{"title":"As I Am","description":null,"products":[{"product_id":"as-i-am-double-butter-cream-daily-moisturizer-227g","title":"As I Am Double Butter Cream Daily Moisturizer 8oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eRestore lasting moisture to dry, thirsty curls with \u003cstrong\u003eAs I Am DoubleButter Cream Daily Moisturizer 8oz (227g)\u003c\/strong\u003e. This rich daily moisturising cream is specially formulated for \u003cstrong\u003ecurly, coily and textured hair\u003c\/strong\u003e, helping to replenish hydration, improve softness and reduce frizz without weighing hair down.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with a nourishing blend of \u003cstrong\u003eShea Butter\u003c\/strong\u003e, \u003cstrong\u003eCocoa Butter\u003c\/strong\u003e, \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e, \u003cstrong\u003eJojoba Oil\u003c\/strong\u003e, \u003cstrong\u003eCastor Oil\u003c\/strong\u003e, \u003cstrong\u003eSugar Beet Root\u003c\/strong\u003e, and \u003cstrong\u003eProvitamin B5\u003c\/strong\u003e, the creamy formula helps strengthen hair, improve elasticity and seal in moisture. Ideal for everyday use, twist-outs, braid-outs and protective styles, it leaves hair feeling soft, manageable and naturally healthy-looking.\u003c\/p\u003e\n\u003cp\u003ePerfect for natural, relaxed, colour-treated and transitioning hair, this moisture-rich cream helps minimise dryness and breakage while enhancing shine and improving overall hair health.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturises dry curls and coils\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and dryness\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability\u003c\/li\u003e\n\u003cli\u003eHelps minimise hair breakage\u003c\/li\u003e\n\u003cli\u003eSeals in long-lasting moisture\u003c\/li\u003e\n\u003cli\u003eAdds healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eIdeal for twist-outs, braid-outs and protective styles\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, relaxed and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eRich formula without a greasy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to clean, damp or dry hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eFocus on dry areas and hair ends.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed to maintain moisture.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eWhy Choose As I Am DoubleButter Cream?\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am DoubleButter Cream delivers intense daily hydration using a rich blend of natural butters and botanical oils. It helps restore moisture, strengthen fragile strands and improve curl definition while leaving hair soft, smooth and easy to style. Whether worn naturally or in protective styles, it supports healthier-looking curls with every use.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":51157488304392,"sku":"A1D-1EE-D85","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/AsIAmDoubleButterCreamDailyMoisturizer227g.jpg?v=1785793014"},{"product_id":"as-i-am-curling-jelly-coil-curl-definer-8oz","title":"As I Am Curling Jelly Coil \u0026 Curl Definer 8oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCreate beautifully defined, soft and bouncy curls with \u003cstrong\u003eAs I Am Curling Jelly Coil \u0026amp; Curl Definer 8oz (227g)\u003c\/strong\u003e. This lightweight styling jelly is specially formulated for \u003cstrong\u003ecurly, coily and textured hair\u003c\/strong\u003e, delivering long-lasting curl definition while helping to reduce frizz and shrinkage. Perfect for wash-and-go styles, twist-outs and finger coils, it enhances your natural curl pattern without leaving hair stiff or flaky. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEnriched with naturally derived moisturisers including \u003cstrong\u003eAloe Vera, Sugar Beet Root, Pectin and Vitamin E\u003c\/strong\u003e, the formula helps lock in moisture, improve curl elasticity and leave hair feeling soft, shiny and manageable. 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