L'Oreal Serie Expert Curl Expression Cream-in-Jelly 250ml is a professional curl-defining hybrid formula designed to hydrate, sculpt and protect curls without weighing them down. Created with advanced curl-care technology, this cream-gel blend enhances natural texture, boosts definition and delivers long-lasting frizz control—perfect for wavy, curly and coily hair. Enriched with highly concentrated Glycerin, Urea H, and Hibiscus Seed Extract, it provides deep hydration while sealing in moisture for soft, bouncy, and glossy curls.

Whether you style naturally or diffuse, this lightweight curl-defining cream-gel gives curls a smooth, elongated, and frizz-free finish for up to 48 hours. Ideal for daily styling, it leaves hair shine-boosted, touchable, and beautifully controlled.

Key Features

1. Hybrid Cream-Gel Texture

Innovative cream-in-jelly formula combines nourishment with lightweight hold—perfect for defining curls without crunch or stiffness.

2. Deep Hydration with Glycerin & Urea H

Provides intense moisture and long-lasting hydration for curls prone to dryness.

3. Boosts Curl Definition

Enhances natural curl pattern, adds structure, and minimises frizz.

4. Anti-Humidity & Anti-Frizz Protection

Protects curls against humidity for smoother, more controlled results.

5. Adds Shine & Softness

Leaves curls soft, conditioned, and radiant with a healthy-looking shine.

6. Ideal for Diffusing or Air-Drying

Perfect for any curly styling routine, enhancing both natural and styled looks.

7. Professional Salon Formula

Trusted by stylists for effective curl care and long-lasting manageability.

How to Use

For Wavy, Curly & Coily Hair

1. Apply to clean, towel-dried hair.
2. Use a small amount and distribute evenly from mid-lengths to ends.
3. Scrunch curls upwards to encourage curl formation.
4. Style as desired: Air-dry for soft, natural curls. Diffuse for enhanced volume and definition.
5. Do not rinse.
6. For best results, combine with other Curl Expression products.

L’Oreal Serie Expert Curl Expression Leave-In 200ml is a professional curl-enhancing treatment created to deeply hydrate, define, and protect curls and coils. Designed for all curl types—from soft waves to tight coils—this lightweight cream delivers intense moisture without weighing hair down.

Infused with 2% Glycerin, Urea H, and Hibiscus Seed Extract, it nourishes the hair fibre, enhances elasticity, and boosts curl definition for long-lasting softness and bounce. The leave-in formula provides up to 230°C heat protection, making it ideal for diffusing, blow-drying or natural styling. Curls feel smoother, more defined, frizz-free, and visibly healthier with every use.

Key Features

• Deep Hydration for Curls & Coils: Formulated with 2% Glycerin and Urea H to replenish moisture and improve curl elasticity.
• Boosts Curl Definition & Softness: Enhances natural curl pattern for smoother, more defined, and bouncier curls.
• Heat Protection up to 230°C: Shields delicate curls from heat damage when using a diffuser or dryer.
• Anti-Frizz & Anti-Humidity Shield: Controls frizz throughout the day for polished, manageable curls.
• Lightweight Cream Texture: Moisturises without greasiness or heaviness—perfect for daily use.
• Enriched with Hibiscus Seed Extract: Strengthens and nourishes curls for improved shine and softness.
• Ideal for All Curl Types: Suitable for wavy, curly, and coily hair textures.

How to Use

For Waves, Curls & Coils

1. Start with clean, towel-dried hair.
2. Apply a generous amount evenly through mid-lengths to ends.
3. Detangle using fingers or a wide-tooth comb.

4. Style as desired:

   • Diffuse for enhanced curl definition

   • Air-dry for natural, frizz-free curls

5. Do not rinse.

Pro tip: Layer with Curl Expression styling products for maximum curl definition and hydration.

L'Oreal Serie Expert Silver Shampoo 300ml is a professional purple shampoo designed to neutralise yellow and brassy tones in grey, white, or light blonde hair. Infused with violet micro-pigments and amino acids, it enhances hair's natural shine while nourishing the fibre for a silky, cool-toned finish. Ideal for maintaining salon-fresh color between visits.

