La Riche Directions Denim Blue Semi-Permanent Hair Dye 88ml

Create a cool, contemporary colour transformation with La Riche Directions Denim Blue Hair Dye 88ml, a distinctive semi-permanent blue hair colour featuring subtle silvery-grey undertones.

Inspired by the cool appearance of classic denim, Denim Blue delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.

Part of the iconic Directions Hair Colour range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the most vibrant and colour-accurate Denim Blue result, apply to bleached, pre-lightened or very light blonde hair. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.

An excellent choice for anyone wanting a fashionable semi-permanent blue hair dye without committing to permanent colour.

On darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.

• Smoky Denim Finish: Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.
• Conditioning Cream Formula: Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• No Hair Damage: Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.
• Intermixable Versatility: It can be combined with pastels or other blues/greens to customize smoke and shadow gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).

Cool Denim Blue Colour

Directions describes Denim Blue as a mid-tone blue with a silvery-grey tone, inspired by the appearance of classic denim jeans.

It is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.

Conditioning Formula

Directions hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.

No Developer Required

• Denim Blue is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

How to Use

•  Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry where directed.
3. Apply Directions Denim Blue evenly using a tint brush.
4. Thoroughly saturate all sections you wish to colour.
5. Work the colour evenly through the hair.
6. Leave to process for the time stated on your packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Dry and style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the application instructions printed on your actual 88ml product.

Maintaining Denim Blue Hair

To help maintain the colour:

• Avoid unnecessary frequent shampooing
• Use cooler water where practical
• Choose shampoo and conditioner for colour-treated hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Avoid harsh clarifying shampoos unless trying to fade the colour
• Refresh the shade when required

Directions do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.