Refresh your look with La Riche Directions Lavender Hair Dye 88ml, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.

The conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.

For the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.

• Cool Pastel Tonal Balance: Delivers a soft, calming pastel lilac/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.
• Conditioning Cream Emulsion: Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.
• Zero Structural Lift or Damage: Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Compatibility: It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

Key Features

• Lavender shade: Soft pink-purple tones.
• Semi-permanent colour: Fades gradually; longevity varies.
• Conditioning formula: Helps keep hair feeling soft.
• Vegan-friendly and cruelty-free.
• Mixable shades: Blend with other Directions colours.
• 88ml pot: For your next lavender colour refresh.

How to Use

1. Read the instructions supplied with your pot and complete the recommended skin patch and strand tests.
2. Shampoo your hair, skip conditioner and towel-dry.
3. Wear protective gloves and protect clothing and surrounding surfaces.
4. Section your hair and apply evenly using a tint brush.
5. Leave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.
6. Rinse thoroughly with warm water, keeping the rinse away from your face.

Care and Precautions

Do not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.

For external hair colouring use only. Do NOT use to dye eyelashes or eyebrows. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.

Create a cool, contemporary colour transformation with La Riche Directions Denim Blue Hair Dye 88ml, a distinctive semi-permanent blue hair colour featuring subtle silvery-grey undertones.

Inspired by the cool appearance of classic denim, Denim Blue delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.

Part of the iconic Directions Hair Colour range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.

For the most vibrant and colour-accurate Denim Blue result, apply to bleached, pre-lightened or very light blonde hair. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.

Directions colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.

An excellent choice for anyone wanting a fashionable semi-permanent blue hair dye without committing to permanent colour.

On darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.

• Smoky Denim Finish: Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.
• Conditioning Cream Formula: Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.
• No Hair Damage: Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.
• Intermixable Versatility: It can be combined with pastels or other blues/greens to customize smoke and shadow gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).

Cool Denim Blue Colour

Directions describes Denim Blue as a mid-tone blue with a silvery-grey tone, inspired by the appearance of classic denim jeans.

It is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.

Conditioning Formula

Directions hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.

No Developer Required

• Denim Blue is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

How to Use

•  Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry where directed.
3. Apply Directions Denim Blue evenly using a tint brush.
4. Thoroughly saturate all sections you wish to colour.
5. Work the colour evenly through the hair.
6. Leave to process for the time stated on your packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Dry and style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the application instructions printed on your actual 88ml product.

Maintaining Denim Blue Hair

To help maintain the colour:

• Avoid unnecessary frequent shampooing
• Use cooler water where practical
• Choose shampoo and conditioner for colour-treated hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Avoid harsh clarifying shampoos unless trying to fade the colour
• Refresh the shade when required

Directions do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.

Turn up the colour with La Riche Directions Neon Blue Hair Dye 88ml, a bold semi-permanent blue hair colour created for vivid, alternative and expressive hairstyles.

Neon Blue delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.

Part of the iconic Directions Hair Colour collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.

For the brightest, most vibrant Neon Blue result, apply to bleached, pre-lightened or very light blonde hair. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.

Benefits:

• Vibrant Electric Shade: Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Nourishing Cream Base: Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.
• Zero Hair Damage: Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).

How to Use

Before Colouring

• Carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions on the product.
2. Towel dry where directed.
3. Apply Directions Neon Blue evenly using a tint brush or suitable applicator.
4. Thoroughly saturate the sections you want to colour.
5. Distribute the colour evenly from roots to ends where appropriate.
6. Leave to process for the time stated on the packaging.
7. Rinse thoroughly until excess colour has been removed.
8. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Neon Blue Hair

To help preserve vivid blue colour:

• Avoid washing more often than necessary
• Use cooler water where practical
• Choose shampoo and conditioner formulated for coloured hair
• Limit excessive heat styling
• Protect coloured hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.

For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.