Achieve intensely hydrated, defined, and frizz-free curls with the L'Oréal Serie Expert Curl Expression Treatment 90ml—a concentrated leave-in treatment designed to boost curl moisture, enhance definition, and protect curls from damage. This professional curl treatment is formulated with Glycerin 3%, Urea H, and Hibiscus Seed Extract to deeply nourish, strengthen, and smooth textured hair.

Perfect for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types, this lightweight yet powerful formula helps curls retain moisture for longer, enhances elasticity, and controls frizz for up to 48 hours. Ideal for customers searching for curl leave-in treatment, hydrating curl serum, or L’Oréal Curl Expression styling treatment.

Key Features & Benefits

✔ Deep & Long-Lasting Hydration

Glycerin 3% draws moisture into the hair to keep curls soft, bouncy, and hydrated.

✔ Strengthens & Protects Curl Fibres

Urea H reinforces hair structure, reduces breakage, and improves elasticity.

✔ Enhances Natural Curl Definition

Boosts shape, smooths the cuticle, and promotes well-formed, healthy curls.

✔ Anti-Frizz & Humidity Control

Protects against frizz for up to 48 hours, keeping curls sleek and defined.

✔ Lightweight Leave-In Formula

Does not weigh curls down or leave buildup—ideal for daily use.

✔ Heat Protection up to 230°C

Shields curls from heat styling tools while maintaining moisture and shape.

✔ Suitable for All Curl Types

Effective on waves, curls, and coils needing moisture and definition.

How to Use

For Daily Styling:

1. Apply a small amount to damp or towel-dried hair.
2. Distribute evenly through mid-lengths and ends.
3. Scrunch to boost curl formation.
4. Air dry or diffuse for enhanced definition and volume.

For Added Protection:

• Use before applying other Curl Expression styling products for extra hydration and heat protection.

For Refreshing Curls:

• Apply a small amount to dry curls to revive softness and shape between wash days.

ORS Organic Root Olive Oil Hair Fertilizer 170g

Organic Root, is a specialized product in the Hair Oil and serum Treatments category. This nutrient-rich hair fertilizer is specially formulated to promote healthy and strong hair growth. Enriched with organic olive oil, it nourishes the scalp and stimulates hair follicles, resulting in improved hair density and reduced breakage. The ensures long-lasting use and is perfect for those seeking a natural and effective solution for their hair care routine. ORS Olive Oil Hair Fertilizer is the ideal product for individuals looking to transform their hair and achieve vibrant, luscious locks.

Rich moisturizing crème hydrates and helps strengthen weak, damaged and thinning hair with nutrient-rich herbs, while nourishing the scalp to promote hair’s ability to thrive.

How to use:

Apply a small amount directly to the scalp and massage gently. Comb through for even distribution from roots to ends. Use daily, or as often as needed.

Note: If there is indication of a sensitive scalp, replace Hair Fertilizer with ORS Carrot Oil.

African Pride Olive Miracle Deep Conditioning No-Lye Relaxer Regular is a professional-quality hair relaxer designed to straighten hair while deeply conditioning and protecting it. Enriched with extra virgin olive oil and herbal conditioning ingredients, this formula helps maintain moisture balance, minimise breakage, and leave hair soft, smooth, and healthy-looking.

The no-lye system is gentle on the scalp and ideal for those seeking a less irritating, relaxing process. Suitable for normal hair textures, this relaxer delivers long-lasting straightness with enhanced shine and manageability.

Why is African Pride's Miracle Deep Conditioning No-Lye Relaxer System the best?

African Miracle Deep Conditioners are combined with today's latest advancement in relaxer technology to create a system that leaves your hair incredibly soft and full of body. The African Miracle Deep Conditioning system is as gentle as ever and leaves your hair unbelievably shiny and healthy-looking. For long-lasting results and fabulous-looking hair trust African Pride.

Enriched with African Shea Butter, Olive Oil, and Herbal Oil extracts. Provides you with softer, straighter and silkier hair.

Kit Contents:

African Pride No-Lye Conditioning Creme Relaxer - 7.7oz.

