Cantu Shea Butter Define & Shine Custard 340 g is an ultra‑moisturising styling custard specially designed to enhance curls, coils, and waves. Formulated with rich natural ingredients—including pure Shea Butter, Coconut Oil, Avocado Oil, Grapeseed Oil, Mango Seed Butter, and nourishing botanical extracts—this gel-like custard defines curls, reduces bulk, elongates, and imparts brilliant shine while providing long-lasting, flexible hold. Free from harsh chemicals such as sulfates, silicones, parabens, mineral oil, phthalates, gluten, and paraffin, it’s a clean and vegan‑friendly styling staple for type 2, 3, and 4 textures.

✨ Key Benefits

1. Superior Moisture + Nourishment
   Infused with pure Shea Butter and a cocktail of natural oils and botanical extracts, it hydrates even the driest curls, softening and strengthening strands while helping reduce breakage.
2. Curl Definition & Elongation
   Helps reduce bulk and elongate curls for a smoother, more defined appearance. Ideal for naturally curly, wavy, or coily hair.
3. Long-Lasting Hold Without Crunch
   Provides flexible, gentle hold that keeps styles in place without stiffness—perfect for twist‑outs, wash‑and‑gos, and shingling methods.
4. Radiant Shine & Frizz Control
   Delivers brilliant shine while taming frizz and flyaways—all day long.
5. Clean, Harsh‑Ingredient Free Formula
   No silicones, parabens, mineral oil, sulfates, gluten, paraffin, phthalates, or propylene glycol—cruelty‑free and perfect for chemically processed or coloured hair.

🚿 How to Use

1. Pre‑wash: Start with clean, well‑conditioned hair.
2. Section: Work in small sections of soaking‑wet hair for even application.
3. Apply: Scoop a small amount into your palms and smooth each section from root to ends using your fingers.
4. Enhance: For extra moisture or definition, blend with Cantu Coconut Curling Cream or Curl Activator Cream.
5. Style: Scrunch hair to form curls or use the shingling method to separate strands. Air dry or diffuse on low heat. Avoid touching while drying to prevent frizz.

🎯 Pro Tip: Less is more—start sparingly. Overuse may weigh hair down or leave a slight tacky feel. Adjust based on hair thickness and density.

Cantu Shea Butter Sulfate-Free Cleansing Conditioner 400ml is a gentle, no-lather co-wash designed to cleanse and hydrate curls, coils, and waves without stripping natural oils. Infused with pure shea butter and essential oils, this nourishing formula helps maintain moisture while removing build-up for healthy-looking hair.

Key Benefits:

• Sulfate-free and color-safe.
• Gently removes build-up without harsh lather.
• Deeply hydrates and detangles hair.
• Helps reduce breakage and frizz.
• Enhances softness and shine.
• Ideal for natural, curly, or textured hair.

How to Use:

1. Wet hair thoroughly.
2. Apply a generous amount of the cleansing conditioner to the scalp and hair.
3. Massage into the scalp, then work through to the ends.
4. Leave on for 3–5 minutes for deeper conditioning.
5. Rinse thoroughly.
6. Use as needed between regular shampoo days.

African Pride Olive Miracle Moisturizer Lotion (12 oz) is a lightweight, non-greasy leave‑in hair lotion infused with extra virgin olive oil, tea tree oil, and nourishing natural oils like shea butter, coconut, jojoba, and avocado. Designed to deliver intense moisture, it helps repair dry, damaged hair while promoting and protecting a healthy scalp.

Benefits:

• Deep Hydration & Nourishment – Olive oil and shea butter penetrate deeply to condition hair and scalp.
• Strengthens & Reduces Breakage – Helps stop split ends and damage from styling and chemical processes.
• Healthy Shine & Softness – Leaves hair smooth, shiny, and easy to manage.
• Non‑Greasy, Lightweight Formula – Absorbs quickly without weighing hair down. 
• Versatile for Multiple Styles – Ideal for blow‑drying, short styles, and curl retention in natural or relaxed hair.

🛠 How to Use:

1. After washing and lightly towel‑drying your hair (or on dry, styled hair), apply a small amount starting at the roots and working toward the ends.
2. Massage gently into the scalp and hair to evenly distribute.
3. Do not rinse out—leave‑in formula to condition and protect all day.
4. Style as usual, whether blow‑drying, air‑drying, or styling curls.

African Pride Olive Miracle Moisturizer Leave-In Conditioner 15oz is a rich, nourishing formula designed to deeply hydrate, strengthen, and protect hair. Infused with the goodness of Extra Virgin Olive Oil, this lightweight leave-in conditioner helps repair dry, damaged strands while adding lasting moisture and shine. Perfect for natural, relaxed, or color-treated hair, it reduces breakage, smooths frizz, and makes detangling easier. Whether you're styling daily or looking to restore moisture, this leave-in is a must-have for soft, manageable, and healthy-looking hair.

