Transform your hair with the rich, multidimensional colour of La Riche Directions Plum Hair Dye 88ml, a bold semi-permanent purple hair colour combining deep red and blue tones for a distinctive plum-inspired finish.

Plum delivers a sophisticated red-purple shade that balances warm red tones with cooler blue-violet notes. The result is a rich fashion colour ideal for anyone looking for plum, purple, berry, wine-inspired or alternative hair.

Part of the iconic Directions Hair Colour range, Plum is a direct semi-permanent dye with a conditioning cream formula designed to deposit vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the brightest and most colour-accurate Plum result, apply to bleached, pre-lightened or very light blonde hair. Because Plum is a deeper shade, it may also create visible purple or red-purple tones on some darker bases, although results will be more subtle.

The finished colour will vary according to your starting hair shade, level of pre-lightening, hair condition, porosity and previous colour treatments.

Directions colours are fully intermixable, allowing Plum to be blended with compatible reds, purples, pinks and blues to create personalised berry, burgundy, violet, magenta and red-purple shades.

Ideal for creative colour enthusiasts, alternative hairstyles and anyone wanting a rich semi-permanent plum hair dye without committing to permanent colour.

For maximum colour intensity, apply to a light and evenly pre-lightened base.

On darker hair, Plum may create a subtler purple, berry or red-purple tint.

• Conditioning Base: Formulated as a conditioning treatment that simultaneously deposits rich pigment while leaving hair soft, smooth, and frizz-free.
• Zero Damage: Formulated completely free from ammonia, peroxide, or PPD to protect hair health.
• Cruelty-Free & Vegan: 100% vegan formula and strictly never tested on animals.
• Bespoke Mixing: Fully inter-mixable with all other Directions shades to create customised tones.

How to Use

Before Colouring

Carry out the manufacturer's recommended patch test and strand test before full application.

Wear suitable protective gloves.

Protect skin, clothing, towels and surrounding surfaces from staining.

For maximum Plum intensity, ensure the hair is sufficiently and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable protective gloves.
4. Apply Directions Plum evenly using a tint brush.
5. Thoroughly saturate each section to be coloured.
6. Work the colour evenly through the hair.
7. Leave to process according to the instructions printed on your packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Make your colour stand out with La Riche Directions Tulip Hair Dye 88ml, a vibrant semi-permanent red hair colour with punchy pink tones designed for bold, expressive and creative styles.

Tulip is anything but subtle. This vivid fashion shade combines a strong red base with bright pink character, creating an intense red-pink finish that works beautifully for full-head colour, highlights, streaks, dip-dye, ombré and colour-blocking techniques.

Part of the iconic Directions Hair Colour range, Tulip uses a conditioning direct-dye formula that deposits vivid pigment while helping leave the hair feeling soft, smooth and manageable.

For the strongest and most colour-accurate Tulip result, apply to bleached, pre-lightened or very light blonde hair. On darker hair, the shade may appear as a subtler red or pink-red tint rather than the full vivid result.

The final colour depends on your starting shade, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Tulip to be blended with compatible reds, pinks, purples and other shades to create customised magenta, berry, cherry, pink-red and purple-red colour combinations.

Ideal for anyone looking for a bold semi-permanent red-pink hair dye without committing to permanent colour.

• Deeply Conditioning: Formulated as a conditioning cream that nourishes hair from the very first use, leaving it shiny, smooth, and frizz-free.
• No Structural Damage: Completely free from ammonia, peroxide, and PPD, making it safe and gentle for sensitive scalps.
• 100% Vegan & Cruelty-Free: Certified vegan and strictly never tested on animals.
• Custom Mixable: The shade can be mixed with any other Directions colours to create bespoke or pastel variations.

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Create a rich, dramatic colour transformation with La Riche Directions Dark Tulip Hair Dye 88ml, a deep semi-permanent red-purple hair colour combining luxurious wine-red, burgundy and violet tones.

Dark Tulip is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for burgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair without committing to permanent colour.

Part of the iconic Directions Hair Colour range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.

Because Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the most vivid, colour-accurate result, however, apply to bleached, pre-lightened or light blonde hair.

The final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.

Ideal for creative colour enthusiasts, alternative styles and anyone wanting a rich semi-permanent burgundy hair dye with striking red-violet depth.

• Elegant Wine-Red Shade: Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.
• Conditioning Cream Emulsion: Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.
• Zero Hair Damage: Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Dark Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Dark Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.