Create instant volume and natural-looking texture with American Crew Classic Boost Powder 10g, a lightweight styling powder designed to add lift, body and a matte finish without weighing hair down. Perfect for men's hair, this professional styling powder helps create fuller-looking hairstyles with flexible hold and a clean, non-greasy feel.

Its fine powder formula absorbs excess oil while adding grip and texture, making it ideal for fine, flat or limp hair that needs extra volume. Whether you're creating a casual textured look or a more structured hairstyle, American Crew Classic Boost Powder helps maintain effortless style throughout the day.

Suitable for short to medium-length hair, it's an essential addition to any men's grooming routine.

Key Benefits

• Adds instant volume and lift
• Creates a natural matte finish
• Lightweight, non-greasy formula
• Enhances texture and grip
• Helps absorb excess oil
• Ideal for fine and flat hair
• Flexible styling without stiffness
• Professional barber-quality styling
• Suitable for everyday use

How to Use

1. Apply to clean, dry hair.
2. Sprinkle a small amount directly onto the roots or into your hands.
3. Work through the hair with your fingertips.
4. Style as desired.
5. Add more product gradually if extra volume or texture is needed.
6. Always follow the directions on the product packaging.

Why Choose American Crew Classic Boost Powder?

American Crew Classic Boost Powder is a favourite among barbers and men's grooming enthusiasts for its ability to deliver instant lift and texture without leaving hair sticky or greasy. The lightweight formula provides flexible control and a natural matte finish, making it ideal for creating fuller-looking hairstyles with minimal effort.

Restore strength and moisture to dry, damaged, and fragile hair with Doo Gro Mega Long Extreme Reconstructor 16oz (454g). This intensive deep conditioning treatment is formulated to help strengthen the appearance of weakened hair, improve softness, and reduce the appearance of breakage while leaving hair smoother and easier to manage.

Designed for natural, curly, coily, textured, relaxed, and chemically treated hair, this rich conditioning treatment helps replenish moisture after colouring, heat styling, or everyday environmental stress. The nourishing formula coats the hair with conditioning ingredients that help improve manageability and promote healthier-looking hair.

Ideal for weekly deep conditioning or as part of a regular moisture and strengthening routine.

Key Benefits

• Intensive deep conditioning treatment
• Helps strengthen weak and damaged hair
• Helps reduce the appearance of breakage
• Deeply moisturises dry hair
• Improves softness and manageability
• Adds healthy-looking shine
• Suitable for natural, curly and textured hair
• Ideal after heat styling or chemical treatments
• Large 16oz salon-size jar for long-lasting use.

How to Use

1. Shampoo hair thoroughly.
2. Apply a generous amount to clean, damp hair.
3. Distribute evenly from roots to ends.
4. Leave on for 5–15 minutes.
5. For a deeper treatment, use with a plastic cap and gentle heat if desired.
6. Rinse thoroughly.
7. Use weekly or as needed for intensive conditioning.

Always follow the directions on the product packaging.

Why Choose Doo Gro Mega Long Extreme Reconstructor?

Doo Gro Mega Long Extreme Reconstructor delivers intensive conditioning for hair that needs extra care. Its rich formula helps replenish moisture, improve softness and strengthen the appearance of damaged hair, making it an excellent choice for weekly treatments and textured hair care routines.

Refresh and moisturise your hair with Doo Gro Jamaican Black Castor Oil Co-Wash 10oz (295ml), a cleansing conditioner designed to gently remove build-up while helping maintain the hair's natural moisture. Ideal for curly, coily, textured and natural hair, this sulphate-free co-wash helps cleanse without leaving hair feeling stripped or dry.

Enriched with Jamaican Black Castor Oil, the nourishing formula helps soften hair, improve manageability and leave curls feeling refreshed. It's perfect for use between shampoo washes, after protective styling or whenever your hair needs a gentle cleanse and an extra boost of moisture.

Key Benefits:

• Gently cleanses without harsh sulphates
• Helps maintain natural moisture
• Enriched with Jamaican Black Castor Oil
• Softens and smooths textured hair
• Helps improve manageability
• Ideal for curly, coily and natural hair
• Suitable for protective styles
• Helps reduce the feeling of dryness
• Leaves hair refreshed and moisturised

How to Use:

1. Wet hair thoroughly.
2. Apply a generous amount to the scalp and hair.
3. Massage gently to lift away dirt and product build-up.
4. Work through the lengths and ends.
5. Rinse thoroughly.
6. Use regularly as part of your moisture-focused hair care routine.
7. Always follow the directions on the product packaging.

