Create instant volume and natural-looking texture with American Crew Classic Boost Powder 10g, a lightweight styling powder designed to add lift, body and a matte finish without weighing hair down. Perfect for men's hair, this professional styling powder helps create fuller-looking hairstyles with flexible hold and a clean, non-greasy feel.

Its fine powder formula absorbs excess oil while adding grip and texture, making it ideal for fine, flat or limp hair that needs extra volume. Whether you're creating a casual textured look or a more structured hairstyle, American Crew Classic Boost Powder helps maintain effortless style throughout the day.

Suitable for short to medium-length hair, it's an essential addition to any men's grooming routine.

Key Benefits

• Adds instant volume and lift
• Creates a natural matte finish
• Lightweight, non-greasy formula
• Enhances texture and grip
• Helps absorb excess oil
• Ideal for fine and flat hair
• Flexible styling without stiffness
• Professional barber-quality styling
• Suitable for everyday use

How to Use

1. Apply to clean, dry hair.
2. Sprinkle a small amount directly onto the roots or into your hands.
3. Work through the hair with your fingertips.
4. Style as desired.
5. Add more product gradually if extra volume or texture is needed.
6. Always follow the directions on the product packaging.

Why Choose American Crew Classic Boost Powder?

American Crew Classic Boost Powder is a favourite among barbers and men's grooming enthusiasts for its ability to deliver instant lift and texture without leaving hair sticky or greasy. The lightweight formula provides flexible control and a natural matte finish, making it ideal for creating fuller-looking hairstyles with minimal effort.

Restore lasting moisture to dry, thirsty curls with As I Am DoubleButter Cream Daily Moisturizer 8oz (227g). This rich daily moisturising cream is specially formulated for curly, coily and textured hair, helping to replenish hydration, improve softness and reduce frizz without weighing hair down.

Infused with a nourishing blend of Shea Butter, Cocoa Butter, Coconut Oil, Jojoba Oil, Castor Oil, Sugar Beet Root, and Provitamin B5, the creamy formula helps strengthen hair, improve elasticity and seal in moisture. Ideal for everyday use, twist-outs, braid-outs and protective styles, it leaves hair feeling soft, manageable and naturally healthy-looking.

Perfect for natural, relaxed, colour-treated and transitioning hair, this moisture-rich cream helps minimise dryness and breakage while enhancing shine and improving overall hair health.

Key Benefits

• Deeply moisturises dry curls and coils
• Helps reduce frizz and dryness
• Improves softness and manageability
• Helps minimise hair breakage
• Seals in long-lasting moisture
• Adds healthy-looking shine
• Ideal for twist-outs, braid-outs and protective styles
• Suitable for natural, relaxed and colour-treated hair
• Rich formula without a greasy finish.

How to Use

1. Apply a small amount to clean, damp or dry hair.
2. Distribute evenly from roots to ends.
3. Focus on dry areas and hair ends.
4. Style as desired.
5. Use daily or as needed to maintain moisture.

Why Choose As I Am DoubleButter Cream?

As I Am DoubleButter Cream delivers intense daily hydration using a rich blend of natural butters and botanical oils. It helps restore moisture, strengthen fragile strands and improve curl definition while leaving hair soft, smooth and easy to style. Whether worn naturally or in protective styles, it supports healthier-looking curls with every use.

Create beautifully defined, soft and bouncy curls with As I Am Curling Jelly Coil & Curl Definer 8oz (227g). This lightweight styling jelly is specially formulated for curly, coily and textured hair, delivering long-lasting curl definition while helping to reduce frizz and shrinkage. Perfect for wash-and-go styles, twist-outs and finger coils, it enhances your natural curl pattern without leaving hair stiff or flaky.

Enriched with naturally derived moisturisers including Aloe Vera, Sugar Beet Root, Pectin and Vitamin E, the formula helps lock in moisture, improve curl elasticity and leave hair feeling soft, shiny and manageable. Suitable for everyday styling, it provides flexible hold with a natural finish.

