L'Oreal Serie Expert Blondifier Mask 500ml is a nourishing resurfacing hair mask specially designed for blonde and highlighted hair. Enriched with Açai Polyphenols, it deeply conditions, restores softness, and enhances the multidimensional shine of blonde tones. Ideal for reviving dull, dry, or damaged hair, this professional treatment helps strengthen and smooth the hair fibre for a radiant, luminous blonde finish.

• 🌟 Enhances blonde radiance – Boosts shine and luminosity in natural, coloured, or highlighted blonde hair.
• Deep nourishment – Intensely hydrates dry or damaged strands without weighing them down.
• 🍇 Enriched with Açai Polyphenols – Antioxidant-rich formula helps protect and repair hair fibres.
• ✨ Smooths and softens – Improves hair texture, leaving it silky and easy to manage.
• 💪 Strengthens hair – Helps reduce breakage and maintains healthy, resilient blonde tones.
• ♀️ Salon-quality care – Professional mask treatment to maintain colour vibrancy and hair health between appointments.

How to Use L'Oreal Serie Expert Blondifier Mask 500ml:

1. Shampoo hair with L'Oreal Blondifier Shampoo and rinse thoroughly.
2. Apply the mask evenly to towel-dried hair, focusing on mid-lengths and ends.
3. Leave on for 3–5 minutes to allow the nourishing ingredients to penetrate.
4. Rinse thoroughly with lukewarm water.
5. Use 1–2 times per week for best results and long-lasting shine.

Tip: Comb through during application for even distribution and enhanced smoothness.

Boost the brilliance of your colour-treated hair with L'Oréal Serie Expert Color Vitamino Acidic Shine Sealer 400ml. This post-shampoo treatment is enriched with resveratrol and an acidic pH formula to help seal the hair cuticle, enhance shine, and lock in vibrant colour. Designed for use after shampooing, it smooths the hair fibre, tames frizz, and adds mirror-like shine in just seconds. Ideal for all colour-treated hair types, it leaves your hair feeling soft, lightweight, and salon-fresh with every use.

🌟 Key Benefits:

1. Seals the Cuticle: The acidic formula helps close the hair cuticle, making hair smoother and less porous.
2. Boosts Shine Instantly: Delivers a glass-like, radiant shine for colour-treated hair in just a few seconds.
3. Protects Colour Vibrancy: Helps lock in colour pigments, extending the life and intensity of your hair colour.
4. Enhances Softness: Leaves hair feeling silky, soft, and touchable after each use.
5. Detangles and Tames Frizz: Smooths the hair surface, reduces frizz, and makes detangling easier.
6. Lightweight Finish: Doesn’t weigh hair down—perfect for fine to thick colour-treated hair.
7. Quick Action Formula: Works in just 1 minute after shampooing—ideal for fast-paced routines.
8. Professional-Grade Results at Home: Delivers salon-quality gloss and care without the salon visit.

💧 How to Use:

1. Shampoo First: Wash your hair with L'Oréal Vitamino Color Shampoo or your preferred colour-protect shampoo.
2. Towel Dry: Gently squeeze out excess water and towel dry your hair.
3. Apply the Shine Sealer: Section your hair and apply the Acidic Shine Sealer evenly from mid-lengths to ends.
4. Use approximately 15–20 ml, depending on hair length and thickness.
5. Massage and Leave: Gently massage into hair. Leave on for 1–2 minutes.
6. Rinse Thoroughly: Rinse out completely with lukewarm water.
7. Style as Usual: Follow with your regular leave-in or styling products.

✅ Tip: Use 1–2 times per week for lasting colour radiance and mirror-like shine.

L'Oreal Serie Expert Silver Shampoo 300ml is a professional purple shampoo designed to neutralise yellow and brassy tones in grey, white, or light blonde hair. Infused with violet micro-pigments and amino acids, it enhances hair's natural shine while nourishing the fiber for a silky, cool-toned finish. Ideal for maintaining salon-fresh color between visits.