African Pride Neutralizing Conditioning Shampoo with Color Action - 3.1 oz.
African Pride Liquid Activator - 2.1 fl oz .
African Pride Protective Gel
African Pride Leave-in Tonic - 2 fl oz.

ORS Olive Oil Glossing Hair Polisher 6oz is a lightweight, shine-enhancing serum formulated to smooth frizz, seal split ends, and deliver a brilliant, long-lasting gloss. Enriched with pure olive oil, this polisher helps hydrate, protect, and soften dry or damaged hair while improving manageability and reducing flyaways. Ideal for natural, relaxed, heat-styled, or color-treated hair, it creates a sleek, polished finish without weighing the hair down. Perfect for adding radiant shine, taming frizz, and giving all hairstyles a smooth, professional look.

• Humidity Barrier & Shine: Combines silicones and natural oils to seal the cuticle and block atmospheric moisture.
• Nutrient Infusion: Features botanical extracts and nourishing oils to condition and add reflective gloss.
• Thermal Protection: Offers a protective barrier for styling and heat application.

Key Features

• Instant shine serum for a glossy, polished finish.
• Infused with pure olive oil to hydrate and nourish.
• Smooths frizz and flyaways for sleek styling.
• Lightweight formula that doesn’t feel greasy or heavy.
• Helps seal split ends and protect against damage.
• Perfect for all hair textures, including straight, curly, coily, and relaxed hair.
• Great for heat styling, protective styles, and daily finishing.

Benefits

• Adds high-impact shine instantly.
• Enhances softness and silkiness.
• Controls frizz and humidity-related flyaways.
• Protects hair from dryness and environmental stress.
• Leaves hair smooth, sleek, and manageable.

How to Use

1. Apply a small amount of serum to hands.
2. Smooth onto clean, dry, or damp hair.
3. Focus on mid-lengths and ends for shine and frizz control.
4. Style as desired—perfect as a finishing touch after blow-drying or straightening.
5. Use sparingly for natural, lightweight shine.

Ingredients: Dimethicone, Cyclopentasiloxane, Dimethiconol, Isopropyl Myristate, Olea Europaea (Olive) Fruit Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Zingiber Officinale (Ginger) Root Extract, Yucca Schidigera Leaf/Root/Stem Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance (Parfum), Lilal, Amyl Cinnamal, Benzyl Salicylate, Citronellol, Limonene, Geraniol, Hexyl Cinnamal, Linalool

Keep your child’s hair soft, shiny, and manageable with African Pride Dream Kids Olive Miracle Creme 6oz. Formulated with Extra Virgin Olive Oil and natural botanical extracts, this gentle daily hair and scalp moisturizer helps strengthen delicate strands, reduce breakage, and protect against dryness. Perfect for natural, relaxed, or braided hair, it nourishes from root to tip for smooth, healthy, and easy-to-style hair every day.

Key Benefits

• Deeply moisturizes and softens dry, brittle hair.
• Strengthens and protects against breakage and split ends.
• Adds shine and smoothness for frizz-free, healthy-looking hair.
• Gentle and non-greasy, perfect for children’s sensitive hair and scalp.
• Improves manageability, making daily styling easier and more comfortable.

Features

• Enriched with Extra Virgin Olive Oil and herbal extracts for nourishment.
• Designed for kids’ textured, natural, or relaxed hair types.
• Free from sulfates, parabens, and mineral oil.
• Lightweight, non-sticky cream ideal for everyday moisture.
• Helps maintain softness and shine between washes.

How to Use

1. Apply a small amount of African Pride Dream Kids Olive Miracle Creme to dry or damp hair.
2. Massage gently into hair and scalp.
3. Comb or brush through for even distribution.
4. Style as desired.
5. Use daily to maintain soft, moisturized, and healthy hair.