Key Benefits:

• Deep Moisture & Hydration: Penetrates dry hair to restore softness and elasticity.
• Strengthens & Repairs: Helps reduce breakage and split ends.
• Detangles & Softens: Eases combing and styling for all hair types.
• Frizz Control: Smooths rough cuticles and tames flyaways.
• Safe for All Hair Types: Ideal for natural, relaxed, color-treated, or heat-styled hair.
• Daily Protection: Shields hair from damage caused by styling, sun, and pollution.

How to Use:

1. Apply a generous amount to clean, damp hair.
2. Distribute evenly from roots to ends using fingers or a wide-tooth comb.
3. Do not rinse.
4. Style as desired – air dry, blow-dry, or protective style.

Tip: Can be used daily or as needed to refresh curls and maintain moisture.

Designed for children’s delicate hair and sensitive scalps, this rich, dual‑use conditioner works as both a rinse‑out and leave‑in formula. Infused with extra virgin olive oil, it nourishes and strengthens while instantly softening and detangling curly, coily, wavy, or relaxed hair. Supports bouncy, shiny, healthy‑looking locks with every use.

🌿 Key Benefits

• Instant Detangling: Smooths out knots and tangles for effortless combing, reducing tugging and discomfort.
• Deep Moisture & Nourishment: Olive oil seals in hydration, softens strands, and helps prevent breakage.
• Frizz Reduction & Shine Enhancement: Helps tame flyaways while restoring a healthy sheen.
• Hair Strengthening: Protects delicate hair from damage, promoting resilience over time.
• Versatile Convenience: Use as a rinse‑out for wash days or as a daily leave‑in for easy styling.
• Gentle, Hair‑Friendly Formula: Feather‑light, non‑greasy, and ideal for sensitive young scalps.

🧴 How to Use

As a Rinse‑Out Conditioner:

1. Shampoo the hair using Dream Kids Olive Miracle Detangling Moisturizing Shampoo.
2. Apply a generous amount of conditioner evenly through wet hair.
3. Leave it on for a few minutes to fully nourish strands, then rinse thoroughly.

As a Leave‑In Detangler:

1. After rinsing or on damp hair, apply a small to generous amount of conditioner to palms.
2. Smooth product from roots to ends, gently finger‑comb to ease out knots.
3. Do not rinse. Style as usual—ideal for daily maintenance and easy combing.

✍️ Why You’ll Love It

African Pride’s Dream Kids Olive Miracle Detangle Conditioner supports everyday care with results that parents and kids both appreciate. It’s especially effective for textured hair, gently reducing tangles and promoting softness without harsh ingredients. Many users report it helps manage morning tangles, defines curl patterns, and leaves hair with a pleasing scent and healthy look.

Long‑time users praised its nostalgic quality and consistent moisturizing performance:

“It made her hair smell good but it grew like crazy”
“I remember it being moisturised and smelling nice, with no hair damage.”

Revive and restore your hair with African Pride Moroccan Clay & Shea Butter Heat Activated Masque 12oz – the ultimate deep conditioning treatment designed for natural hair. Infused with Moroccan Red Clay and nourishing Shea Butter, this heat-activated formula detoxifies, softens, and strengthens strands from root to tip. Perfect for curly, coily, and textured hair, it helps eliminate buildup while sealing in moisture and improving manageability. Ideal for use during your wash day or after heat styling.

Key Benefits:

• Deeply detoxifies hair and scalp by removing impurities and product buildup.
• Softens and hydrates dry, brittle hair.
• Strengthens strands to reduce breakage and enhance elasticity.
• Enhances curl definition and improves hair texture.
• Heat-activated formula maximizes absorption and effectiveness.
• Ideal for natural, curly, or transitioning hair types.

How to Use:

1. After shampooing, apply a generous amount of masque to damp hair.
2. Distribute evenly from root to tip, focusing on ends.
3. Cover hair with a plastic cap and apply moderate heat for 10–15 minutes.
4. Rinse thoroughly with warm water.
5. Style as usual. Use weekly or as needed for deep hydration.

African Pride Dream Kids Olive Miracle Leave-In Conditioner 15oz is specially formulated to help strengthen and protect children's delicate hair. Enriched with the power of Extra Virgin Olive Oil and other essential African herbal extracts, this rich leave-in treatment helps repair damage, soften texture, and prevent breakage while deeply moisturizing every strand. Ideal for daily use on relaxed, natural, or braided styles, it leaves hair smooth, shiny, and more manageable.

🌟 Key Benefits:

• Infused with Extra Virgin Olive Oil for deep conditioning and moisture.
• Helps repair damage and prevent breakage.
• Softens and detangles for easier styling.
• Gentle formula suitable for kids’ natural or relaxed hair.
• Leaves hair smooth, manageable, and frizz-free.
• Great for use on protective styles, including braids and twists.

💡 How to Use

1. Apply a generous amount to damp or dry hair.
2. Gently work through with fingers or a wide-tooth comb from roots to ends.
3. Do not rinse out.
4. Style as desired.
5. Use daily or as needed for continuous protection and hydration.