Benefits: 

• Neutralises yellow and brassy tones in grey, white, and light blonde hair.
• Enhances cool, silver, and ash tones for a vibrant, refreshed colour.
• Enriched with violet micro-pigments for instant toning effect.
• Contains amino acids to strengthen and protect hair fibres.
• Gently cleanses without drying out the hair.
• Leaves hair soft, shiny, and manageable.
• Ideal for natural, coloured, or highlighted light hair shades.

How to Use:

1. Wet your hair thoroughly.
2. Apply a small amount of the shampoo to your scalp and lengths.
3. Massage gently to work into a rich lather.
4. Leave on for 1–5 minutes, depending on desired neutralisation.
5. Rinse thoroughly.
6. Use 1–2 times per week to maintain cool tones and avoid over-toning.

Tip: Use gloves to prevent staining and follow with a conditioner or mask for extra softness.

Technology is enriched with magnesium in combination with a deep purple anti-yellowing agent. 

Recommended for: Grey, white, light blonde, or highlighted hair.

Protect and perfect your colour-treated hair with L'Oréal Serie Expert Vitamino Color 10 in 1 Perfecting Spray 190ml. This multi-benefit leave-in spray delivers 10 essential benefits in one easy step, including heat protection, frizz control, enhanced shine, detangling, and improved colour vibrancy. Enriched with resveratrol and panthenol, it helps shield hair from external aggressors while keeping it soft, smooth, and radiant. Ideal for all coloured hair types, this lightweight formula ensures salon-quality results with every use.

✅ Top 10 Benefits of Using the product:

1. Heat Protection – Shields hair from heat damage caused by styling tools.
2. Shine Enhancement – Boosts natural shine for radiant, glossy hair.
3. Frizz Control – Tames flyaways and smooths frizz for a polished finish.
4. Detangling – Makes combing easier and reduces breakage.
5. Colour Protection – Helps maintain colour vibrancy and longevity.
6. Hydration – Moisturises and nourishes dry, colour-treated hair.
7. Softness – Leaves hair feeling silky and smooth to the touch.
8. Easier Blow-Drying – Speeds up drying time and enhances manageability.
9. Hair Fibre Resurfacing – Helps improve hair texture and reduces damage signs.
10. Improved Hair Manageability – Makes styling easier and hair more manageable daily.

💧 How to Use:

1. Shake well before each use.
2. Apply to clean, towel-dried hair — spray evenly from mid-lengths to ends.
3. Do not rinse out.
4. Style as desired — blow-dry, air-dry, or use heat tools.
5. Can also be used on dry hair before styling for extra protection and shine.

💡 Tips:

• Use before heat styling to protect and enhance results.
• Ideal for daily use on colour-treated hair to maintain vibrancy and manageability.
  

L'Oréal Serie Expert Vitamino Color Conditioner 200ml is a professional colour-protecting conditioner formulated to extend the life of colour-treated hair. Enriched with Resveratrol, a powerful antioxidant, this lightweight yet nourishing formula helps protect against colour fade, detangles effortlessly, and adds radiant shine. Hair feels soft, smooth, and vibrant after every use, with enhanced colour longevity and salon-fresh radiance.

🔍 Key Benefits:

• Protects and prolongs hair colour vibrancy.
• Enriched with Resveratrol to shield against environmental stress.
• Detangles and softens colour-treated hair.
• Adds a healthy shine without weighing hair down.
• Ideal for coloured, highlighted, or chemically treated hair.

How to Use:

1. Shampoo your hair using L'Oréal Vitamino Color Shampoo and rinse thoroughly.
2. Apply a small amount of conditioner to towel-dried hair, focusing on mid-lengths and ends.
3. Massage gently to distribute the product evenly.
4. Leave on for 2–3 minutes to allow the formula to work.
5. Rinse thoroughly with lukewarm water.

💡 For best results, use regularly with the full Vitamino Color range to preserve colour vibrancy and shine.