Key Benefits

• Defines curls and coils with long-lasting hold
• Helps reduce frizz and shrinkage
• Locks in moisture for softer hair
• Adds natural shine and bounce
• Lightweight, non-greasy formula
• Ideal for wash-and-go styles
• Suitable for curls, coils and textured hair
• Helps improve curl stretch and manageability
• Leaves hair soft without stiffness or flakes.

How to Use

1. Apply to clean, damp hair.
2. Section hair and distribute evenly from roots to ends.
3. Scrunch or finger-style curls as desired.
4. Allow hair to air dry or diffuse on a low heat setting.
5. Do not disturb curls until completely dry for best definition.

Why Choose As I Am Curling Jelly?

As I Am Curling Jelly is designed to enhance your hair's natural curl pattern while keeping curls moisturised, defined, and frizz-free. Its lightweight botanical formula provides flexible hold without crunch, making it ideal for maintaining healthy-looking curls and coils every day.

Create long-lasting, defined hairstyles with Ampro Pro Styl Curl Enhancer Gel Extra Dry 10oz. Designed for curly, coily, wavy, and textured hair, this professional styling gel provides extra strong hold to help keep your hairstyle in place while enhancing your natural curl pattern.

The lightweight, fast-drying formula helps control frizz, smooth flyaways, and define curls without leaving excessive residue or flakes. Ideal for wash-and-go styles, twist-outs, braid-outs, finger coils, slick ponytails, and edge styling, it delivers reliable performance with a clean, polished finish.

Whether you're styling for everyday wear or a special occasion, this gel offers durable hold while helping your curls look defined and healthy.

Key Benefits

• Extra strong hold for long-lasting hairstyles
• Enhances and defines curls, coils and waves
• Helps control frizz and flyaways
• Fast-drying formula
• Adds natural-looking shine
• Lightweight, non-sticky finish
• Helps minimise flaking when used as directed
• Suitable for natural, curly and textured hair.

How to Use

1. Apply to clean, damp or dry hair.
2. Work evenly through each section using your fingers or a comb.
3. Style as desired for curls, twists, braids or sleek looks.
4. Allow hair to air dry or use a diffuser for faster drying.
5. Reapply as needed when refreshing your style.

Why Choose Ampro Pro Styl Curl Enhancer Gel Extra Dry?

Ampro Pro Styl Curl Enhancer Gel Extra Dry is formulated for those who need dependable hold without sacrificing curl definition. Its extra-hold formula helps create sleek styles, defined curls, and controlled edges while maintaining a neat, professional finish.

Define, shape, and enhance your natural curls with Ampro Pro Styl Curl Enhancer Gel 10oz. This professional styling gel is specially formulated to provide long-lasting hold, superior curl definition, and effective frizz control without leaving hair stiff or flaky.

Ideal for curly, coily, wavy, and textured hair, the lightweight formula helps lock in moisture while enhancing your hair's natural curl pattern. Whether you're creating wash-and-go styles, twist-outs, braid-outs, finger coils, or sleek updos, Ampro Pro Styl Curl Enhancer Gel delivers flexible control with a healthy-looking shine.

Suitable for everyday use, this salon-quality gel helps keep hairstyles in place while maintaining soft, touchable curls.

Key Benefits:

• Enhances and defines natural curls
• Provides long-lasting, flexible hold
• Helps reduce frizz and flyaways
• Adds natural-looking shine
• Lightweight, non-sticky formula
• Non-flaking for a clean finish
• Ideal for wash-and-go styles, twist-outs and braid-outs
• Suitable for curly, coily, wavy and textured hair.

How to Use:

1. Apply to clean, damp hair.
2. Distribute evenly from roots to ends using your fingers or a wide-tooth comb.
3. Scrunch or style as desired.
4. Allow to air dry or diffuse for enhanced curl definition.
5. Reapply to dry hair when refreshing curls if needed.

Ingredients

Water (Aqua), Glycerin, Carbomer, Triethanolamine, PVP, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Fragrance (Parfum), Disodium EDTA, and other styling agents.