Why Choose Doo Gro Jamaican Black Castor Oil Co-Wash?

Doo Gro Jamaican Black Castor Oil Co-Wash offers a gentle alternative to traditional shampoo, helping cleanse the hair while maintaining essential moisture. Its nourishing formula is ideal for textured hair that benefits from regular hydration, making it perfect for curls, coils and protective styles.

Cleanse and nourish your hair with DOO GRO Moisturizing Growth Shampoo 8oz (236ml), a moisturising shampoo designed to remove build-up while helping keep hair soft, hydrated and healthy-looking. Formulated for natural, curly, coily, textured and chemically treated hair, this nourishing shampoo helps improve manageability without stripping away essential moisture.

Enriched with a blend of botanical oils, vitamins and conditioning ingredients, DOO GRO Moisturizing Growth Shampoo helps reduce the feeling of dryness, leaves hair softer and supports a healthier-looking hair care routine. Its gentle cleansing formula is suitable for regular use, making it ideal for maintaining clean, refreshed and moisturised hair.

Key Benefits:

• Gently cleanses hair and scalp.
• Helps moisturise dry hair.
• Supports stronger, healthier-looking hair.
• Helps improve softness and manageability.
• Enriched with botanical oils and vitamins.
• Suitable for natural, curly, coily and textured hair.
• Helps refresh the scalp without over-drying.
• Ideal for regular hair care routines.
• Leaves hair feeling clean and nourished.

How to Use

1. Wet hair thoroughly.
2. Apply a generous amount of shampoo.
3. Massage gently into the scalp and hair.
4. Work into a rich lather.
5. Rinse thoroughly.
6. Repeat if necessary and follow with your favourite DOO GRO conditioner.
7. Always follow the directions on the product packaging.

Why Choose DOO GRO Moisturizing Growth Shampoo?

DOO GRO Moisturizing Growth Shampoo combines gentle cleansing with nourishing moisture, making it ideal for hair that needs hydration without feeling heavy. Its vitamin-enriched formula helps leave hair soft, manageable, and refreshed, making it a great choice for natural and textured hair care routines.

Restore lasting moisture to dry, thirsty curls with As I Am DoubleButter Cream Daily Moisturizer 8oz (227g). This rich daily moisturising cream is specially formulated for curly, coily and textured hair, helping to replenish hydration, improve softness and reduce frizz without weighing hair down.

Infused with a nourishing blend of Shea Butter, Cocoa Butter, Coconut Oil, Jojoba Oil, Castor Oil, Sugar Beet Root, and Provitamin B5, the creamy formula helps strengthen hair, improve elasticity and seal in moisture. Ideal for everyday use, twist-outs, braid-outs and protective styles, it leaves hair feeling soft, manageable and naturally healthy-looking.

Perfect for natural, relaxed, colour-treated and transitioning hair, this moisture-rich cream helps minimise dryness and breakage while enhancing shine and improving overall hair health.

Key Benefits

• Deeply moisturises dry curls and coils
• Helps reduce frizz and dryness
• Improves softness and manageability
• Helps minimise hair breakage
• Seals in long-lasting moisture
• Adds healthy-looking shine
• Ideal for twist-outs, braid-outs and protective styles
• Suitable for natural, relaxed and colour-treated hair
• Rich formula without a greasy finish.

How to Use

1. Apply a small amount to clean, damp or dry hair.
2. Distribute evenly from roots to ends.
3. Focus on dry areas and hair ends.
4. Style as desired.
5. Use daily or as needed to maintain moisture.

Why Choose As I Am DoubleButter Cream?

As I Am DoubleButter Cream delivers intense daily hydration using a rich blend of natural butters and botanical oils. It helps restore moisture, strengthen fragile strands and improve curl definition while leaving hair soft, smooth and easy to style. Whether worn naturally or in protective styles, it supports healthier-looking curls with every use.

Create beautifully defined, soft and bouncy curls with As I Am Curling Jelly Coil & Curl Definer 8oz (227g). This lightweight styling jelly is specially formulated for curly, coily and textured hair, delivering long-lasting curl definition while helping to reduce frizz and shrinkage. Perfect for wash-and-go styles, twist-outs and finger coils, it enhances your natural curl pattern without leaving hair stiff or flaky.

