Create a soft, dreamy colour transformation with La Riche Directions Lilac Hair Dye 88ml, a beautiful semi-permanent pastel purple hair colour designed for delicate, creative and alternative looks.

Lilac delivers an enchanting pale purple shade with a soft, cool-toned finish, making it ideal for pastel hair, lavender-inspired styles, festival looks, alternative fashion or a complete lilac hair transformation.

Part of the iconic Directions Hair Colour range, Lilac uses a conditioning direct-dye formula that deposits colour while helping leave the hair feeling soft, smooth and manageable.

Because Lilac is a light pastel shade, it works best on a very pale, pre-lightened or bleached base. For the clearest and most accurate pastel-lilac result, the hair should be evenly lightened to a very light blonde.

Results will vary according to your starting hair colour, level of pre-lightening, hair condition, porosity and previous colour treatments.

Directions shades are fully intermixable, giving creative colourists and confident home users the freedom to combine Lilac with compatible pinks, purples, blues, silvers or toners to create personalised pastel colour combinations.

Ideal for anyone looking for a soft semi-permanent lilac hair dye without committing to permanent colour.

Lilac is a light colour and is generally not intended to produce a vivid pastel result on dark untreated hair.

• Conditioning Formula: Built-in conditioning properties leave hair soft, smooth, glossy, and frizz-free.
• No Harsh Chemicals: Completely free from ammonia, peroxide, and PPD, preventing chemical structural damage.
• 100% Vegan & Cruelty-Free: PETA-certified vegan formulation, strictly not tested on animals.
• Fully Inter-mixable: Can be seamlessly mixed with other Directions shades to create a unique custom pastel look.

Pale Pastel Purple Colour

Directions Lilac offers a delicate pale-purple result rather than the deep saturation of shades such as Violet, Deep Purple or Plum.

This makes it ideal for customers who want a softer pastel aesthetic.

Conditioning Formula

Directions colours use a conditioning cream formula designed to deposit colour while helping leave the hair feeling soft and smooth.

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect skin, clothes, towels and nearby surfaces against staining.
• For an accurate Lilac result, ensure the hair is sufficiently and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with your product.
2. Towel dry where directed.
3. Wear suitable protective gloves.
4. Apply Directions Lilac evenly using a tint brush.
5. Thoroughly saturate each section you wish to colour.
6. Ensure even distribution from roots to ends where appropriate.
7. Allow the product to process according to the instructions on your packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the directions printed on the actual 88ml product you are selling.

Maintaining Lilac Hair

Pastel colours generally require more maintenance than deeper shades.

Safety Warnings & Precautions

• Do NOT Use on Facial Hair: Do not apply to eyebrows or eyelashes to prevent ocular complications.
• Eye Contact: If the product accidentally contacts your eyes, rinse immediately and thoroughly with clean water.
• Allergic Reaction & Sensitivity: May cause allergic skin reactions. Always perform a patch test prior to your full application.
• Do NOT Mix with Peroxide: This product is ready to use and must never be combined with oxidizing creams or developers.
• Staining Advisory: Highly pigmented cream that can heavily stain skin, clothes, towels, bedding, and plastic surfaces. Always wear rubber or plastic protective gloves.
• Age Guidance: Not recommended for young children; suggested for ages 16 and older.
• Pregnancy & Breastfeeding: Product application is not recommended while pregnant or breastfeeding.

Create soft, delicate pink hair with La Riche Directions Pastel Pink Hair Dye 88ml, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.

Pastel Pink delivers a light, soft pink tone that works best on very light blonde, bleached or pre-lightened hair. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.

Perfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.

Directions shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.

• Subtle Candyfloss Tint: Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.
• Nourishing Conditioning Matrix: Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.
• No Long-Term Commitment: Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.
• Intermixable Versatility: Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.
• Clean & Clean Formulation Profile: 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

Colour Mixing

• Directions colours are designed to be intermixable.
• Pastel Pink may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.
• Always strand-test a custom mixture before applying it throughout the hair.

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.
• Skin Patch Testing: Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.
• Porosity & Staining Notice: While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.
• Age Suitability: Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.