Please note: Ingredients may change over time. Always refer to the product packaging for the most up-to-date ingredient list.

Prepare your hair for effortless styling with Bumble and Bumble Tonic Lotion 250ml. This lightweight multi-purpose hair primer helps hydrate, refresh and condition hair while creating the perfect foundation for styling.

Formulated to improve manageability and moisture balance, Tonic Lotion helps detangle hair, reduce dryness and enhance the performance of your favourite styling products. The lightweight spray leaves hair feeling soft and refreshed without weighing it down, making it suitable for all hair types.

Ideal for blow-drying, cutting, restyling and everyday hair care, this professional salon favourite helps create smoother, more manageable hair with a healthy-looking finish.

Key Benefits

• Hydrates and refreshes hair
• Helps detangle and improve manageability
• Creates the ideal base for styling products
• Lightweight formula won't weigh hair down
• Suitable for all hair types
• Helps reduce dryness and rough texture
• Ideal for blow-drying and styling preparation
• Professional salon-quality performance.

How to Use

Spray evenly onto damp hair before styling. Comb through to distribute evenly. Follow with your preferred styling products and blow-dry or style as desired.

Transform dry, dull and frizzy hair with Kleral Almond Milk Oil 150ml, a luxurious nourishing hair oil designed to restore softness, shine and manageability. Enriched with the conditioning benefits of almond milk-inspired ingredients, this lightweight formula helps smooth the hair fibre while protecting against dryness and environmental stress.

Ideal for all hair types, especially dry, damaged and chemically treated hair, Kleral Almond Milk Oil delivers deep nourishment without leaving a heavy or greasy residue. The silky formula helps reduce frizz, improve hair texture and enhance natural shine for healthy-looking results.

Perfect for daily use, this professional hair oil leaves hair feeling soft, smooth and beautifully conditioned from root to tip.

Key Benefits

• Nourishes and moisturises dry hair
• Helps reduce frizz and flyaways
• Enhances natural shine and softness
• Lightweight, non-greasy formula
• Improves hair manageability
• Helps protect against dryness and damage
• Suitable for all hair types
• Professional salon-quality hair care.

Key Features

• Lightweight nourishing hair oil
• Helps smooth and soften hair
• Ideal for dry and damaged hair
• Adds shine without weighing hair down
• Anti-frizz hair care solution
• Suitable for daily use
• Professional salon-quality formula.

How to Use

Apply a small amount to damp or dry hair, focusing on mid-lengths and ends. Do not rinse. Style as desired. Use daily or as needed for added shine and smoothness.

Achieve sleek, smooth and perfectly styled edges with African Pride Olive Miracle Anti-Breakage Smooth Edges Gel 64g. Specially formulated for textured, curly, coily and relaxed hair, this edge control gel provides long-lasting hold while helping to protect delicate hairlines from breakage.

Enriched with the nourishing benefits of olive oil and herbal extracts, the formula smooths flyaways, tames frizz and delivers a polished finish without leaving a greasy residue. It helps maintain neat hairstyles throughout the day while supporting healthier-looking edges and hairlines.

Perfect for everyday styling, ponytails, braids, buns and protective styles, African Pride Olive Miracle Smooth Edges Gel keeps your look sleek and controlled with a natural shine.

Key Benefits

• Provides long-lasting edge control and hold
• Helps reduce hairline breakage
• Smooths flyaways and frizz
• Enriched with olive oil for nourishment
• Non-greasy formula
• Adds shine and a polished finish
• Ideal for textured, curly, coily and relaxed hair
• Suitable for daily styling and protective hairstyles.

Key Features

• Anti-breakage edge control gel
• Strong hold for sleek styles
• Helps tame frizz and flyaways
• Suitable for natural and relaxed hair
• Compact travel-friendly size
• Easy application
• Ideal for daily use.

How to Use

Apply a small amount to edges and hairline using fingertips or a small brush. Smooth into place and style as desired. Reapply as needed.