Benefits: 

• Neutralises yellow and brassy tones in grey, white, and light blonde hair.
• Enhances cool, silver, and ash tones for a vibrant, refreshed colour.
• Enriched with violet micro-pigments for instant toning effect.
• Contains amino acids to strengthen and protect hair fibres.
• Gently cleanses without drying out the hair.
• Leaves hair soft, shiny, and manageable.
• Ideal for natural, coloured, or highlighted light hair shades.

How to Use:

1. Wet your hair thoroughly.
2. Apply a small amount of the shampoo to your scalp and lengths.
3. Massage gently to work into a rich lather.
4. Leave on for 1–5 minutes, depending on desired neutralisation.
5. Rinse thoroughly.
6. Use 1–2 times per week to maintain cool tones and avoid over-toning.

Tip: Use gloves to prevent staining and follow with a conditioner or mask for extra softness.

Technology is enriched with magnesium in combination with a deep purple anti-yellowing agent. 

Recommended for: Grey, white, light blonde, or highlighted hair.

Protect and perfect your colour-treated hair with L'Oréal Serie Expert Vitamino Color 10 in 1 Perfecting Spray 190ml. This multi-benefit leave-in spray delivers 10 essential benefits in one easy step, including heat protection, frizz control, enhanced shine, detangling, and improved colour vibrancy. Enriched with resveratrol and panthenol, it helps shield hair from external aggressors while keeping it soft, smooth, and radiant. Ideal for all coloured hair types, this lightweight formula ensures salon-quality results with every use.

✅ Top 10 Benefits of Using the product:

1. Heat Protection – Shields hair from heat damage caused by styling tools.
2. Shine Enhancement – Boosts natural shine for radiant, glossy hair.
3. Frizz Control – Tames flyaways and smooths frizz for a polished finish.
4. Detangling – Makes combing easier and reduces breakage.
5. Colour Protection – Helps maintain colour vibrancy and longevity.
6. Hydration – Moisturises and nourishes dry, colour-treated hair.
7. Softness – Leaves hair feeling silky and smooth to the touch.
8. Easier Blow-Drying – Speeds up drying time and enhances manageability.
9. Hair Fibre Resurfacing – Helps improve hair texture and reduces damage signs.
10. Improved Hair Manageability – Makes styling easier and hair more manageable daily.

💧 How to Use:

1. Shake well before each use.
2. Apply to clean, towel-dried hair — spray evenly from mid-lengths to ends.
3. Do not rinse out.
4. Style as desired — blow-dry, air-dry, or use heat tools.
5. Can also be used on dry hair before styling for extra protection and shine.

💡 Tips:

• Use before heat styling to protect and enhance results.
• Ideal for daily use on colour-treated hair to maintain vibrancy and manageability.
  

Ideal for customers searching for colour-protect spray, heat protectant for dyed hair, 10-in-1 hair treatment, and L'Oréal Vitamino Color leave-in.

L'Oréal Serie Expert Vitamino Color Conditioner 200ml is a professional colour-protecting conditioner formulated to extend the life of colour-treated hair. Enriched with Resveratrol, a powerful antioxidant, this lightweight yet nourishing formula helps protect against colour fade, detangles effortlessly, and adds radiant shine. Hair feels soft, smooth, and vibrant after every use, with enhanced colour longevity and salon-fresh radiance.

🔍 Key Benefits:

• Protects and prolongs hair colour vibrancy.
• Enriched with Resveratrol to shield against environmental stress.
• Detangles and softens colour-treated hair.
• Adds a healthy shine without weighing hair down.
• Ideal for coloured, highlighted, or chemically treated hair.

How to Use:

1. Shampoo your hair using L'Oréal Vitamino Color Shampoo and rinse thoroughly.
2. Apply a small amount of conditioner to towel-dried hair, focusing on mid-lengths and ends.
3. Massage gently to distribute the product evenly.
4. Leave on for 2–3 minutes to allow the formula to work.
5. Rinse thoroughly with lukewarm water.

