reduces breakage and split ends: Strengthens weak or brittle hair.
• Adds shine and softness: Enhances hair’s natural luster and smoothness.
• Perfect for all hair types: Ideal for natural, relaxed, coily, or braided styles.
• Non-greasy formula: Absorbs easily without weighing hair down.

Key Features

• Size: 8oz / 237ml
• Infused with Shea Butter, Castor Oil, Olive Oil, and Vitamin E
• Strengthens and hydrates dry, brittle, or damaged hair
• Promotes scalp health and hair elasticity
• Safe for daily use and protective styles
• Leaves hair soft, manageable, and full of natural shine
• Excellent for hot oil treatments or scalp massages

How to Use African Pride Shea Miracle Growth Oil

1. Apply a small amount to scalp and hair.
2. Massage gently using fingertips to stimulate circulation and evenly distribute the oil.
3. Leave in — no rinse needed.
4. Use daily or as needed for moisture and shine.
5. For deep conditioning: Warm oil slightly and apply from roots to ends, cover with a cap for 15–30 minutes, then rinse thoroughly.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Leave-In Conditioner for complete hydration and faster growth results.

Define and hydrate your curls with African Pride Shea Miracle Curl Styling Custard 12oz, a rich, moisturizing custard specially formulated to enhance curl definition, reduce frizz, and promote healthy, manageable hair. Infused with shea butter and natural oils, this custard delivers long-lasting hold without stiffness, leaving curls soft, bouncy, and full of natural shine. Ideal for curly, coily, or wavy hair, it strengthens strands, reduces breakage, and keeps hair smooth and frizz-free all day.

Benefits

• Moisturizes and hydrates curls: Prevents dryness and adds softness.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces frizz: Smooths hair for sleek, manageable styling.
• Strengthens hair strands: Helps reduce breakage and split ends.
• Safe for all curl types: Works on natural, relaxed, coily, or wavy hair.
• Long-lasting hold: Maintains curl shape without stiffness or flaking.

Key Features

• Size: 12oz / 340g
• Infused with shea butter and natural oils for deep hydration
• Rich, creamy custard texture for soft hold and curl definition
• Reduces frizz and enhances shine
• Strengthens hair and protects against breakage
• Ideal for daily use or wash-and-go styling routines
• Leaves curls bouncy, defined, and manageable

How to Use African Pride Shea Miracle Curl Styling Custard

1. Apply a generous amount to damp or freshly washed hair.
2. Distribute evenly through curls using fingers or a wide-tooth comb.
3. Style as desired — twist, braid, or scrunch for defined curls.
4. Can be used daily for soft, hydrated, frizz-free curls.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Conditioner to maximize curl hydration, softness, and definition.

Promote healthy hair growth and stronger strands with African Pride Magical Gro Herbal Formula 150g. This nutrient-rich herbal treatment is specially formulated with natural herbs, oils, and vitamins to strengthen hair from root to tip, reduce breakage, and stimulate growth. Ideal for natural, relaxed, or chemically treated hair, it nourishes the scalp, helps prevent dryness, and enhances hair’s natural shine and vitality. African Pride Magical Gro provides a professional-quality hair care solution at home, giving your hair the nutrients it needs for thicker, healthier, and more resilient strands.

Benefits

• Stimulates hair growth: Encourages stronger, healthier hair from the roots.
• Strengthens and nourishes: Reduces breakage and prevents split ends.
• Enhances shine and vitality: Leaves hair looking healthy and vibrant.
• Moisturizes scalp and hair: Helps prevent dryness and flaking.
• Safe for all hair types: Works on natural, relaxed, coily, or chemically treated hair.
• Professional-quality herbal formula: Ideal for home or salon use.

Key Features

• Size: 150g / 5.3oz
• Enriched with natural herbs, vitamins, and essential oils
• Strengthens hair strands and promotes healthy growth
• Reduces hair breakage and split ends
• Moisturizes scalp and prevents dryness
• Suitable for daily or weekly hair care routines
• Leaves hair soft, manageable, and full of natural shine

How to Use African Pride Magical Gro Herbal Formula

1. Apply a small amount to the scalp and hair strands.
2. Massage gently to stimulate blood flow and evenly distribute the product.
3. Leave in for daily or as needed; can be used before styling or overnight.
4. Style hair as usual or combine with other African Pride products for enhanced growth and hydration.

💡 Pro Tip: For maximum results, use regularly and pair with African Pride Moisture Miracle Shampoo and Conditioner to maintain strong, healthy hair.

Experience smooth, soft, and manageable curls with African Pride Moisture Miracle Aloe & Coconut Water Curl Milk Detangler 354ml. This lightweight, hydrating detangler is infused with aloe vera, coconut water, and natural conditioning agents to reduce tangles, enhance curl definition, and restore moisture. Perfect for curly, coily, and wavy hair, it helps prevent breakage while leaving hair soft, shiny, and frizz-free. Ideal for daily use, this detangler nourishes the hair from root to tip, promoting healthy growth and a vibrant, hydrated look.

