The Dark & Lovely No-Lye Conditioning Relaxer Super Kit is specially formulated for coarse, thick, and resistant hair textures, providing a smooth, sleek finish with deep conditioning care. This no-lye relaxer gently straightens hair while nourishing it with shea butter and vitamin E to prevent dryness and breakage. Designed to soften tough hair strands, it delivers long-lasting straightness, shine, and manageability.

Perfect for at-home use, this comprehensive kit ensures professional results by moisturizing and protecting hair throughout the relaxing process, leaving hair healthy, strong, and beautifully relaxed.

• 💪 Designed for Coarse, Thick Hair – Effectively relaxes tough, resistant hair textures.
• 🌿 No-Lye Formula – Gentle on scalp while providing strong relaxing power.
• 💧 Deep Conditioning – Infused with shea butter and vitamin E to nourish and moisturize hair.
• ✨ Smooth & Manageable Hair – Leaves hair silky, shiny, and easy to style.
• 🔒 Protects Against Breakage – Strengthens hair to reduce damage during and after relaxing.
• 🏠 Complete At-Home Kit – Contains everything needed for safe, salon-quality relaxing at home.
• ✅ Long-Lasting Results – Maintains straightness and softness for weeks.

This kit contains:

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.

Dark & Lovely No-Lye Conditioning Relaxer Regular Kit is expertly designed to deliver smooth, silky-straight results while maintaining hair strength and health. Enriched with nourishing ingredients like shea butter and vitamin E, this no-lye relaxer system conditions the hair during the relaxing process to prevent dryness and breakage. Ideal for normal hair textures, it helps achieve long-lasting straightness, softness, and shine.

Perfect for at-home use, this complete kit ensures salon-quality results with a protective, moisture-rich formula that leaves hair looking and feeling beautifully relaxed and healthy.

Use the relaxer strength recommended for your hair type: Regular for normal hair and Super for coarse or resistant hair.  Not suitable for children.  To avoid hair loss and breakage, skin burn, or damage, do not use on hair that has been permed or straightened with any products containing thioglycolate.

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.

Dark & Lovely Conditioning Hair Color 377 – Sun Kissed Brown is a fade-resistant, permanent hair color that delivers rich, natural-looking brown tones with a radiant, sun-kissed finish. Formulated with Moisture Seal Technology, this nourishing hair dye helps protect and condition both relaxed and natural hair during the coloring process.

Infused with hydrating ingredients like argan oil and vitamin E, it helps maintain softness, strength, and shine. Ideal for covering gray or refreshing dull tones, this easy-to-apply cream formula offers vibrant, long-lasting results with minimal damage.

Perfect for anyone seeking salon-quality color at home, Dark & Lovely 377 ensures healthy-looking, moisturized hair with every use.

🧴 How to Use Dark & Lovely 377 – Sun Kissed Brown

Prep Your Hair

• Start with dry, unwashed hair.
• Apply petroleum jelly around your hairline to prevent staining.
• Put on the gloves provided.

Mix the Color

1. Squeeze the Color Cream into the Developer Bottle.
2. Close and shake until fully blended.

Apply the Mixture

• Part hair into sections.
• Apply the mixture starting at the roots, working toward the ends.
• Make sure all strands are fully saturated.

Process the Color

• Leave the color on for:
• 30 minutes for natural hair
• 20 minutes for relaxed hair
• Do not exceed the recommended time.

Rinse Thoroughly

• Add a little warm water to lather, then rinse until the water runs clear.

Condition & Finish

• Apply the Moisture Seal Conditioner included in the kit.
• Leave on for 2–3 minutes, then rinse thoroughly.

✅ Pro Tip: Always perform a patch test 48 hours before full application to avoid allergic reactions.

Dark & Lovely Conditioning Color in Chestnut Blonde is a rich, warm blonde shade designed especially for textured and natural hair. This permanent hair dye offers vibrant, fade-resistant color that lasts up to 8 weeks, while deeply conditioning your hair with nourishing ingredients like shea butter, avocado oil, and olive oil.

Experience 100% grey coverage and enhanced shine with a formula that protects and strengthens hair during the coloring process. Whether you're looking to refresh your blonde tone or cover greys, Dark & Lovely Chestnut Blonde delivers soft, radiant results that keep your hair healthy and beautiful.

Key Features:

• Permanent chestnut blonde hair color.
• Fade-resistant for up to 8 weeks.
• 100% grey coverage.
• Enriched with shea butter, avocado & olive oils.
• Deep conditioning formula.
• Specifically formulated for textured hair.
• Adds shine, softness, and moisture.

Add warmth, shine, and vibrant depth to your hair with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Rich Auburn. This permanent hair color is specially formulated for textured hair, delivering rich, radiant auburn tones that resist fading for up to 8 weeks.

Infused with nourishing ingredients like shea butter, avocado oil, and olive oil, this formula not only colors but also conditions your hair, leaving it soft, smooth, and full of life. The deep-conditioning treatment helps protect your strands before, during, and after coloring, minimizing damage and maximizing shine.

