Achieve powerful, long-lasting style with Goldwell StyleSign Roughman Cream Paste 100ml – the professional strong hold styling paste that delivers instant control and a natural matte finish.

This advanced formula provides extra firm hold without stickiness or residue, while protecting your hair from humidity, frizz, and heat damage. Perfect for defining, shaping, and sculpting hairstyles with a clean, natural look.

Suitable for all hair types, especially short to medium-length hair, Roughman Cream Paste is your go-to product for flexible, all-day hold that keeps your hair looking effortlessly styled.

• Strong, long-lasting hold: Keeps your style in place all day.
• Matte, natural finish: Creates a modern, textured look.
• Lightweight formula: Non-greasy and residue-free.
• Humidity resistant: Protects against frizz and moisture.
• Heat protection: Shields hair from styling tools.
• Flexible styling: Easy to reshape throughout the day.

How to Use: Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.

Technology (part of features and benefits):

All Goldwell Styling products contain patented FlexShine Technology.

Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,
Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Elastomer: Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.

Bamboo Protein: Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.

Styling Polymers: Styling Polymers are essential to any styling product, a variety of setting polymers are used to create stronghold and style memory.

StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair using professionally in the salon or for styling at home.

Goldwell Topchic 12% - Improved consistency for the ideal spreadability and perfect adherence to the hair. Improved bottle shape for ideal handling, optimal squeezing, and perfect compatibility with the Can System.

Perfect Performance can only be guaranteed by using both Topchic Color and Topchic lotion. With the repair of IntraLipid technology.

Groganics Featherlite Hair Loss Thinning Volume Conditioner 8oz is specially formulated to strengthen and volumize thinning hair. Enriched with natural botanical extracts and nourishing oils, this lightweight conditioner helps reduce breakage, promotes healthy scalp balance, and adds body without weighing hair down. Ideal for fine or thinning hair, it leaves hair feeling fuller, softer, and more manageable with every wash.

Benefits:

• Strengthens and nourishes thinning, fragile hair.
• Adds volume and body without heaviness.
• Helps reduce hair breakage and shedding.
• Promotes a healthy scalp environment.
• Lightweight, non-greasy formula for daily use.
• Enhances softness, shine, and manageability.
• Ideal for fine, thinning, or chemically treated hair.

How to Use:

1. After shampooing, apply a generous amount of Groganics Featherlite Conditioner to wet hair.
2. Gently massage into scalp and work through the lengths and ends.
3. Leave on for 2–3 minutes to allow ingredients to penetrate.
4. Rinse thoroughly with warm water.
5. Use regularly for best results.

Nourish and strengthen dry, fragile hair with Groganics Hair Gro-N-Wild Conditioning Creme 6oz, a rich moisturising treatment specially formulated to help improve softness, manageability, and healthier-looking hair growth.

Infused with botanical conditioning ingredients, this lightweight cream helps moisturise the scalp and strands while reducing dryness, breakage, and brittleness. Ideal for natural, relaxed, curly, coily, and textured hair, it helps smooth frizz, improve shine, and support stronger-looking hair without greasy build-up.

Perfect for daily moisture care, protective styling, and scalp conditioning routines, Groganics Hair Gro-N-Wild Conditioning Creme leaves hair softer, smoother, and easier to style.

Key Benefits

• Helps moisturise dry hair and scalp.
• Improves softness and manageability.
• Helps reduce breakage and dryness.
• Supports healthier-looking hair growth.
• Adds healthy-looking shine.
• Suitable for natural and textured hair types.

How to Use

1. Apply a small amount to scalp and hair.
2. Massage gently into scalp and strands.
3. Comb through evenly and style as desired.
4. Use daily or as needed for moisture care.

💡 Ideal for protective styles and daily scalp hydration.

Groganics Head Full of Hair Volumizing Creme 6oz is a powerful scalp treatment and thickening formula designed to promote healthy hair growth. Enriched with natural herbs, oils, and phytonutrients, this lightweight cream nourishes the scalp, strengthens hair at the root, and helps reduce breakage and thinning. Ideal for people experiencing hair loss or seeking fuller, thicker hair.

Benefits:

• Stimulates hair growth and strengthens roots.
• Helps reduce hair breakage and thinning.
• Adds volume and fullness to fine or weak hair.
• Nourishes scalp with essential oils and herbal extracts.
• Lightweight, non-greasy formula for daily use.
• Ideal for thinning edges, crown areas, and overall volume support.
• Supports a healthy scalp environment.

How to Use:

1. Apply a small amount of the creme directly to the scalp and thinning areas.
2. Gently massage with fingertips for 1–2 minutes to stimulate circulation.
3. Use daily or as needed for best results.
4. Can be used on dry or towel-dried hair.
5. Style as desired.

💈 Gummy Keratin Hair Styling Wax – Hard Finish

Strong Hold, Lasting Style & Keratin Care for All Hair Types

Get long-lasting, sculpted styles with Gummy Keratin Hair Styling Wax – Hard Finish. Formulated for maximum hold and precision styling, this professional-grade wax delivers a durable, matte finish that keeps your hair in place all day without flaking or residue.

Infused with keratin, it not only styles but also strengthens hair, improving texture and resilience with every use. Perfect for sharp, structured looks or classic styles, this wax works on short to medium-length hair and suits all hair types.

Benefits:

• Extra Strong Hold: Provides an extra strong, long-lasting hold to keep your style in place.
• Keratin Complex: Enriched with keratin to strengthen and protect hair.
• Hard Finish: Delivers a hard finish for sharp, defined styles.
• Adds Texture and Shine: Enhances your hairstyle with added texture and a natural shine.
• Non-Sticky Formula: Leaves no sticky or greasy residue, making it easy to wash out.
• Versatile Styling: Suitable for all hair types and perfect for creating a variety of styles.

Key Ingredient:

• Keratin – Strengthens and protects hair structure while styling

How to Use: Apply to damp or dry hair by massaging the desired amount into palms and work through hair.

Gummy Red Maximum Hold Hair Gel 500ml is a professional-strength styling gel designed for extreme hold, long-lasting control, and maximum definition. Perfect for bold, structured, or highly textured styles, this gel keeps hair locked in place without flaking or stiffness.
Its powerful formula offers superior hold for all hair types, especially for short styles, sharp lines, high-definition edges, spikes, waves, and sleek finishes. Ideal for users searching for maximum hold gel, barbershop hair gel, or Gummy styling gel for men, this gel delivers reliable, all-day performance.

Features

• Maximum hold formula for long-lasting structure and definition
• Non-flaking, non-greasy performance
• Perfect for spiking, sculpting, defining curls, and creating sharp edges
• Strong hold even in heat and humidity
• Ideal for all hair types and textures
• Professional barbershop-quality formula
• Adds shine while keeping hair controlled and neat

How to Use

1. Apply a generous amount of gel to dry or damp hair.
2. Work through evenly using fingers or a comb.
3. Style, sculpt, or define the hair into your desired look.
4. Allow to air-dry or blow-dry for even stronger hold.

Hard waxes are useful assets, but they often aren't what people are looking for, with less artificial finishes being a more popular look in today's day and age. Fonex Styling Wax Matte Finish is designed to provide more natural finishes without weighing down on hair. In fact, this creamy wax actually emboldens it, giving hair a volumising lift that accentuates messy styles in a matte manner, both healthy and fashionable

How to Use: Heat a small amount in the palm of your hands and apply onto wet or dry hair, lock by lock with fingertips to create a casual look. Professional use only.