💡 For best results, use regularly with the full Vitamino Color range to preserve colour vibrancy and shine.

Revive and protect colour-treated hair with the L'Oréal Serie Expert Vitamino Colour A-OX Hair Mask 200ml—a professional, antioxidant-rich deep treatment designed to preserve vibrancy, boost shine, and strengthen hair from within. This luxurious mask replenishes moisture, smooths damaged fibres, and creates a protective shield to prevent colour fading caused by washing, UV exposure, and environmental stress.

Infused with the powerful A-OX complex, including Vitamin E, Neohespiridin, and Panthenol, it leaves hair noticeably softer, shinier, and more resilient. Ideal for customers searching for colour-protect hair mask, L’Oréal Vitamino Color treatment, or deep conditioning mask for coloured hair.

Benefits: 

• Protects and prolongs colour vibrancy.
• Deeply nourishes and hydrates colour-treated hair.
• Enriched with antioxidants: Resveratrol & Vitamin E (Tocopherol).
• Smoothens and adds a glossy, salon-finish shine.
• Ideal for coloured, highlighted, or chemically treated hair.
• Lightweight yet rich texture for weekly intensive care.

How to Use: 

1. Shampoo your hair with a colour-protect shampoo (like L'Oréal Vitamino Colour Shampoo) and rinse thoroughly.
2. Towel-dry your hair to remove excess water.
3. Apply a small amount of the mask evenly through mid-lengths and ends.
4. Leave on for 3–5 minutes to allow the formula to penetrate and nourish.
5. Rinse thoroughly with lukewarm water.

💡 Use 1–2 times per week for best colour protection and deep conditioning.

Transform your look with La Riche Directions Colour Hair Dye 88ml in Pink Flamingo, a vibrant semi-permanent hair dye loved by professionals and home users alike. This bright pink hair dye delivers intense, long-lasting color without ammonia, peroxide, or harsh chemicals, making it gentle on your hair. Ideal for bleached, pre-lightened, or naturally light hair tones, La Riche Directions ensures bold, fade-resistant results with a vegan and cruelty-free formula. Perfect for expressing individuality, this semi-permanent pink hair dye is one of the most popular shades in the Directions range, giving you salon-quality results from the comfort of your home.

Features

• Vibrant Pink Flamingo Shade – Bright, bold semi-permanent color for standout hair.
• Vegan & Cruelty-Free – Ethical hair dye with no animal testing.
• Conditioning Formula – Free from ammonia, peroxide, and harsh chemicals.
• Easy to Apply – Ready-to-use cream dye, no mixing required.
• Long-Lasting Color – Intense pigments with fade-resistant results.
• Versatile Use – Suitable for streaks, highlights, full-head color, or creative dye techniques.

How to Use

1. Pre-lighten hair for best results, especially if you want a bright, vibrant pink.
2. Shampoo and towel dry hair before application (do not condition).
3. Apply dye evenly using a tint brush or comb, making sure all strands are covered.
4. Leave for 15–30 minutes, depending on desired intensity.
5. Rinse thoroughly with warm water until it runs clear (do not shampoo).

Style as usual and enjoy your bold Pink Flamingo shade!

Transform your look with the soft, dreamy tones of La Riche Directions Semi-Permanent Hair Dye 88ml in Pastel Pink. Perfect for those who love subtle pastel shades with a playful twist, this gentle formula delivers long-lasting, vibrant color while keeping your hair nourished and healthy.

Loved by hairstylists and trendsetters worldwide, La Riche Directions Pastel Pink Hair Dye is vegan, cruelty-free, and made without harsh chemicals—making it a top choice for bold, creative, and eco-conscious styling.

Whether you’re experimenting with pastel tones, adding a hint of color, or completing a festival-ready look, this dye ensures soft, radiant, and eye-catching pink results.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.