Create a soft, dreamy colour transformation with La Riche Directions Lilac Hair Dye 88ml, a beautiful semi-permanent pastel purple hair colour designed for delicate, creative and alternative looks.

Lilac delivers an enchanting pale purple shade with a soft, cool-toned finish, making it ideal for pastel hair, lavender-inspired styles, festival looks, alternative fashion or a complete lilac hair transformation.

Part of the iconic Directions Hair Colour range, Lilac uses a conditioning direct-dye formula that deposits colour while helping leave the hair feeling soft, smooth and manageable.

Because Lilac is a light pastel shade, it works best on a very pale, pre-lightened or bleached base. For the clearest and most accurate pastel-lilac result, the hair should be evenly lightened to a very light blonde.

Results will vary according to your starting hair colour, level of pre-lightening, hair condition, porosity and previous colour treatments.

Directions shades are fully intermixable, giving creative colourists and confident home users the freedom to combine Lilac with compatible pinks, purples, blues, silvers or toners to create personalised pastel colour combinations.

Ideal for anyone looking for a soft semi-permanent lilac hair dye without committing to permanent colour.

Lilac is a light colour and is generally not intended to produce a vivid pastel result on dark untreated hair.

• Conditioning Formula: Built-in conditioning properties leave hair soft, smooth, glossy, and frizz-free.
• No Harsh Chemicals: Completely free from ammonia, peroxide, and PPD, preventing chemical structural damage.
• 100% Vegan & Cruelty-Free: PETA-certified vegan formulation, strictly not tested on animals.
• Fully Inter-mixable: Can be seamlessly mixed with other Directions shades to create a unique custom pastel look.

Pale Pastel Purple Colour

Directions Lilac offers a delicate pale-purple result rather than the deep saturation of shades such as Violet, Deep Purple or Plum.

This makes it ideal for customers who want a softer pastel aesthetic.

Conditioning Formula

Directions colours use a conditioning cream formula designed to deposit colour while helping leave the hair feeling soft and smooth.

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect skin, clothes, towels and nearby surfaces against staining.
• For an accurate Lilac result, ensure the hair is sufficiently and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with your product.
2. Towel dry where directed.
3. Wear suitable protective gloves.
4. Apply Directions Lilac evenly using a tint brush.
5. Thoroughly saturate each section you wish to colour.
6. Ensure even distribution from roots to ends where appropriate.
7. Allow the product to process according to the instructions on your packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the directions printed on the actual 88ml product you are selling.

Maintaining Lilac Hair

Pastel colours generally require more maintenance than deeper shades.

Safety Warnings & Precautions

• Do NOT Use on Facial Hair: Do not apply to eyebrows or eyelashes to prevent ocular complications.
• Eye Contact: If the product accidentally contacts your eyes, rinse immediately and thoroughly with clean water.
• Allergic Reaction & Sensitivity: May cause allergic skin reactions. Always perform a patch test prior to your full application.
• Do NOT Mix with Peroxide: This product is ready to use and must never be combined with oxidizing creams or developers.
• Staining Advisory: Highly pigmented cream that can heavily stain skin, clothes, towels, bedding, and plastic surfaces. Always wear rubber or plastic protective gloves.
• Age Guidance: Not recommended for young children; suggested for ages 16 and older.
• Pregnancy & Breastfeeding: Product application is not recommended while pregnant or breastfeeding.

Transform your hair with the rich, multidimensional colour of La Riche Directions Plum Hair Dye 88ml, a bold semi-permanent purple hair colour combining deep red and blue tones for a distinctive plum-inspired finish.

Plum delivers a sophisticated red-purple shade that balances warm red tones with cooler blue-violet notes. The result is a rich fashion colour ideal for anyone looking for plum, purple, berry, wine-inspired or alternative hair.

Part of the iconic Directions Hair Colour range, Plum is a direct semi-permanent dye with a conditioning cream formula designed to deposit vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the brightest and most colour-accurate Plum result, apply to bleached, pre-lightened or very light blonde hair. Because Plum is a deeper shade, it may also create visible purple or red-purple tones on some darker bases, although results will be more subtle.

The finished colour will vary according to your starting hair shade, level of pre-lightening, hair condition, porosity and previous colour treatments.

Directions colours are fully intermixable, allowing Plum to be blended with compatible reds, purples, pinks and blues to create personalised berry, burgundy, violet, magenta and red-purple shades.

Ideal for creative colour enthusiasts, alternative hairstyles and anyone wanting a rich semi-permanent plum hair dye without committing to permanent colour.

For maximum colour intensity, apply to a light and evenly pre-lightened base.

On darker hair, Plum may create a subtler purple, berry or red-purple tint.

• Conditioning Base: Formulated as a conditioning treatment that simultaneously deposits rich pigment while leaving hair soft, smooth, and frizz-free.
• Zero Damage: Formulated completely free from ammonia, peroxide, or PPD to protect hair health.
• Cruelty-Free & Vegan: 100% vegan formula and strictly never tested on animals.
• Bespoke Mixing: Fully inter-mixable with all other Directions shades to create customised tones.

How to Use

Before Colouring

Carry out the manufacturer's recommended patch test and strand test before full application.

Wear suitable protective gloves.

Protect skin, clothing, towels and surrounding surfaces from staining.

For maximum Plum intensity, ensure the hair is sufficiently and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable protective gloves.
4. Apply Directions Plum evenly using a tint brush.
5. Thoroughly saturate each section to be coloured.
6. Work the colour evenly through the hair.
7. Leave to process according to the instructions printed on your packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.