Create a rich, dramatic colour transformation with La Riche Directions Dark Tulip Hair Dye 88ml, a deep semi-permanent red-purple hair colour combining luxurious wine-red, burgundy and violet tones.

Dark Tulip is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for burgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair without committing to permanent colour.

Part of the iconic Directions Hair Colour range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.

Because Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the most vivid, colour-accurate result, however, apply to bleached, pre-lightened or light blonde hair.

The final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.

Directions colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.

Ideal for creative colour enthusiasts, alternative styles and anyone wanting a rich semi-permanent burgundy hair dye with striking red-violet depth.

• Elegant Wine-Red Shade: Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.
• Conditioning Cream Emulsion: Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.
• Zero Hair Damage: Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo and prepare the hair according to the instructions supplied with the product.
2. Towel dry where directed.
3. Wear suitable gloves.
4. Apply Directions Dark Tulip evenly using a tint brush.
5. Thoroughly saturate the sections you want to colour.
6. Distribute the colour evenly through the hair.
7. Leave the colour to develop for the time stated on the original packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions hair colour with peroxide or oxidising developer.

Always follow the instructions printed on your actual 88ml product.

Maintaining Dark Tulip Hair

To help maintain your burgundy-red colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo designed for colour-treated hair
• Use conditioner suitable for coloured hair
• Limit harsh clarifying shampoos
• Reduce excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing.

Directions does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Transform your hair with La Riche Directions Rose Red Hair Dye 88ml, a rich semi-permanent red-pink hair colour created for bold, expressive and creative looks.

Rose Red combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.

Part of the iconic Directions Hair Colour collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.

For the brightest and most intense Rose Red result, apply to bleached, pre-lightened or very light blonde hair. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.

Directions colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.

An excellent choice for anyone looking for a vibrant semi-permanent red hair dye without committing to permanent colour.

On darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.

• Vibrant Deep Magenta Tone: Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Conditioning Cream Matrix: Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.
• Zero Structural Lift or Damage: Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.
• Customisable Tonal Versatility: It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients. 
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

High-Impact Colour

• Directions Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.
• For stronger and more accurate colour, the starting hair should be sufficiently light.

Conditioning Formula

Directions colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.

No Developer Required

• Rose Red is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

Colour Mixing

• Directions colours are intermixable.
• Rose Red can be combined with compatible shades to create personalised:
  • Reds
  • Deep reds
  • Magentas
  • Pinks
  • Purples
  • Burgundy-inspired tones
  • Pastel variations

Always perform a strand test before applying a custom mixture throughout the hair.

How to Use

Before Colouring

• Always carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry the hair where directed.
3. Apply Directions Rose Red evenly using gloves and a tint brush.
4. Make sure the required hair is thoroughly saturated.
5. Leave the colour to process for the time stated on your product packaging.
6. Rinse thoroughly until excess colour has been removed.
7. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Rose Red Hair

To help preserve vivid colour:

• Avoid unnecessary frequent shampooing
• Wash with cooler water where practical
• Use shampoo and conditioner designed for coloured hair
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.

Why Choose Directions Hair Colour?

Directions has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.

The range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.