Promote healthy hair growth and stronger strands with African Pride Magical Gro Herbal Formula 150g. This nutrient-rich herbal treatment is specially formulated with natural herbs, oils, and vitamins to strengthen hair from root to tip, reduce breakage, and stimulate growth. Ideal for natural, relaxed, or chemically treated hair, it nourishes the scalp, helps prevent dryness, and enhances hair’s natural shine and vitality. African Pride Magical Gro provides a professional-quality hair care solution at home, giving your hair the nutrients it needs for thicker, healthier, and more resilient strands.

• Ancient Herbal Rejuvenation: Formulated around a traditional, nutrient-dense recipe designed to rescue chronically dry, over-processed, or brittle hair textures.
• Anti-Breakage & Split End Defense: Locks down moisture across natural, chemically relaxed, or colour-treated strands to drastically minimize mid-shaft breakage and frayed split ends.
• Scalp Comfort & Health: Intensely nourishes and conditions the roots to target severe dryness, help clear up flaking, and establish a healthy, problem-free scalp environment.
• High-Gloss Lustrous Finish: Smooths down coarse cuticles to restore an extra-soft texture and an impressive, highly reflective mirror shine without thick wax accumulation.

Benefits

• Stimulates hair growth: Encourages stronger, healthier hair from the roots.
• Strengthens and nourishes: Reduces breakage and prevents split ends.
• Enhances shine and vitality: Leaves hair looking healthy and vibrant.
• Moisturizes scalp and hair: Helps prevent dryness and flaking.
• Safe for all hair types: Works on natural, relaxed, coily, or chemically treated hair.
• Professional-quality herbal formula: Ideal for home or salon use.

Key Features

• Size: 150g / 5.3oz
• Enriched with natural herbs, vitamins, and essential oils
• Strengthens hair strands and promotes healthy growth
• Reduces hair breakage and split ends
• Moisturizes scalp and prevents dryness
• Suitable for daily or weekly hair care routines
• Leaves hair soft, manageable, and full of natural shine

How to Use African Pride Magical Gro Herbal Formula

1. Apply a small amount to the scalp and hair strands.
2. Massage gently to stimulate blood flow and evenly distribute the product.
3. Leave in for daily or as needed; can be used before styling or overnight.
4. Style hair as usual or combine with other African Pride products for enhanced growth and hydration.

💡 Pro Tip: For maximum results, use regularly and pair with African Pride Moisture Miracle Shampoo and Conditioner to maintain strong, healthy hair.

Nourish and rejuvenate your hair with African Pride Moisture Miracle 5 Essential Oil 4oz, a luxurious blend of five nutrient-rich oils designed to moisturize, strengthen, and protect all hair types. This lightweight, fast-absorbing formula penetrates deep into the hair shaft to deliver intense hydration, prevent breakage, and restore natural shine. Ideal for dry, brittle, or chemically treated hair, it promotes healthy growth, frizz control, and scalp wellness. Perfect for daily use, African Pride Moisture Miracle leaves your hair soft, manageable, and vibrant.

Benefits

• Deep hydration: Infuses hair with moisture for soft, supple strands.
• Strengthens and protects: Helps reduce breakage and split ends.
• Adds natural shine: Restores healthy-looking luster to dull or dry hair.
• Promotes hair growth: Nourishes follicles to encourage stronger, healthier hair.
• Frizz control & scalp care: Smooths hair and soothes dry scalp.
• Suitable for all hair types: Works on natural, relaxed, curly, or chemically treated hair.

Key Features

• Size: 4oz / 118ml
• Blend of 5 essential oils for multi-benefit hair care
• Lightweight, non-greasy, fast-absorbing formula
• Deeply penetrates hair to restore moisture and shine
• Helps reduce breakage, split ends, and frizz
• Ideal for daily use or as a hot oil treatment
• Promotes healthy scalp and strong, resilient hair

How to Use African Pride Moisture Miracle 5 Essential Oil

1. Apply a few drops to damp or dry hair, focusing on ends and scalp.
2. Massage gently to distribute the oil evenly.
3. Style as usual or use as a pre-shampoo treatment for extra moisture.
4. Can be combined with other African Pride products for enhanced hydration and shine.

💡 Pro Tip: Use regularly to maintain soft, manageable, and frizz-free hair.