Transform your hair with La Riche Directions Rose Red Hair Dye 88ml, a rich semi-permanent red-pink hair colour created for bold, expressive and creative looks.

Rose Red combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.

Part of the iconic Directions Hair Colour collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.

For the brightest and most intense Rose Red result, apply to bleached, pre-lightened or very light blonde hair. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.

Directions colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.

An excellent choice for anyone looking for a vibrant semi-permanent red hair dye without committing to permanent colour.

On darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.

• Vibrant Deep Magenta Tone: Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Conditioning Cream Matrix: Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.
• Zero Structural Lift or Damage: Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.
• Customisable Tonal Versatility: It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients. 
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

High-Impact Colour

• Directions Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.
• For stronger and more accurate colour, the starting hair should be sufficiently light.

Conditioning Formula

Directions colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.

No Developer Required

• Rose Red is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

Colour Mixing

• Directions colours are intermixable.
• Rose Red can be combined with compatible shades to create personalised:
  • Reds
  • Deep reds
  • Magentas
  • Pinks
  • Purples
  • Burgundy-inspired tones
  • Pastel variations

Always perform a strand test before applying a custom mixture throughout the hair.

How to Use

Before Colouring

• Always carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry the hair where directed.
3. Apply Directions Rose Red evenly using gloves and a tint brush.
4. Make sure the required hair is thoroughly saturated.
5. Leave the colour to process for the time stated on your product packaging.
6. Rinse thoroughly until excess colour has been removed.
7. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Rose Red Hair

To help preserve vivid colour:

• Avoid unnecessary frequent shampooing
• Wash with cooler water where practical
• Use shampoo and conditioner designed for coloured hair
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.

Why Choose Directions Hair Colour?

Directions has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.

The range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.

Create bold, fresh green hair with La Riche Directions Spring Green Hair Dye 88ml, a vibrant semi-permanent hair colour designed for creative, alternative and statement hairstyles.

Spring Green delivers a bright, lively green shade that works especially well on bleached, pre-lightened or very light blonde hair. The lighter and more even the starting base, the brighter and more noticeable the finished green result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning direct-dye formula deposits vivid colour while helping leave the hair feeling soft and manageable.

Ideal for full-head colour, green highlights, colour blocking, dip-dye effects, ombré styles, festival hair and alternative looks, Directions Spring Green allows you to achieve a distinctive temporary colour without committing to permanent dye.

Directions colours can also be mixed with compatible shades from the range, giving creative colourists the freedom to customise green, turquoise, lime and other unique colour combinations.

• Vibrant Grassy Shade: Delivers a lively, high-impact grassy tone that injects energetic, standout colour into your look. It works best on pre-lightened or bleached hair (level 9–10) to reach full neon-leaning saturation.
• Nourishing Cream Base: Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing pigments, ensuring hair is left smooth, soft, and shiny.
• Zero Structural Bond Alteration: Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bond matrix.
• It is frequently mixed with shades like Fluorescent Green or pastels to craft completely personalised custom gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

1. Always perform the manufacturer's recommended patch test and strand test before full application.
2. Wear protective gloves.
3. Protect clothing, towels, skin and surrounding surfaces from staining.
4. For the most vivid Spring Green result, ensure the hair is sufficiently and evenly pre-lightened before colouring.

Application

1. Wash and prepare the hair according to the manufacturer's instructions.
2. Towel dry where directed.
3. Apply Directions Spring Green evenly to the required sections using gloves and a tint brush where appropriate.
4. Make sure the hair is thoroughly saturated for an even result.
5. Leave the colour on for the processing time specified on your product packaging.
6. Rinse thoroughly with cool water until excess colour has been removed.
7. Do not mix Directions semi-permanent colour with peroxide.
8. Always follow the instructions printed on your 88ml tub.

Maintaining Spring Green Hair

To help maintain vivid green colour:

• Reduce unnecessary shampooing
• Wash with cooler water
• Use colour-care shampoo and conditioner
• Limit excessive heat styling
• Protect colour-treated hair from prolonged sun exposure
• Refresh the colour when required
• Semi-permanent colour gradually fades with washing.

Colour Mixing

Directions colours are designed to be intermixable.

Spring Green can be blended with compatible Directions shades to create customised greens, turquoise tones, lime-inspired colours and other creative combinations.

Always perform a strand test before applying a custom colour mixture throughout the hair.

• Ocular Restraints: For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.
• Allergen & Sensitivity Testing: Even though it is free from standard PPD developers, the formula relies on direct, active basic colorants. Always perform a localized 48-hour skin patch test and a strand test before full head application to check for underlying chemical sensitivities.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this creates a barrier that prevents optimal pigment alignment.
• Porosity & Staining Notice: Bright green fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing. Tip: Apply petroleum jelly around the hairline to block staining.
• Age Limitation: Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.

Create soft, delicate pink hair with La Riche Directions Pastel Pink Hair Dye 88ml, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.

Pastel Pink delivers a light, soft pink tone that works best on very light blonde, bleached or pre-lightened hair. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.

Part of the iconic Directions Hair Colour range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.

Perfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.

Directions shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.

• Subtle Candyfloss Tint: Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.
• Nourishing Conditioning Matrix: Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.
• No Long-Term Commitment: Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.
• Intermixable Versatility: Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.
• Clean & Clean Formulation Profile: 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

Colour Mixing

• Directions colours are designed to be intermixable.
• Pastel Pink may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.
• Always strand-test a custom mixture before applying it throughout the hair.

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.

Safety Warnings & Precautions

• Ocular Restraints: For external hair coloring use only. Do NOT dye eyelashes or eyebrows. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.
• Skin Patch Testing: Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.
• Mixing Prohibitions: Do not mix Directions hair dye with Peroxide or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.
• Porosity & Staining Notice: While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.
• Age Suitability: Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.