Benefits

• Detangles effortlessly: Smooths knots and tangles without pulling.
• Hydrates and nourishes: Aloe and coconut water provide deep moisture.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces breakage: Strengthens strands and minimizes split ends.
• Frizz control: Smooths hair for a sleek, manageable finish.
• Safe for all curly hair types: Perfect for natural, relaxed, coily, or wavy hair.

Key Features

• Size: 354ml / 12 fl. oz
• Lightweight, fast-absorbing curl milk detangler
• Infused with aloe vera, coconut water, and natural moisturizers
• Helps reduce knots, tangles, and frizz
• Nourishes hair while promoting healthy growth and shine
• Ideal for daily use or as part of a wash-and-go routine
• Provides soft, defined, and manageable curls

How to Use African Pride Moisture Miracle Curl Milk Detangler

1. Spray or apply generously to damp hair.
2. Gently comb through using fingers or a wide-tooth comb to detangle.
3. Style as desired — leave-in or follow with other African Pride styling products.
4. Can be used daily to maintain hydrated, soft, and frizz-free curls.

💡 Pro Tip: Pair with African Pride Moisture Miracle Shampoo and Conditioner for maximum curl hydration and definition.

Nourish and rejuvenate your hair with African Pride Moisture Miracle 5 Essential Oil 4oz, a luxurious blend of five nutrient-rich oils designed to moisturize, strengthen, and protect all hair types. This lightweight, fast-absorbing formula penetrates deep into the hair shaft to deliver intense hydration, prevent breakage, and restore natural shine. Ideal for dry, brittle, or chemically treated hair, it promotes healthy growth, frizz control, and scalp wellness. Perfect for daily use, African Pride Moisture Miracle leaves your hair soft, manageable, and vibrant.

Benefits

• Deep hydration: Infuses hair with moisture for soft, supple strands.
• Strengthens and protects: Helps reduce breakage and split ends.
• Adds natural shine: Restores healthy-looking luster to dull or dry hair.
• Promotes hair growth: Nourishes follicles to encourage stronger, healthier hair.
• Frizz control & scalp care: Smooths hair and soothes dry scalp.
• Suitable for all hair types: Works on natural, relaxed, curly, or chemically treated hair.

Key Features

• Size: 4oz / 118ml
• Blend of 5 essential oils for multi-benefit hair care
• Lightweight, non-greasy, fast-absorbing formula
• Deeply penetrates hair to restore moisture and shine
• Helps reduce breakage, split ends, and frizz
• Ideal for daily use or as a hot oil treatment
• Promotes healthy scalp and strong, resilient hair

How to Use African Pride Moisture Miracle 5 Essential Oil

1. Apply a few drops to damp or dry hair, focusing on ends and scalp.
2. Massage gently to distribute the oil evenly.
3. Style as usual or use as a pre-shampoo treatment for extra moisture.
4. Can be combined with other African Pride products for enhanced hydration and shine.

💡 Pro Tip: Use regularly to maintain soft, manageable, and frizz-free hair.

aAfrican Pride Shea Miracle Twist & Loc Hair Curl Smoothie 12oz is a rich, creamy styling cream designed to define curls, tame frizz, and enhance natural texture. Infused with nourishing Shea Butter and natural oils, this lightweight formula deeply moisturises and conditions hair while adding softness and shine. Perfect for twists, braids, locs, and natural curls, it promotes healthy-looking, manageable styles with long-lasting hold and hydration.

Ideal for natural, transitioning, and curly hair types, this curl smoothie helps reduce breakage and dryness while encouraging strong, defined coils and curls without flaking or residue.

Key Benefits:

• Defines curls, twists, and locs with long-lasting hold.
• Enriched with Shea Butter for intense moisture.
• Controls frizz and adds shine.
• Strengthens and softens dry, brittle hair.
• No sulfates, parabens, or mineral oil.
• Great for natural, curly, and coily hair.
• Hair Type: Natural, curly, coily, transitioning.

How to Use: Use African Pride Shea Butter Miracle Twist and Loc Smoothie on wet locs to restyle and set at the roots, or to create super-defined two-strand twists.

African Pride Olive Miracle Moisturizer Lotion (12 oz) is a lightweight, non-greasy leave‑in hair lotion infused with extra virgin olive oil, tea tree oil, and nourishing natural oils like shea butter, coconut, jojoba, and avocado. Designed to deliver intense moisture, it helps repair dry, damaged hair while promoting and protecting a healthy scalp.

Benefits:

• Deep Hydration & Nourishment – Olive oil and shea butter penetrate deeply to condition hair and scalp.
• Strengthens & Reduces Breakage – Helps stop split ends and damage from styling and chemical processes.
• Healthy Shine & Softness – Leaves hair smooth, shiny, and easy to manage.
• Non‑Greasy, Lightweight Formula – Absorbs quickly without weighing hair down. 
• Versatile for Multiple Styles – Ideal for blow‑drying, short styles, and curl retention in natural or relaxed hair.

🛠 How to Use:

1. After washing and lightly towel‑drying your hair (or on dry, styled hair), apply a small amount starting at the roots and working toward the ends.
2. Massage gently into the scalp and hair to evenly distribute.
3. Do not rinse out—leave‑in formula to condition and protect all day.
4. Style as usual, whether blow‑drying, air‑drying, or styling curls.