L'Oréal Serie Expert Vitamino Color A-OX Mask 200ml nourishes and protects colour-treated hair, enhancing vibrancy, softness, and long-lasting shine.

Benefits: 

• Protects and prolongs colour vibrancy.
• Deeply nourishes and hydrates colour-treated hair.
• Enriched with antioxidants: Resveratrol & Vitamin E (Tocopherol).
• Smoothens and adds a glossy, salon-finish shine.
• Ideal for coloured, highlighted, or chemically treated hair.
• Lightweight yet rich texture for weekly intensive care.

How to Use: 

1. Shampoo your hair with a colour-protect shampoo (like L'Oréal Vitamino Color Shampoo) and rinse thoroughly.
2. Towel-dry your hair to remove excess water.
3. Apply a small amount of the mask evenly through mid-lengths and ends.
4. Leave on for 3–5 minutes to allow the formula to penetrate and nourish.
5. Rinse thoroughly with lukewarm water.

💡 Use 1–2 times per week for best colour protection and deep conditioning.

Transform your look with La Riche Directions Colour Hair Dye 88ml in Pink Flamingo, a vibrant semi-permanent hair dye loved by professionals and home users alike. This bright pink hair dye delivers intense, long-lasting color without ammonia, peroxide, or harsh chemicals, making it gentle on your hair. Ideal for bleached, pre-lightened, or naturally light hair tones, La Riche Directions ensures bold, fade-resistant results with a vegan and cruelty-free formula. Perfect for expressing individuality, this semi-permanent pink hair dye is one of the most popular shades in the Directions range, giving you salon-quality results from the comfort of your home.

Features

• Vibrant Pink Flamingo Shade – Bright, bold semi-permanent color for standout hair.
• Vegan & Cruelty-Free – Ethical hair dye with no animal testing.
• Conditioning Formula – Free from ammonia, peroxide, and harsh chemicals.
• Easy to Apply – Ready-to-use cream dye, no mixing required.
• Long-Lasting Color – Intense pigments with fade-resistant results.
• Versatile Use – Suitable for streaks, highlights, full-head color, or creative dye techniques.

How to Use

1. Pre-lighten hair for best results, especially if you want a bright, vibrant pink.
2. Shampoo and towel dry hair before application (do not condition).
3. Apply dye evenly using a tint brush or comb, making sure all strands are covered.
4. Leave for 15–30 minutes, depending on desired intensity.
5. Rinse thoroughly with warm water until it runs clear (do not shampoo).

Style as usual and enjoy your bold Pink Flamingo shade!

Transform your look with the soft, dreamy tones of La Riche Directions Semi-Permanent Hair Dye 88ml in Pastel Pink. Perfect for those who love subtle pastel shades with a playful twist, this gentle formula delivers long-lasting, vibrant color while keeping your hair nourished and healthy.

Loved by hairstylists and trendsetters worldwide, La Riche Directions Pastel Pink Hair Dye is vegan, cruelty-free, and made without harsh chemicals—making it a top choice for bold, creative, and eco-conscious styling.

Whether you’re experimenting with pastel tones, adding a hint of color, or completing a festival-ready look, this dye ensures soft, radiant, and eye-catching pink results.

Key Features

• Pastel Pink shade – soft, delicate color for a trendy, playful style
• 100% Vegan & Cruelty-Free – no animal testing
• Gentle semi-permanent formula – ammonia-free, peroxide-free
• Perfect for bleached or pre-lightened hair for maximum effect
• 88ml resealable tub – multiple applications per container
• Fade-out dye – color gradually washes out, allowing easy restyling

How to Use

1. Shampoo hair thoroughly and towel dry (avoid conditioner).
2. Apply the Pastel Pink dye evenly using a tint brush or gloved hands.
3. Leave on for 15–30 minutes, depending on desired intensity.
4. Rinse thoroughly with cool water until the water runs clear.
5. Style and enjoy your fresh pastel look!

💡 Pro Tip: For best results, apply to pre-lightened or bleached hair.