Enriched with naturally derived moisturisers including Aloe Vera, Sugar Beet Root, Pectin and Vitamin E, the formula helps lock in moisture, improve curl elasticity and leave hair feeling soft, shiny and manageable. Suitable for everyday styling, it provides flexible hold with a natural finish.

Key Benefits

• Defines curls and coils with long-lasting hold
• Helps reduce frizz and shrinkage
• Locks in moisture for softer hair
• Adds natural shine and bounce
• Lightweight, non-greasy formula
• Ideal for wash-and-go styles
• Suitable for curls, coils and textured hair
• Helps improve curl stretch and manageability
• Leaves hair soft without stiffness or flakes.

How to Use

1. Apply to clean, damp hair.
2. Section hair and distribute evenly from roots to ends.
3. Scrunch or finger-style curls as desired.
4. Allow hair to air dry or diffuse on a low heat setting.
5. Do not disturb curls until completely dry for best definition.

Why Choose As I Am Curling Jelly?

As I Am Curling Jelly is designed to enhance your hair's natural curl pattern while keeping curls moisturised, defined, and frizz-free. Its lightweight botanical formula provides flexible hold without crunch, making it ideal for maintaining healthy-looking curls and coils every day.

Achieve rich, natural-looking colour with Bigen Permanent Powder Hair Color 46 Light Chestnut 6g. This permanent powder hair colour is specially formulated to provide excellent grey coverage while leaving your hair looking vibrant, smooth, and healthy.

The unique water-activated powder formula requires no ammonia, helping to minimise harsh odours during application while delivering long-lasting, even colour from root to tip. Shade 46 Light Chestnut creates a warm, natural chestnut brown finish that enhances your hair's natural beauty.

Ideal for first-time colouring or regular touch-ups, Bigen Permanent Powder Hair Color is suitable for most hair types and offers salon-quality results from the comfort of your home.

Key Benefits

• Permanent hair colour with long-lasting results
• Shade 46 – Light Chestnut
• Excellent grey hair coverage
• Water-activated powder formula
• Ammonia-free formula with no harsh odour
• Rich, natural-looking colour
• Smooth, even colour application
• Suitable for home use
• Ideal for root touch-ups and full-head colouring.

How to Use

1. Wear the enclosed gloves before preparation.
2. Mix the powder with the recommended amount of water according to the instructions.
3. Apply evenly to dry hair using the applicator brush.
4. Leave on for the recommended processing time.
5. Rinse thoroughly until the water runs clear.
6. Follow with conditioner for best results.

Always perform a skin allergy test 48 hours before each use.

Why Choose Bigen Permanent Powder Hair Color?

Bigen has been trusted worldwide for decades for its reliable, ammonia-free permanent hair colours. The innovative powder formula delivers rich, even colour with outstanding grey coverage while helping to maintain the hair's natural appearance. Shade 46 Light Chestnut is perfect for achieving a soft, warm brown tone with professional-quality results.

Create long-lasting, defined hairstyles with Ampro Pro Styl Curl Enhancer Gel Extra Dry 10oz. Designed for curly, coily, wavy, and textured hair, this professional styling gel provides extra strong hold to help keep your hairstyle in place while enhancing your natural curl pattern.

The lightweight, fast-drying formula helps control frizz, smooth flyaways, and define curls without leaving excessive residue or flakes. Ideal for wash-and-go styles, twist-outs, braid-outs, finger coils, slick ponytails, and edge styling, it delivers reliable performance with a clean, polished finish.

Whether you're styling for everyday wear or a special occasion, this gel offers durable hold while helping your curls look defined and healthy.

Key Benefits

• Extra strong hold for long-lasting hairstyles
• Enhances and defines curls, coils and waves
• Helps control frizz and flyaways
• Fast-drying formula
• Adds natural-looking shine
• Lightweight, non-sticky finish
• Helps minimise flaking when used as directed
• Suitable for natural, curly and textured hair.

How to Use

1. Apply to clean, damp or dry hair.
2. Work evenly through each section using your fingers or a comb.
3. Style as desired for curls, twists, braids or sleek looks.
4. Allow hair to air dry or use a diffuser for faster drying.
5. Reapply as needed when refreshing your style.

Why Choose Ampro Pro Styl Curl Enhancer Gel Extra Dry?

Ampro Pro Styl Curl Enhancer Gel Extra Dry is formulated for those who need dependable hold without sacrificing curl definition. Its extra-hold formula helps create sleek styles, defined curls, and controlled edges while maintaining a neat, professional finish.