Whether you're covering grays or enhancing your natural shade, Dark & Lovely Rich Auburn offers full coverage with a luminous, fade-resistant finish.

Key Features:

• Permanent rich auburn hair color.
• Fade-resistant for up to 8 weeks.
• 100% grey coverage.
• Formulated for textured & natural hair.
• Infused with shea, avocado & olive oils.
• Deep-conditioning treatment included.
• Adds softness, moisture, and shine.

How to Use:

1. Preparation

• Ensure hair is clean and free of oils or styling products.
• Apply petroleum jelly around your hairline and ears to prevent staining.
• Wear the gloves provided in the box.

2. Mixing the Color

• In a well-ventilated area, mix the Color Creme and Developer in the applicator bottle.

3. Applying the Color

• Apply the mixture to dry hair in sections, starting at the roots and working towards the ends.

4. Processing Time

• Allow the color to develop for:
• 30 minutes if you have natural hair.
• 20 minutes if you have relaxed hair.

5. Rinsing

• Add a little warm water to your hair and lather the color mixture.
• Rinse thoroughly until the water runs clear.
• If the color mixture gets into your eyes, rinse quickly with water.

6. Conditioning

• Apply enough After-Color Conditioner to saturate hair.
• Massage into hair and leave on for 3 minutes.
• Rinse with warm water.

Dark and Lovely is one of the leading relaxer brands in Africa, and it has been approved by African hairstylists.

This Dark and Lovely Anti-Breakage No-Lye Relaxer Kit is expertly made to protect and moisturize your hair during the relaxing process. It is infused with repairing Ceramides that act as a protective cement naturally found in hair, and they can penetrate the hair strands to reinforce weak spots.

The Dark and Lovely Anti-Breakage No Lye Relaxer Kit Regular minimises breakage and provides you with intense nourishment, shine, scalp comfort, and healthy-looking hair.  

Benefits of the Dark and Lovely Anti-Breakage No-Lye Relaxer Kit Regular: Dark and Lovely Anti-Breakage No-Lye Relaxer Kit includes a hair moisturizer that nourishes and strengthens hair with 10 times* less breakage for strong hair that can grow longer.

The healing treatment mask and oil moisturizer provide long lasting moisture, body, and shine to hair.

*Instrumental test on Oil moisturiser alone versus untreated hair.

How to Use:

• Mix the relaxer 1A and the activator 1B until smooth.
• Apply the relaxer mixture, full kit for virgin hair and half kit for retouching new growth.
• Smooth the relaxer; do not exceed the maximum recommended processing time for your hair type.
• Rinse out the relaxer thoroughly.
• Apply the neutralizing shampoo to end the hair processing.  If the lather is pink, continue shampooing.  If the lather is white, your relaxer is completely washed off.
• Apply deep conditioner to repair hair and for long-lasting moisture and shine.
• Apply oil moisturizer that has 10 times less breakage for nourished strong hair.

Dark & Lovely Rich Conditioning Hair Color 382 – Midnight Blue

Make a bold statement with Dark & Lovely’s Midnight Blue (382) permanent hair color. This rich, vibrant shade offers intense color payoff while deeply conditioning your hair, thanks to the innovative Moisture Seal Technology.

Formulated to provide long-lasting, fade-resistant results, this nourishing cream color covers gray hair completely and leaves hair feeling soft, shiny, and healthy. Perfect for natural and relaxed hair types, the non-drip formula ensures easy application with minimal mess.

Infused with argan oil, vitamin E, and a blend of fruit oils, it helps protect your hair from dryness and damage during the coloring process, delivering vibrant, salon-quality color from the comfort of home.

Key Benefits:

• Deep, vibrant midnight blue shade.
• Fade-resistant for up to 8 weeks.
• 100% gray coverage.
• Conditioning formula with moisture-locking ingredients.
• Non-drip, easy-to-apply cream.
• Suitable for all hair types.

Achieve an unforgettable, eye-catching look with Dark & Lovely’s rich, conditioning Midnight Blue hair color.

Achieve a radiant, warm golden-bronze shade with Dark & Lovely’s permanent rich conditioning hair color. This fade-resistant formula delivers full, luxurious color while deeply nourishing your hair for up to 8 weeks of vibrant shine.

✅ Key Benefits

• Golden-Bronze results with intense color payoff and brilliant shine.
• Fade-resistant & 100% gray coverage – Maintains color depth over time.
• Moisture Seal Technology locks in hydration to protect both natural and relaxed hair. 
• Nourishing blend with shea butter, avocado oil, vitamin E, and fruit oils for silky, conditioned strands. 
• Non‑drip cream-gel application, making it easy to apply without mess.

📦 What’s Included

• Color cream
• Developer (cream-gel base)
• Moisture-rich conditioner
• Applicator bottle
• Gloves & instructions

💡 Ideal For: Those looking for a warm, luminous bronze shade that lasts, with the added benefits of conditioning and protection. Perfect for both textured and chemically treated hair.