Achieve powerful, long-lasting style with Goldwell StyleSign Roughman Cream Paste 100ml – the professional strong hold styling paste that delivers instant control and a natural matte finish.

This advanced formula provides extra firm hold without stickiness or residue, while protecting your hair from humidity, frizz, and heat damage. Perfect for defining, shaping, and sculpting hairstyles with a clean, natural look.

Suitable for all hair types, especially short to medium-length hair, Roughman Cream Paste is your go-to product for flexible, all-day hold that keeps your hair looking effortlessly styled.

• Strong, long-lasting hold: Keeps your style in place all day.
• Matte, natural finish: Creates a modern, textured look.
• Lightweight formula: Non-greasy and residue-free.
• Humidity resistant: Protects against frizz and moisture.
• Heat protection: Shields hair from styling tools.
• Flexible styling: Easy to reshape throughout the day.

How to Use: Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.

Technology (part of features and benefits):

All Goldwell Styling products contain patented FlexShine Technology.

Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,
Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Elastomer: Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.

Bamboo Protein: Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.

Styling Polymers: Styling Polymers are essential to any styling product, a variety of setting polymers are used to create stronghold and style memory.

StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair using professionally in the salon or for styling at home.

Camille Rose Spiked Honey Curl Define Mousse is a lightweight, 4-in-1 styling foam designed to define curls, add shine, and deeply hydrate natural hair. Infused with nourishing honey and strengthening nettle root, this versatile mousse enhances curl definition while providing long-lasting hold without crunch or residue. Perfect for wash-and-go styles, twist-outs, braid-outs, and rod sets, it leaves hair soft, bouncy, and frizz-free. Ideal for all curl types, this sulfate-free, paraben-free formula promotes healthy, shiny, and manageable curls every time.

Key Benefits:

• Defines and holds curls without flaking.
• Moisturizes and strengthens with honey and nettle root.
• Lightweight formula for soft, touchable hair.
• Free of sulfates, parabens, and phthalates.
• Great for all natural hair textures

The honey helps soften, smooth, and hydrate strands, while the nettle root enhances shine and improves overall hair health.

It provides intense conditioning, texture definition, effortless styling, and everyday refreshing.

How To Use: Apply a generous amount onto freshly washed and conditioned strands. Style hair. Can be used on wash-and-go’s, braid outs, twist outs, rodsets and many more protective styles! Allow to fully dry before fluffing.

Motions Professional Hair Relaxer Regular Classic formula for medium hair textures, conditions as it straightens. No-base formulation contains cationic conditioners that lock onto each strand, protecting and hydrating the hair throughout the relaxing process. Natural humectants help restore hair's moisture balance, leaving it looking smooth, silky, and luxurious.

• “Cationic” Conditioning System: Positively charged conditioners bond to negatively charged hair strands, offering protection and hydration throughout the process.
• Humectant-Enriched: Contains natural humectants to help retain moisture and prevent dryness, leaving hair smooth, silky, and manageable.
• Results: Promotes straight, shiny, soft hair without the over-drying effects common to harsh relaxers.

Typical Application Process

1. Protective prep: Apply protective cream around hairline and nape; separate hair into sections.
2. Application: Wearing gloves, apply from roots to ends—starting at nape, finishing at hairline.
3. Smoothing: Gently smooth each section as the relaxer processes.
4. Rinse & Neutralize: Once hair reaches desired straightness, rinse thoroughly with warm water, apply conditioner (e.g., Motions Moisture Plus) for ~10 minutes, rinse again.
5. Shampoo: Use Motions Classic neutralizing shampoo twice, rinse, and blot dry. Careful not to manipulate hair while fully wet.

Benefits & Cautions

Pros:

• Rich conditioning for softer, smoother hair.
• Retains moisture with fewer harsh effects.
• Professional-grade performance

Cons:

• Contains chemical relaxer ingredients—caution required.
• Not suitable for damaged, bleached, or color-treated hair.
• Possible irritation with improper use—always perform a strand and scalp test.

Motions Hair Relaxer Super delivers professional-strength hair relaxing power for coarse, resistant, and thick hair types. Formulated with shea butter and coconut oil, this super hair relaxer cream gently straightens and conditions hair, leaving it smooth, manageable, and shiny. Perfect for at-home use or salon professionals, it provides consistent results while minimizing breakage and dryness.

This Motions super strength relaxer is ideal for anyone seeking a long-lasting, straight hair solution without compromising hair health. Trusted by stylists, this relaxer is a go-to for achieving sleek, frizz-free styles that last.

Benefits:

• Effectively relaxes coarse and resistant hair.
• Enriched with coconut oil, shea butter & silk protein.
• Adds moisture, shine, and softness.
• No-base formula for easy application.
• Reduces frizz and breakage.

How to Use:

1. Preparation: Wear gloves. Perform a strand test before full application. Do not shampoo before relaxing.
2. Application: Apply relaxer evenly to new growth, starting from the back of the head. Avoid scalp contact.
3. Smoothing: After full application, smooth hair gently using fingers or the back of a comb.
4. Timing: Follow timing guide on the packaging based on hair type (usually 10–15 mins).
5. Rinsing: Rinse thoroughly with warm water.
6. Neutralizing: Apply a neutralizing shampoo to stop the chemical process and restore pH.
7. Condition: Follow with a deep conditioner for best results.

Instantly boost volume and add texture to long or short hair using Fudge Professional Elevate Hair Powder.

This backcomb in a bottle formula will allow you to achieve the volume you want without any frizz. The Hydrolyzed Wheat Protein in the product, used to retain moisture, means the hair can be re-styled throughout the day whenever necessary without having to add more product.

Benefits:

• Instantly Adds Volume And Texture.
• Hold Factor 6.
• Used To Sculpt Hair Into the Desired Style.
• Suitable For All Hair Types.

How to Use: Simply Shake And Apply To Achieve Added Height And Root Lift With Its Lightweight Yet Potent Formula. Experience An Instant Boost In Volume And Texture For Even The Finest Of Hair, All Without The Necessity Of Backcombing.

ELEVEN Australia Hydrate My Hair Conditioner 300ml is a deeply moisturizing formula designed to repair, soften, and protect dry, frizzy, or damaged hair. Enriched with avocado oil, hydrolyzed wheat protein, and amino acids, it restores hydration while improving shine, elasticity, and smoothness. Ideal for curly, wavy, thick, or colour-treated hair, this lightweight conditioner tames frizz, prevents breakage, and keeps hair soft and manageable in all climates.

Key Features:

• Deep Moisture Repair – Replenishes hydration for dry and dehydrated hair
• Frizz Control & Smoothness – Tames flyaways and improves texture
• Colour-Treated Hair Safe – Protects and preserves colour vibrancy
• Strengthening Formula – Helps reduce damage and breakage
• Lightweight & Non-Greasy – Leaves hair soft without build-up
• Natural Oil & Protein Blend – Avocado oil and wheat protein for shine and strength
• Suitable for All Hair Types – Perfect for curly, wavy, thick, or processed hair

How to Use:

1. Shampoo First: Start with wet, clean hair after shampooing.
2. Apply to Mid-Lengths & Ends: Massage a generous amount through hair.
3. Leave for 2–3 Minutes: Allow nourishment and moisture to absorb.
4. Rinse Thoroughly: Use lukewarm water for best results.
5. Style as Usual: Pair with matching shampoo or leave-in products.

Achieve ultra-light, brilliant blonde results with TIGI True Light White Hair Bleach Powder 500g. This professional-grade bleaching powder is formulated to lift hair color quickly and evenly while minimizing damage. Its white powder formula ensures maximum purity and effectiveness, giving you a clean, bright base perfect for further coloring or highlights. Ideal for salon and home use, TIGI True Light delivers powerful lightening without harshness, leaving hair healthy, soft, and ready for your next style.

Key Benefits:

• Up to 7 Levels of Lift: Achieve significant lightening without the need for heat.
• Gentle Formulation: Contains hydrolyzed keratin and aloe vera to minimize hair damage.
• Nourishing Additives: Infused with amino acids, chamomile, and sugar crystals to nourish hair, calm the scalp, and add shine.
• Zero Dust Technology: Reduces airborne particles, providing a safer working environment.
• Versatile Application: Suitable for both on-scalp and off-scalp applications.
• Ideal for Color Correction: Helps in achieving clean, even blonde tones, making it perfect for color correction.

How to use:

• Mix the TIGI True Light White Hair Bleach Powder with the appropriate volume developer (usually 20 or 30 volume) in a non-metallic bowl until you get a smooth, creamy consistency.
• Apply the mixture evenly to dry, unwashed hair or the desired sections using a brush.
• Leave on for 20-45 minutes, checking the hair frequently to avoid over-processing.
• Once the desired lift is achieved, rinse thoroughly with lukewarm water.
• Follow with a gentle shampoo and conditioner to nourish the hair.
• Use caution and perform a strand test before full application to ensure desired results.

The Dark & Lovely No-Lye Conditioning Relaxer Super Kit is specially formulated for coarse, thick, and resistant hair textures, providing a smooth, sleek finish with deep conditioning care. This no-lye relaxer gently straightens hair while nourishing it with shea butter and vitamin E to prevent dryness and breakage. Designed to soften tough hair strands, it delivers long-lasting straightness, shine, and manageability.

Perfect for at-home use, this comprehensive kit ensures professional results by moisturizing and protecting hair throughout the relaxing process, leaving hair healthy, strong, and beautifully relaxed.

• 💪 Designed for Coarse, Thick Hair – Effectively relaxes tough, resistant hair textures.
• 🌿 No-Lye Formula – Gentle on scalp while providing strong relaxing power.
• 💧 Deep Conditioning – Infused with shea butter and vitamin E to nourish and moisturize hair.
• ✨ Smooth & Manageable Hair – Leaves hair silky, shiny, and easy to style.
• 🔒 Protects Against Breakage – Strengthens hair to reduce damage during and after relaxing.
• 🏠 Complete At-Home Kit – Contains everything needed for safe, salon-quality relaxing at home.
• ✅ Long-Lasting Results – Maintains straightness and softness for weeks.

This kit contains:

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.